Junior Media Buyer

As a Junior Media Buyer at Winona, you'll be pivotal in launching and optimizing paid media campaigns on platforms like Meta and Google Ads. Responsibilities include monitoring performance metrics, conducting audience research, collaborating with creative teams, and assisting in budget management. Additionally, you'll engage in A/B testing and stay informed on industry trends to enhance campaign effectiveness.

While a Bachelor's degree in Marketing, Business, or Communications is preferred, it's not mandatory for the Junior Media Buyer position at Winona. The ideal candidate should have over a year of experience in digital marketing or paid media, ideally including internships, along with a strong willingness to learn and grow in this field.

Success as a Junior Media Buyer at Winona requires strong analytical skills and problem-solving abilities. You should have a basic understanding of digital advertising and audience targeting, with familiarity in platforms like Google Ads and Meta Ads Manager being a plus. Excellent communication and organizational skills are critical to managing campaign tasks efficiently.

The work environment for a Junior Media Buyer at Winona is flexible and casual, allowing you to work remotely from anywhere you choose. We emphasize creativity, collaboration, and personal development, making it a supportive place for you to grow in your digital media buying skills.

Winona offers a range of attractive benefits to Junior Media Buyers including flexible work hours, unlimited PTO, financial support for online courses, and fun employee engagement activities. Additionally, you’ll enjoy a non-working holidays policy tailored to your location, making it a great opportunity for work-life balance.

In your answer, highlight any specific experiences you have with Google Ads, Meta Ads Manager, or any other advertising tools. If you've completed internships or projects involving these platforms, discuss how they helped you develop your skills.

Mention platforms, industry blogs, or news sites you follow. Consider discussing any relevant online courses or communities you're a part of to show your commitment to staying informed in the constantly evolving digital marketing landscape.

Describe the A/B testing process, emphasizing its role in optimizing ad performance. Discuss how testing different ad creatives or landing pages can help you identify what resonates best with your target audience and improves conversion rates.

Outline your strategy for audience research, including data sources you’d use, such as market analysis and competitive research. Emphasize the importance of understanding customer demographics and behaviors in crafting effective targeting strategies.

Discuss key performance indicators (KPIs) such as click-through rate, conversion rate, cost-per-click, and return on ad spend. Explain how these metrics align with business objectives and aid in evaluating overall campaign effectiveness.

If applicable, explain any experience you have with budget tracking and allocation. Detail methods you’d employ to ensure that campaign spending aligns effectively with goals and delivers optimal ROI.

Demonstrate your problem-solving approach by discussing how you would analyze performance metrics to identify issues. Explain that you would experiment with adjustments in targeting, creatives, or budget allocations to enhance performance.

Highlight your organizational skills and any time management tools you use. Discuss how you would evaluate the urgency and importance of campaigns to prioritize tasks effectively and avoid missing deadlines.

Emphasize that collaboration with creative, analytics, and marketing teams is vital for successful campaigns. Share examples of how you've worked with others to ensure message consistency and improve campaign outcomes.

Communicate your passion for digital marketing and the telemedicine space. Discuss how Winona’s mission aligns with your goals and your enthusiasm for growing in a well-supported, innovative environment.