Job details

Director of Sales & Marketing Operations

Get a free resume review

Job Summary:

Job Description:

THE COMPANY

AssetWorks is an industry-leading provider of technology and consulting solutions for asset and infrastructure-intensive organizations in government, education, utilities, telecommunications, public transportation and the commercial sector. Our market leading suite of Enterprise Asset Management (EAM) software solutions and professional consulting services enable organizations to improve asset management and maintenance practices, streamline operations, and improve accountability for mission-critical assets.

THE POSITION:

The Director of Sales & Marketing Operations will act as a strategic leader, bridging sales, marketing, and customer success to optimize revenue generation processes, ensure a first-class customer experience, and drive growth. This includes leveraging automation and addressing efficiency gaps that will build the top of our sales funnel, increase marketing qualified leads and opportunities, accelerate booking, minimize attrition risks, and ultimately drive organic growth.

As the leader of a team of sales engineers, customer success managers, and Salesforce CRM administrator, this role will also work collaboratively with the Director of Sales, Director of Marketing, Sr. Director of Sales & Marketing, and leadership team to manage and implement changes to our sales methods as it relates to Salesforce and CPQ/pricing, develop and engage target audiences and drive sales of core and back-to-back products and services using Marketo, and identify addressable gaps and other areas for improvement in the customer experience.

RESPONSIBILITIES:

As a member of the management team, the Director of Sales will take responsibility for developing and executing an annual sales plan including goals, strategies, research, campaigns, budget, forecasts, and other activities as necessary.

Contribute to strategic planning, direction, and goal setting for the business unit in collaboration with executive leadership
Define, develop, and document operational processes and systems to ensure consistency and alignment across the sales and marketing organization
Understand and oversee reports detailing pipelines, quotas, forecasts, productivity, customer satisfaction, and other relevant sales metrics
Consolidate bi-annual NPS evaluation into executive summaries in collaboration with customer success group to support 0% attrition goals and overall customer satisfaction metrics
Build and maintain strong customer relationships, ensuring high retention and satisfaction, and driving customer growth by understanding needs and advocating for successful partnerships
Manage billable utilization thresholds for Sr. Industry Consultant activities such as management reviews, business process assessments, and other customer engagements
Provide quarterly metrics on lead generation, nurturing program performance, and marketing attribution
Track performance of key strategic marketing activities and analyze impact on newly generated opportunities and revenue bookings
Continuously evaluate marketing database for accurate segmentation and campaign membership, as well as opportunities for new target markets
Ensure satisfaction of existing and future clients when delivering technical presentations showcasing products and services
Manage process for implementing and communicating pricing changes and additions to internal stakeholders and external contract vehicles
Oversee special interest group (SIG) recruitment, sales and marketing timeline, and execution of deliverables required for launch of new products and initiatives
Automate and improve scalable processes, tools, and dashboards to drive operational and business efficiency
Analyze data and leverage insights to identify problems, implement recommendations, and track success
Continuously refine sales and marketing tactics based on metric analysis
Help build, maintain, and improve our data and reporting foundation
Assist with planning, promotion, execution, and ROI tracking of annual AssetWorks Academy

QUALIFICATIONS:

Bachelors or Masters degree in business, preferred
10 or more years of experience in marketing or sales, software industry preferred
5 or more years of experience in management or talent development roles for sales and/or marketing resources
Combination of business and technical aptitude, particularly with CRM technologies (Salesforce preferred) and marketing automation (Marketo preferred)
Strong analytical, problem-solving, multi-tasking and project management skills
Passion for optimizing full life-cycle customer experience, providing guidance and support and setting team goals to track performance
Excellent knowledge of Microsoft Excel (mandatory) and ability to quickly manipulate and repurpose data summaries
Self-sufficient in consulting stakeholders from external departments to gather needed insights to effectively execute tasks and projects
Excellent written and verbal communications skills
Entrepreneurial spirit that is passionate about growing the business within a fast-paced environment
Some travel is required up to approximately 20%. Travel may include trade shows, sales meetings, office visits (Berwyn, PA and Calgary, AB), and other professional development meetings.
Passport is required

Worker Type:

Regular

Number of Openings Available:

Average salary estimate

$120000 / YEARLY (est.)

min

max

$100000K

$140000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Director of Sales & Marketing Operations, Volaris Group

Are you ready to take the plunge into an exciting leadership position with AssetWorks? We're on the lookout for a passionate and experienced Director of Sales & Marketing Operations based in Wayne, PA, to bridge the gap between sales, marketing, and customer success! In this strategic role, you'll leverage automation and streamline processes to enhance our revenue generation, ensuring we deliver nothing short of a top-notch customer experience. Your mission? Drive growth by increasing our marketing qualified leads, accelerating bookings, and minimizing attrition risks. As the captain of a dedicated team that includes sales engineers and customer success managers, you'll collaborate closely with various directors and leadership team members to optimize our sales methodology in systems like Salesforce and Marketo. You'll play an essential role in developing our annual sales plan, creating alignment across our sales and marketing efforts, and analyzing key metrics that impact our success. With a focus on building strong customer relationships and helping our team refine their sales tactics through data analysis, your leadership will pave the way for organic growth. If you have a drive for excellence, exceptional communication skills, and a background in sales or marketing, we want to hear from you! At AssetWorks, expect to engage in meaningful work that makes a real difference in asset management across industries. This is your chance to step up and showcase your talents in a dynamic and fast-paced environment where your input truly matters!

Frequently Asked Questions (FAQs) for Director of Sales & Marketing Operations Role at Volaris Group

What are the responsibilities of the Director of Sales & Marketing Operations at AssetWorks?

As the Director of Sales & Marketing Operations at AssetWorks, you will develop and execute strategic sales plans, optimize processes, and boost customer satisfaction. Your tasks will involve managing a team focused on improving lead generation and engagement, integrating Salesforce and Marketo methodologies, and analyzing revenue metrics to refine our tactics continuously.