Graphic designer - WeMoms

As a Graphic Designer at WeMoms, your key responsibilities include producing engaging visual assets for various platforms, designing social-first content tailored for different channels like Instagram and TikTok, optimizing campaign performance through collaboration with the growth team, and staying updated on the latest design trends. Your creativity will play a vital role in enhancing the visual experience for our users and partners.

To qualify for the Graphic Designer role at WeMoms, you need a degree in graphic design or visual communications, at least two years of experience in digital graphics, and proficiency with design tools like Photoshop and Illustrator. Familiarity with motion design tools is a plus. An interest in parenting and experience with AI tools for graphic design will significantly help your application.

The Graphic Designer at WeMoms works closely with various teams, including marketing and the growth team, to create visuals that enhance advertising campaigns. Collaboration is crucial as the designer incorporates feedback and insights from others to optimize campaign performance, ensuring that all visual elements align with the brand identity and resonate with our target audience.

WeMoms offers a unique workplace culture that emphasizes creativity, collaboration, and community impact. By joining WeMoms, a part of Voodoo, you become part of a mission-driven team dedicated to enhancing the lives of millions of mothers. You'll have the opportunity to work in an inspiring environment while also having the flexibility of remote work, making it an excellent place for creative professionals.

As a Graphic Designer at WeMoms, you'll work on a variety of projects, including creating visually compelling social media graphics, designing advertisements for partners, and producing engaging visual content that resonates with our audience. You will also explore new design trends and formats, ensuring that our visuals remain fresh and relevant in the rapidly evolving digital landscape.

When discussing your design process, explain how you research the target audience, gather inspiration, brainstorm concepts, and develop initial sketches. Talk about how you iterate based on feedback and how you prioritize user engagement in your final designs.

Mention your favorite design blogs, social media channels, and influencers you follow for the latest trends. Highlight any workshops or courses you've taken, and discuss how you believe keeping updated impacts your work and benefits the team.

Explain that you view constructive criticism as an opportunity to grow and improve. Discuss specific examples of feedback you've received and how you used it to revise your work, emphasizing your flexibility and eagerness to learn.

Be prepared to discuss your proficiency with industry-standard graphic design tools such as Adobe Creative Suite, Figma, or Canva. Provide examples of past projects where you've effectively utilized these tools to create impactful visuals, detailing any innovative techniques you've incorporated.

Discuss how brand guidelines serve as a roadmap to ensure consistency and align visuals with the brand's identity. Illustrate your understanding by sharing examples of how you have successfully adhered to brand guidelines while still allowing for creativity in your designs.

Describe your organizational methods, such as using project management tools or creating timelines for deliverables. Stress the importance of clear communication with stakeholders to understand urgent timelines and expectations.

Discuss any hands-on experiences with A/B testing in your past roles. Share insights on how testing changes, such as color, layout, or imagery, impacts audience engagement and how you analyze the results to inform future designs.

Explain your belief that effective design is all about communication and storytelling. Discuss how you approach translating complex ideas or emotions into visuals and how this can enhance a user's connection to the content.

Discuss the importance of understanding audience behavior on different platforms. Explain that you tailor your graphics according to specific platform requirements, such as size, format, and style, including how you keep engagement and user interaction in mind.

Share your passion for visual communication and how you are motivated by the impact your designs can have on users' lives. Discuss how working for a company like WeMoms, which helps mothers, aligns with your values and inspires your creativity.