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GN - SONG - MT - Hyperpersonalization - Analyst


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Job Title -  GN - SONG - MT - Hyperpersonalization - Analyst

Management Level : 11 - Analyst

Location: Gurgaon, Mumbai, Bangalore

Must have skills: Banking, Fintech Industries

Good to have skills: Marketing

Job Summary:
You will work closely with our clients as consulting professionals who design, build and implement initiatives that can help deliver hyper-personalized experiences for their customers and enhance business performance within Banking and Fintech landscape.

Roles & Responsibilities:
•            Collaboration and Stakeholder Management:

o            Collaborate with various client teams (including marketing, sales, and product) to align customer value management strategies with the respective teams’ and overall organization’s business goals.

o            Communicate effectively with internal ACN leaders, SMEs and teams to ensure a cohesive and client-centric approach.

o            Manage relationships with key partners to ensure compliance and smooth execution of all partner-related initiatives.

•            Data Analysis

o            Monitor trends to identify anomalies, promptly flagging them to stakeholders and ensuring follow-up to resolution.

o            Analyze data to uncover growth opportunities and recommend potential improvements.

o            Track performance metrics and marketing interventions, highlighting key insights and resolving critical issues to support business objectives.

•            Project Management

o            Plan, execute, and oversee projects, ensuring timely delivery and alignment with business goals.

o            Develop and maintain project plans, timelines, and budgets, proactively addressing risks and mitigating issues.

o            Monitor project performance, report progress to stakeholders, and implement process improvements for efficiency.

•            Retention / Churn Reduction Strategies:

o            Design and implement customer retention programs that are aligned to the unique challenges and opportunities of the Banking/Fintech/Insurance sectors to reduce churn and increase customer lifetime value leveraging data and analytical models.

o            Work closely with product and marketing teams to create hyper-personalized campaigns and promotions to engage and retain customers.

•            Cross-Sell and Upsell Initiatives:

o            Identify opportunities for cross-selling and upselling based on segment-level behavior and preferences tailored to the banking / e-commerce / retail sectors.

•            Business Development

o            Create business cases, solution deals and develop proposals to bring the best of Accenture’s capabilities to clients.

Professional & Technical Skills:
•            Strong analytical skills and data-driven mindset to drive results-oriented decisions.

•            In-depth knowledge of industry from banking / fintech.

•            Strategic Thinking - Capability to align projects and processes with long-term business goals.

•            Crisis / Risk Management - Ability to effectively manage and lead during crises or challenging project situations by implementing contingency plans

•            Strong understanding of marketing processes & operating models

•            Good project management skills – The ability to plan, execute, and oversee projects to ensure that projects are completed on time, within budget, and meeting the specified goals.

•            Additional skills:

o            Excellent oral and written communication skills

o            Proven success in navigating global matrixed environments and / or experience in client facing roles

o            Ability to work effectively in a remote, virtual, fast-paced & unstructured global environment

 

Additional Information:

  • An opportunity to work on transformative projects with key G2000 clients
  • Potential to Co-create with leaders in strategy, industry experts, enterprise function practitioners and, business intelligence professionals to shape and recommend innovative solutions that leverage emerging technologies.
  • Ability to embed responsible business into everything—from how you service your clients to how you operate as a responsible professional.
  • Personalized training modules to develop your strategy & consulting acumen to grow your skills, industry knowledge and capabilities
  • Opportunity to thrive in a culture that is committed to accelerate equality for all. Engage in boundaryless collaboration across the entire organization.

About Our Company | Accenture          

Experience: Overall experience of 2+ years with at least 1 year of experience in the Banking/Fintech domains, delivering insights with a focus on designing & executing customer-centric initiatives.

Educational Qualification: Post-Graduation (Preferably MBA)

About Accenture

We work with one shared purpose: to deliver on the promise of technology and human ingenuity. Every day, more than 775,000 of us help our stakeholders continuously reinvent. Together, we drive positive change and deliver value to our clients, partners, shareholders, communities, and each other.We believe that delivering value requires innovation, and innovation thrives in an inclusive and diverse environment. We actively foster a workplace free from bias, where everyone feels a sense of belonging and is respected and empowered to do their best work.At Accenture, we see well-being holistically, supporting our people’s physical, mental, and financial health. We also provide opportunities to keep skills relevant through certifications, learning, and diverse work experiences. We’re proud to be consistently recognized as one of the World’s Best Workplaces™.Join Accenture to work at the heart of change.

Visit us at www.accenture.com 

Equal Employment Opportunity Statement


All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.

Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.

Accenture is committed to providing veteran employment opportunities to our service men and women.

