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Marketing Manager, Social Video Creative - job 5 of 24

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The Manager, Social Video Creative is part of the Global Content Strategy, Development & Distribution team. This individual will be part of a global team responsible for developing and scaling best-in-class social content on behalf of Visa’s marketing positioning and voice.

This individual will combine a creator mindset with deep understanding of social video formats and best practices to concept, create, and edit social video content that aligns with brand and business objectives. This person should have passion and experience in:

Concepting, editing, and publishing “made for social” videos across priority social platforms, including TikTok, Instagram, YouTube, and X.
Editing video content for real-time/on-site activations, using both standard editing (e.g. Adobe Premiere Pro) and in-app tools (e.g. CapCut).
Partnering with Social Creatives and Social Strategists to dream up and create reactive and always-on content at the intersection of on-trend and on-brand.
Moving from initial concept to published content at the speed of social on both high-budget and quick-turn projects.
Translating knowledge of the creator and content landscape – particularly across Sports, Music, and Travel – to develop videos for maximum engagement and relevance.

Essential Functions:

Concept, edit and produce social video content designed to break through on priority social platforms, including TikTok, Instagram, YouTube, and X.
Package, capture, and edit video assets to create social content with clear storylines and visual hooks that align with best practices and trends.
Design thumbnail images and write titles/descriptions that command attention.
Create attention-grabbing dynamic captions that bring together platform best practices and Visa’s brand.
Set and model high creative standards, leading through example and inspiring partnership and learning across cross-functional and regional teams.
Combine content creation best practices, social platform nuances, and cultural trends into strategic recommendations and creative territories.
Partner with a team of Creative, Strategy, Editorial, and Community specialists to translate priority brand campaigns and sponsorships into social-first experiences and extensions.
Mine, track, and identify trends from the Visa community that can inform future strategies, franchises and campaigns.

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

Average salary estimate

$90000 / YEARLY (est.)

min

max

$80000K

$100000K

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What You Should Know About Marketing Manager, Social Video Creative, Visa

Join Visa as a Marketing Manager, Social Video Creative, where you’ll have the thrilling opportunity to be part of the Global Content Strategy, Development & Distribution team based in San Francisco! If you're passionate about social video creative and understand the nuances of different platforms like TikTok, Instagram, YouTube, and X, this role is designed for you. You’ll thrive in a fast-paced environment, concepting and editing captivating social videos that resonate with our audience while effectively conveying Visa’s marketing voice and brand objectives. Collaborating with Social Creatives and Social Strategists, you’ll brainstorm creative, on-trend content that not only engages viewers but also maintains brand relevance. Your day-to-day will involve a blend of creative skills—using tools like Adobe Premiere Pro as well as in-app functionalities from platforms you know and love. You’ll set high creative standards and lead by example, inspiring those around you to elevate their own creative strategies. From tackling both high-budget productions and quick turnaround projects to diving deep into cultural trends in sports, music, and travel, your insights will directly impact how Visa connects with our community. Plus, the hybrid work model will offer you the flexibility you need while still being part of an innovative team. Get ready to take your social video creative career to the next level at Visa!

Frequently Asked Questions (FAQs) for Marketing Manager, Social Video Creative Role at Visa

What are the main responsibilities of the Marketing Manager, Social Video Creative at Visa?

As the Marketing Manager, Social Video Creative at Visa, your main responsibilities include concepting, editing, and producing engaging social video content that aligns with Visa's brand and business objectives. You will also collaborate with cross-functional teams, track social trends to inform strategies, and ensure that all content meets the highest creative standards.