Marketing Manager, Social Video Creative - job 16 of 24

As the Marketing Manager, Social Video Creative at Visa, your main responsibilities will include concepting, editing, and producing engaging social video content tailored for platforms like TikTok, Instagram, YouTube, and X. You'll work closely with cross-functional teams to develop content that aligns with brand goals while staying updated on current trends. Additionally, you'll package video assets to create compelling stories, design eye-catching thumbnails, and write dynamic captions that capture the essence of Visa's brand messaging.

To qualify for the Marketing Manager, Social Video Creative position at Visa, candidates should have demonstrated experience in video content creation and editing, particularly for social media platforms. Familiarity with software like Adobe Premiere Pro and in-app editing tools such as CapCut is essential. A strong understanding of the creator landscape, alongside knowledge of contemporary trends in sports, music, and travel, will be beneficial. Additionally, a creative mindset, excellent communication skills, and the ability to work collaboratively within teams are key attributes sought by Visa.

Visa supports its Marketing Manager, Social Video Creative by providing access to a wealth of resources including a collaborative environment with creative, strategy, editorial, and community specialists. You’ll have the opportunity to tap into vast databases of video assets and audience insights that inform your content decisions. The company encourages innovation and experimentation, allowing you to create content that is not only brand-aligned but also resonant with the current social media landscape.

In the role of Marketing Manager, Social Video Creative at Visa, you will handle a variety of projects ranging from high-budget brand campaigns to quick-turnaround social content. You'll collaborate with teams to translate priority campaigns and sponsorships into dynamic social-first experiences. The job requires producing videos that capture viewer attention and align with trending topics, allowing you to engage with Visa’s community meaningfully and effectively.

Working at Visa as a Marketing Manager, Social Video Creative means being part of a forward-thinking global team in a hybrid work environment. This flexibility promotes a balanced work-life dynamic while allowing for in-person collaboration with colleagues. You’ll have opportunities to lead by example and inspire creativity throughout Visa, contributing to a culture of learning and partnership across various teams.

When discussing your experience with social video content creation, focus on specific platforms you’ve worked with, the types of videos you've produced, and how you tailored content to meet brand objectives. Highlight successful projects and metrics that demonstrate effectiveness while emphasizing your creative approach.

Be prepared to talk about the video editing tools you're proficient in, such as Adobe Premiere Pro and CapCut. Discuss any other tools or software you've used and how they’ve helped you streamline your editing process, improve quality, or engage your audience effectively.

Staying updated on social media trends requires proactive research. Share your methods, such as following industry leaders, joining online communities, or using trend analysis tools. Mention any examples of how staying informed has positively impacted your past social video projects.

When asked about a successful project, ensure you describe it with context: your role, objectives, challenges faced, and the results achieved. Focus on metrics that highlight engagement, reach, or brand awareness to demonstrate tangible success.

Collaboration is key in creating compelling social content. Discuss how you build relationships with creatives and strategists, share ideas, and incorporate feedback. Giving specific examples of successful collaborations will highlight your teamwork skills.

Outline your systematic approach to idea generation, which may include researching current trends, brainstorming sessions, and audience insights. Mention how you evaluate concepts based on the brand's voice and strategic goals, leading to effective content production.

Describe your experience with analyzing video performance metrics such as views, shares, engagement rates, and feedback. Discuss how you use this data to refine future content strategies and improve audience relevance.

Discuss your understanding of the nuances in video formats across platforms like TikTok, Instagram, and YouTube. Share specific examples of content adjustments you've made to align with platform-specific best practices while maintaining the brand's core message.

Engaging titles and thumbnails are crucial for attracting viewers. Discuss techniques such as using powerful keywords, creating curiosity, and ensuring visual consistency with brand elements. Share examples of titles and thumbnails that have drawn significant engagement in your past projects.

Articulate your awareness of potential challenges like keeping pace with rapidly changing social media trends or balancing multiple projects simultaneously. Discuss how your problem-solving skills and experience in the field will allow you to navigate these challenges successfully.