Marketing Manager, Social Video Creative - job 22 of 24

The Marketing Manager, Social Video Creative at Visa is responsible for conceptualizing, editing, and producing compelling social video content that aligns with the brand's overall marketing strategy. This includes creating videos that align with current trends across platforms like TikTok, Instagram, YouTube, and X. Additionally, the role involves collaborating with various creative teams, editing in real-time, and ensuring that all content meets the company's high creative standards.

Candidates for the Marketing Manager, Social Video Creative position at Visa should have a robust understanding of social video formats along with a proven track record in content creation. Experience with video editing software such as Adobe Premiere Pro and in-app tools like CapCut is essential. A passion for storytelling and a strong grasp of social media trends, especially within Sports, Music, and Travel, will set candidates apart for this creative role.

Collaboration is central to the role of Marketing Manager, Social Video Creative at Visa. You’ll work closely with Social Creatives and Social Strategists to produce reactive and on-brand content. The position also requires liaising with cross-functional teams, including Creative, Strategy, Editorial, and Community specialists, to ensure that Visa’s marketing campaigns are effectively translated into engaging social-first experiences.

The Marketing Manager, Social Video Creative at Visa focuses on developing social video content that is designed for and tailored to priority platforms like TikTok, Instagram, YouTube, and X. This includes creating videos that capture attention, use engaging storylines, and utilize best practices to maximize viewer engagement and relevance within the evolving social landscape.

The role of Marketing Manager, Social Video Creative at Visa offers a hybrid working environment. While you will have the flexibility to work remotely, there are expectations for in-office days, which will be communicated to you by your hiring manager. This combination allows you to enjoy the benefits of both collaborative in-person sessions and remote work.

Absolutely! I begin by identifying the target audience and understanding the social platform's nuances. Next, I outline a concept that aligns with current trends, ensuring the storyline resonates with viewers. Once the concept is approved, I move on to script writing, filming, and editing, utilizing tools like Adobe Premiere Pro. Finally, I package the content with eye-catching thumbnails and engaging captions, ready for publication.

I believe platforms like TikTok, Instagram, YouTube, and X are essential for Visa’s video content. Each platform has unique user demographics and engagement styles, and tailoring content to fit these nuances is crucial for maximizing reach and impact. Understanding the specific requirements and creative possibilities of each platform allows us to craft engaging and relevant content.

Staying updated on social media trends requires a proactive approach. I follow industry leaders, participate in relevant webinars, and engage with social media content regularly. Additionally, I monitor analytics and insights from past campaigns, which helps me identify what resonates with our audience and informs future trends.

Certainly! One campaign I worked on was geared towards engaging the younger demographic on TikTok. We created a series of humorous, relatable videos that aligned with current trends, leading to a significant increase in engagement and shares. The key to its success was our ability to tap into trending challenges while ensuring the content embodied the Visa brand voice.

Success can be measured through various metrics, including engagement rates, shares, comments, and overall reach. I also look at conversion rates if the video is linked to a specific campaign goal. Analyzing these metrics allows me to understand how well the content resonates with our audience, and I use these insights to improve future projects.

I prefer using Adobe Premiere Pro for its robust features and flexibility in post-production. It allows for intricate edits and effects, helping create polished final products. For quick edits in social media contexts, in-app tools like CapCut are invaluable for their user-friendly interfaces and efficiency in meeting tight deadlines.

One challenge I encountered was a tight deadline for a last-minute campaign. I quickly pulled together a small team, outlined a clear plan, and delegated tasks based on individual strengths. Utilizing efficient editing tools and maintaining open communication helped us stay on track, allowing us to deliver an impactful video on time.

To ensure consistency with Visa's brand voice, I thoroughly review the brand guidelines and collaborate with stakeholders from various teams. Regular communication and feedback loops are essential for maintaining this consistency as I develop compelling concepts that fit our overall marketing strategy while keeping our core message intact.

I utilize storytelling techniques, vibrant visuals, and dynamic editing to enhance engagement. Incorporating relatable themes, humor, and on-trend elements helps attract viewers’ attention. Additionally, I ensure that video captions and thumbnails are eye-catching to boost click-through rates, while aligning content with platform specifics.

I view feedback as an opportunity for growth. When receiving constructive criticism, I take notes to understand different perspectives and reasons behind the feedback. I then discuss adjustments with the team to align on improvements while maintaining the creative vision. This open-minded approach has always led to better outcomes.