Copywriter - WeMoms

As a Copywriter at WeMoms, your primary responsibilities will include creating brand content that aligns with our vision—writing articles, social media posts, and marketing materials that resonate with moms while fulfilling the needs of our partners. You'll also track writing trends and engage with a creative team to ensure we deliver the best content possible.

To apply for the Copywriter position at WeMoms, you'll need a degree in digital communications and a minimum of two years of copywriting experience in a media, startup, or agency setting. A keen interest in parenthood and proficiency in both French and English are also essential to succeed in this role.

While having personal experience in parenthood is beneficial, it is not mandatory for the Copywriter role at WeMoms. We value creativity and the ability to connect with our audience over personal experience, and we encourage anyone passionate about writing and community support to apply.

A successful Copywriter at WeMoms should be ultra-creative with excellent writing skills, a strong command of spelling and grammar, and the ability to adapt to different brand identities. You'll need to analyze trends, manage tight deadlines, and work collaboratively within a team while maintaining an authentic and friendly tone.

The work environment at WeMoms is both dynamic and supportive, fostering collaboration and creativity. You will have the flexibility to work remotely or in our fantastic Paris office, where you can engage with a passionate team dedicated to empowering mothers and making a real impact in the community.

When preparing my copy, I focus on understanding the target audience—moms aged 25 to 40—by researching their challenges and desires. I use empathetic language that speaks directly to their experiences, ensuring my messages are relatable and supportive.

My process for creating engaging social media content starts with identifying current trends and themes relevant to our audience. I create a content calendar to plan posts, ensuring variety and consistency, while using visuals and interactive elements to increase engagement and connect with users.

I view constructive criticism as an opportunity for growth. I listen actively to feedback, make necessary adjustments to my work, and reflect on the critique to improve my skills. I appreciate collaboration and use feedback to enhance my brand messaging.

To stay updated on writing trends, I follow industry blogs, Twitter feeds, and social media influencers, and actively participate in writing communities. I also monitor successful campaigns and review analytics to see what resonates with audiences, adapting my writing accordingly.

To manage tight deadlines, I prioritize tasks by urgency and impact, breaking larger projects into smaller milestones. I utilize productivity tools to keep track of my progress and maintain clear communication with team members to ensure collaboration is efficient.

I tailor my writing style to fit different brand identities by thoroughly researching the brand, understanding its voice, target audience, and values. I adapt my tone, language, and structure to align with the brand's personality, ensuring consistency across all materials.

Teamwork plays a crucial role in my writing process at WeMoms. Collaborating with graphic designers, marketers, and strategists allows me to gather diverse perspectives, refine ideas, and produce cohesive content that aligns with our overall strategy.

My approach to A/B testing involves creating two variants of content aimed at the same goal, such as engagement or conversion. I analyze performance metrics like click-through rates and engagement levels to determine which piece resonates more effectively with the audience, then iterate on successful elements.

To create a sense of community through my writing, I encourage open dialogue and authentic storytelling. I address real issues faced by moms and facilitate discussions that allow users to share their experiences, fostering a supportive environment where everyone feels heard and valued.

My motivation to write for WeMoms stems from the brand's mission to support and empower mothers. Being part of a community that makes a real difference in people's lives inspires me to create meaningful content that uplifts and encourages mothers in their journeys.