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Senior Marketing Manager

About Us

YouLend is the preferred global embedded financing platform for many of the world’s leading e-commerce sites, tech companies and payment services providers such as Amazon, eBay, Shopify, Mollie, Dojo, Paysafe, Just Eat Takeaway and Takepayments. Our software platform and APIs enable our partners to offer flexible financing products, in their desired branding, to their merchant base. With YouLend's AI-driven credit risk assessment solutions, more merchants and SMEs than ever can receive fast, flexible and affordable funding. We operate in 9+ geographies across the UK, EU and the US.

We believe that the future of financial services will be delivered by customer-oriented tech companies that embed financing in their customer journeys, and we are building the solutions that will power that future.

The Role

YouLend is looking for an experienced and hands-on Senior Marketing Manager to accelerate our Account Based Marketing, while whilst also rolling up your sleeves to scale our Brand. This role is perfect for someone who thrives in a fast-moving fintech environment, loves owning the full marketing funnel, and knows how to turn strategic thinking into measurable results. You’ll lead our marketing efforts across multiple channels, with a strong focus on driving awareness in multiple markets and verticals.

Responsibilities:

Strategic Leadership

  • Define & execute a long-term B2B marketing strategy that drives enterprise sales and deepens existing relationships.
  • Own the brand narrative and position YouLend as the global leader in embedded finance through PR, content, events, and social media.
  • Understand our target segments by regularly talking with current and prospective customers, ensuring our narratives and content address their concerns, use cases, and priorities.
  • Define and report on KPIs across awareness and lead generation.

Account-Based Marketing (ABM)

  • Build and manage multi-channel ABM campaigns (email, PR, paid media, direct mail, content syndication, events) tailored to priority accounts, in partnership with Sales and Partnerships teams.
  • Identify and manage ABM mar-tech tools to scale programs (e.g., LinkedIn, HubSpot, 6sense).
  • Track and report on campaign performance, pipeline contribution, and ROI for ABM efforts.

Brand & Content

  • Elevate the YouLend brand across multiple markets, especially US and Europe, ensuring consistency and clarity in messaging across website and social media, working with the content management team.
  • Oversee development of thought leadership, customer stories, product content, and partner sales collateral.

Team & Stakeholder Management

  • Collaborate cross-functionally with Product, Sales, Partnerships, and Account Management teams
  • Lead and develop an in-house team, as well as oversee external agency support.

  • 6+ years in B2B marketing, ideally in fintech, SaaS, or high-growth environments.
  • Experience across multiple marketing channels: Proven use of various marketing channels such as content creation, events, social media, PR, digital marketing, email campaigns, Account-Based Marketing and more.
  • Hands-on with navigating between strategy and execution in a scale-up setting.
  • Strong leadership, communication, and project management skills, with the ability to manage multiple projects simultaneously and independently deliver complex campaigns.
  • Experience covering UK, US or EU markets is desirable.

Desirable Skills:

  • Experience using Figma, Hubspot
  • An “eye” for design, building sales collateral such as partner facing documents, pitch decks, etc.

Why join YouLend?

  • Award-Winning Workplace: YouLend has been recognised as one of the “Best Places to Work 2024” by the Sunday Times for being a supportive, diverse, and rewarding workplace.
  • Award-Winning Fintech: YouLend has been recognised as a “Top 250 Fintech Worldwide” company by CNBC.

We offer comprehensive benefits package that includes:

  • Stock Options
  • Private Medical insurance via Vitality
  • EAP with Health Assured
  • Enhanced Maternity and Paternity Leave
  • Modern and sophisticated office space in Central London
  • Free Gym in office building in Holborn
  • Subsidised Lunch via Feedr
  • Deliveroo Allowance if working late in office
  • Monthly in office Masseuse
  • Team and Company Socials
  • Football Power League / Squash Club

 

At YouLend, we champion diversity and embrace equal opportunity employment practices. Our hiring, transfer, and promotion decisions are exclusively based on qualifications, merit, and business requirements, free from any discrimination based on race, gender, age, disability, religion, nationality, or any other protected basis under applicable law.

Salary Range: £60,000 - £70,000 up to 25% Annual performance bonus.

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Average salary estimate

$65000 / YEARLY (est.)
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$60000K
$70000K

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What You Should Know About Senior Marketing Manager, Youlend

At YouLend, we're on the lookout for a dynamic Senior Marketing Manager who is ready to make waves in the fast-paced fintech world. As a key player at our leading global embedded financing platform, you'll step into a role that’s all about accelerating our Account Based Marketing initiatives while having a blast scaling our brand. This exciting role is perfect for someone who not only enjoys navigating the full marketing funnel but is also skilled at translating strategic insights into tangible outcomes. In collaboration with our talented team, you will spearhead marketing campaigns across various channels, diving deep into understanding our target audience by engaging with both current and prospective customers. Your expertise will help illuminate YouLend’s position as the go-to brand in embedded finance across different markets. You’ll be responsible for building and executing tailored multi-channel ABM campaigns and identifying top-notch mar-tech tools to enhance our outreach. If you've got a knack for both high-level strategy and day-to-day execution, particularly in a B2B marketing role, we want to hear from you! Join us in this exciting journey as we redefine the future of financial services, making funding accessible to a greater number of merchants and SMEs. With comprehensive benefits and an award-winning workplace culture, YouLend isn’t just another job – it’s where you can make an impact on the global finance ecosystem.

