Senior Paid Acquisition Marketing Manager

As a Senior Paid Acquisition Marketing Manager at Wellhub, you will lead the charge in strategic marketing efforts across various paid media channels. Your responsibilities will include developing and executing robust campaigns on platforms such as Google Ads, Facebook Ads, and LinkedIn Ads. You'll manage performance indicators like cost-per-lead (CPL) and return on ad spend (ROAS) while overseeing cross-functional teams to achieve these goals. You'll also be expected to analyze data, experiment with growth methodologies, and present insights that enhance overall strategy to senior leadership.

To qualify for the Senior Paid Acquisition Marketing Manager role at Wellhub, candidates should have over four years of direct digital media experience, particularly in areas like SEM, paid social, and display advertising. Solid communication skills, both written and oral, are essential as you'll need to present strategies and insights to current and future stakeholders. Experience with data analysis tools such as Google Analytics, Excel, Tableau, or Data Studio, along with a demonstrated history of managing B2B and B2C campaigns, is critical for success in this position.

Wellhub is deeply committed to employee wellness, offering extensive resources like onsite gyms, fitness studios, and digital wellness programs as part of the Gold plan at no cost for all employees. Our initiatives create an atmosphere that encourages a healthier work-life balance, supporting mental health and overall employee wellbeing. This focus on their own health allows our team to excel both personally and professionally, fostering a productive and supportive environment.

Wellhub fosters a dynamic and inclusive work culture dedicated to promoting wellbeing through collaboration and support. As part of a diverse global team, employees benefit from shared values of trust, integrity, and flexibility. With a focus on growth, Wellhub encourages personal and professional development and values every team member's contributions toward our collective mission. The environment is designed to empower individuals, ensuring every employee feels valued and engaged.

Working as a Senior Paid Acquisition Marketing Manager at Wellhub offers numerous benefits including a competitive salary, flexible working arrangements, and access to extended wellness resources. Employees are entitled to a minimum of 25 days paid holiday yearly, plus additional holidays based on tenure, and receive paid parental leave. We also provide career development opportunities, a home office stipend, and a supportive work environment designed for growth and well-being.

In the role of Senior Paid Acquisition Marketing Manager at Wellhub, you will tackle high-priority projects that involve strategic media buying and analyzing complex data sets to drive successful marketing campaigns. You will work to launch campaigns targeting strategic markets while collaborating with multiple stakeholders, including sales and creative teams. Your role will demand expertise in attribution models and an understanding of market nuances to effectively execute campaigns that engage and convert leads.

Teamwork is a pivotal aspect of the Senior Paid Acquisition Marketing Manager position at Wellhub. You will coordinate with various cross-functional teams that include analytics, creative design, and sales to ensure cohesive campaign execution. Regular collaboration and communication with stakeholders are essential to achieving shared goals, effectively driving growth, and celebrating collective successes. This role is perfect for those who appreciate a collaborative environment while still having the autonomy to excel in their areas of expertise.

When answering this question, highlight specific SEM campaigns you've managed. Explain your strategy, including keyword research, ad creation, and optimization tactics used. Mention the results achieved, such as increases in traffic or conversions, and how you tracked and analyzed campaign performance through tools like Google Ads.

Detail your approach to A/B testing which involves creating variations of ads or landing pages to determine which performs better. Discuss how you set objectives for the test, the metrics used to measure success, and how you analyze the outcomes to inform future campaign directions. Providing a successful example can reinforce your capabilities.

To effectively prioritize, discuss using data analysis to assess which campaigns align best with strategic goals and available resources. Describe how you factor in deadlines, budget constraints, and potential ROI for each campaign, explaining your decision-making process and how it benefits overall marketing objectives.

Highlight specific tools such as Google Data Studio or Tableau that you've utilized for data visualization. Talk about how these tools helped you create insightful dashboards and reports, allowing for clearer communication of complex data points to stakeholders and the identification of trends impacting marketing strategies.

Discuss particular lead generation campaigns you have spearheaded, focusing on the tactics used such as retargeting ads, landing page optimization, and analyzing lead sources. Share key performance metrics that demonstrate success, such as lowered cost per lead and increased lead quality, and the strategies behind these outcomes.

Provide an example of a challenge you encountered, such as budget limitations or changing market conditions. Explain the approach you took to overcome this challenge, including adjustments made in strategy, increased collaboration with your team, or shifts in campaign focus to maintain performance.

Talk about the key performance indicators (KPIs) relevant to assessing campaign effectiveness, including click-through rates, conversion rates, and return on ad spend. Share how you use analytics tools to gather data and the processes you follow to interpret results to refine future strategies.

Discuss your experiences in both spaces and how the approaches differ in terms of audience targeting, messaging, and channels used. Provide examples of campaigns you've worked on, explaining the unique adaptations made for each market segment and the lessons learned.

Focus on your passion for achieving measurable results in marketing and how the dynamic nature of paid media excites you. Share personal anecdotes about experiences that inspired your commitment to paid acquisition strategies and how that motivation drives you to continuously improve in this field.

Talk about your commitment to continuous learning through various outlets such as online courses, webinars, and industry publications. Mention specific resources you frequently utilize to stay ahead in the paid media landscape, and how you apply learned concepts to your work.