Frequently Asked Questions (FAQs) for Senior Marketing Manager Role at Youlend
What are the main responsibilities of the Senior Marketing Manager at YouLend?

The Senior Marketing Manager at YouLend is tasked with defining and executing a long-term B2B marketing strategy that drives enterprise sales and strengthens existing client relationships. This person will also be responsible for owning the brand narrative and elevating YouLend’s position through various channels like PR, content, and social media. Additionally, they will lead Account-Based Marketing (ABM) initiatives, oversee campaign performance, and ensure consistency across all marketing efforts.

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What qualifications are required for the Senior Marketing Manager role at YouLend?

To qualify for the Senior Marketing Manager position at YouLend, candidates should have a minimum of 6 years of experience in B2B marketing, preferably within fintech, SaaS, or rapid-growth environments. Strong leadership and project management skills are crucial, as well as adeptness in various marketing channels, including content creation, digital marketing, and ABM. Familiarity with market dynamics in the UK, US, or EU is highly desirable.

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How does YouLend support the growth and development of its Senior Marketing Manager?

At YouLend, we believe in fostering growth within our team, especially for the Senior Marketing Manager. The role provides opportunities to collaborate with cross-functional teams, including Product, Sales, and Account Management. Additionally, you'll have the chance to lead a skilled in-house team and work with external agencies, allowing for professional development and hands-on experience in a supportive environment.

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What marketing channels will the Senior Marketing Manager at YouLend focus on?

The Senior Marketing Manager at YouLend will engage with a variety of marketing channels, including email marketing, paid media, content syndication, social media, and events. A strong emphasis will be placed on executing Account-Based Marketing campaigns tailored to priority accounts, ensuring comprehensive outreach across targeted segments and channels.

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What benefits does YouLend offer to the Senior Marketing Manager?

YouLend offers an enticing package for the Senior Marketing Manager position, including a competitive salary range of £60,000 - £70,000, up to a 25% annual performance bonus, comprehensive medical insurance, stock options, and enhanced maternity and paternity leave. Additionally, employees enjoy perks like a modern office space, a fully subsidized gym, and team social events, making YouLend a rewarding place to work.

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Common Interview Questions for Senior Marketing Manager
Can you describe your experience with Account-Based Marketing?

When answering this question, provide specific examples of ABM campaigns you've led or contributed to. Discuss your approach to tailoring campaigns for high-value accounts and how you measure success in terms of engagement and conversion. Highlight any tools you have used, such as HubSpot or LinkedIn, to enhance your ABM efforts.

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How do you stay updated on industry trends in fintech marketing?

Detail your strategies for staying informed about fintech marketing trends. You might mention following industry leaders on social media, subscribing to relevant newsletters, participating in webinars, or attending conferences. Emphasize the importance of continual learning and adapting strategies based on market developments.

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What strategies would you implement to enhance YouLend's brand awareness?

In your response, outline a multi-faceted approach that could include enhancing digital marketing efforts, developing engaging content, leveraging social media, and building strategic partnerships. Discuss the importance of addressing customer pain points and crafting narratives that resonate with your target segments.

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Can you provide an example of a successful marketing campaign you've managed?

Share a detailed description of a marketing campaign you led, including goals, strategies, execution, and results. Highlight your role, the challenges faced, and how you measured success. This showcases your ability to deliver results in a fast-paced marketing environment.

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How would you approach cross-functional collaboration with sales and product teams?

Discuss the significance of open communication and alignment with sales and product teams. You could mention setting regular meetings to share insights, ensuring marketing campaigns are designed to support sales efforts, or collaborating on product launches. Express your belief in teamwork for successful marketing outcomes.

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What key performance indicators do you consider most important for a Senior Marketing Manager?

Describe the KPIs that you believe are critical in evaluating the success of a marketing strategy, such as lead generation, conversion rates, customer engagement levels, and brand awareness. Explain how tracking these metrics can help improve marketing efforts and drive results at YouLend.

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How do you define and target your audience in marketing campaigns?

Discuss methodologies for identifying target audiences, such as market research, customer interviews, and data analysis. Answer with an example of how you've successfully defined a target audience in a previous role and how this understanding informed your marketing strategies.

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What is your experience with digital marketing tools and platforms?

Discuss the specific digital marketing tools you have used, like Google Analytics, HubSpot, or social media management platforms. Share how these tools have helped you optimize marketing campaigns and measure effectiveness, and express your eagerness to bring your expertise to YouLend.

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Describe a time you had to pivot your marketing strategy. What was the outcome?

Provide an example where you had to adapt your marketing strategy due to unforeseen circumstances or changing market dynamics. Explain the thought process behind the pivot, actions taken, and the positive or negative outcomes to illustrate your flexibility and resilience.

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What role does data play in your marketing decisions?

Emphasize the importance of data in guiding your marketing strategies. Discuss how you use data analytics to track performance, inform decisions, and refine marketing approaches, ensuring that your strategies are data-driven and aligned with business objectives.

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Full-time, hybrid
DATE POSTED
April 18, 2025

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