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What You Should Know About GN - SONG - MT - Hyperpersonalization - Analyst, Accenture

If you're ready to take on an exciting challenge as a GN - SONG - MT - Hyperpersonalization - Analyst at Accenture in Bengaluru, this role is tailor-made for you! Working with a talented team, you'll design and implement strategies that enhance customer experiences in the banking and fintech sectors. Imagine collaborating with various client teams, from marketing to product, ensuring that every strategy aligns perfectly with business goals. You'll be the go-to person for analyzing data, uncovering growth opportunities, and tracking performance metrics. This role isn't just about analysis; it's about crafting innovative solutions to retain customers and increase their lifetime value. As you oversee projects, your project management skills will shine, ensuring timely execution and adherence to budget while communicating progress to stakeholders. Plus, you will dive into customer retention strategies tailored to the unique landscape of banking and fintech. If you have a penchant for fostering relationships with partners and creating engaging, personalized campaigns, you'll thrive here. With your analytical mindset and strategic thinking, you'll help guide clients through challenges and empower them to embrace opportunities. Working at Accenture means you’ll be part of a culture that celebrates diversity and inclusion, providing you with the chance to grow your skills in a supportive environment. So, if you have over two years of experience, with at least one in the banking or fintech domain, and you hold a post-graduate degree, we’d love to see you bring your talent to our team!

Frequently Asked Questions (FAQs) for GN - SONG - MT - Hyperpersonalization - Analyst Role at Accenture
What are the responsibilities of a GN - SONG - MT - Hyperpersonalization - Analyst at Accenture?

As a GN - SONG - MT - Hyperpersonalization - Analyst at Accenture, you will have a variety of crucial responsibilities, including data analysis to identify trends, monitoring performance metrics, and managing client relationships. You will collaborate closely with marketing and product teams to design customer retention strategies that enhance experiences and increase lifetime value within the banking and fintech sectors. Your project management skills will be essential as you plan, execute, and oversee initiatives that align with the organization's objectives.

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What qualifications are needed for the GN - SONG - MT - Hyperpersonalization - Analyst position at Accenture?

To apply for the GN - SONG - MT - Hyperpersonalization - Analyst position at Accenture, candidates should have a post-graduate degree (preferably an MBA) and a minimum of 2 years of overall experience, including at least 1 year within the banking or fintech industry. Strong analytical skills, project management experience, and excellent communication abilities are essential for success in this role.

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How does Accenture support the career growth of a GN - SONG - MT - Hyperpersonalization - Analyst?

At Accenture, career growth for a GN - SONG - MT - Hyperpersonalization - Analyst is fostered through personalized training modules aimed at enhancing strategic and consulting acumen. Employees have access to certifications, learning opportunities, and diverse work experiences, all in a culture that promotes inclusivity and equality. This supportive environment encourages collaboration and continuous innovation, providing pathways for professional growth.

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What role does data analysis play in the GN - SONG - MT - Hyperpersonalization - Analyst position at Accenture?

Data analysis is a core component of the GN - SONG - MT - Hyperpersonalization - Analyst role at Accenture. You'll analyze customer behavior and performance metrics to identify growth opportunities and inform strategies for retention and engagement. By monitoring trends and flagging anomalies, you'll ensure that stakeholders are informed and can make timely decisions that enhance business performance in the banking and fintech sectors.

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What skills are essential for a successful GN - SONG - MT - Hyperpersonalization - Analyst at Accenture?

Essential skills for the GN - SONG - MT - Hyperpersonalization - Analyst at Accenture include strong analytical abilities, project management expertise, and excellent communication skills. Understanding of marketing processes and a data-driven mindset are crucial. Additionally, experience in crisis management and the ability to navigate complex client relationships will greatly contribute to success in this fast-paced role.

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Common Interview Questions for GN - SONG - MT - Hyperpersonalization - Analyst
Can you describe your experience in the banking or fintech industry?

In your response, emphasize your past roles, specific projects you've worked on, and how your experiences relate to customer-centric initiatives. Highlight any data analysis work you've done and any tools or methodologies you used to drive results.

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How do you approach data analysis to inform business decisions?

Discuss your methodology for analyzing data, including any specific tools or software you are proficient in. Provide examples of how your data-driven insights have led to successful outcomes in previous roles, particularly in improving customer retention or driving growth.

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What project management strategies do you implement to ensure timely delivery?

Outline your approach to project management, including how you plan, execute, and monitor projects. Provide examples of how you've successfully managed project timelines and budgets while addressing risks and implementing improvements.

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How do you collaborate with teams across an organization?

Share specific examples of cross-team collaboration in past roles, emphasizing your ability to communicate effectively and align goals. Highlight your experience in working with marketing, sales, and product teams, and discuss how these collaborations contributed to successful outcomes.

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Can you give an example of a successful customer retention strategy you implemented?

Provide a specific case where you designed and executed a customer retention program. Discuss the objectives you set, the methods you used to achieve them, and the results that were obtained, showcasing your ability to leverage data effectively.

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What do you consider essential when designing hyper-personalized campaigns?

Discuss the importance of understanding customer behavior and preferences when designing campaigns. Explain how you would use data analysis to tailor messages and promotions to specific segments, aiming to enhance customer engagement.

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How do you handle unexpected challenges during a project?

Share your approach to crisis management, including how you assess situations and implement contingency plans. Provide examples of past challenges you've faced and how your strategies led to positive resolutions.

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What insights do you think would be valuable for cross-selling and upselling in the fintech sector?

Articulate the importance of customer segmentation and behavior analysis in creating opportunities for cross-selling and upselling. Share how you would identify patterns in customer preferences and leverage those insights to recommend relevant products or services.

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How do you prioritize competing project deadlines?

Explain your methods for prioritizing tasks, such as using project management tools or frameworks. Discuss how you assess urgency versus importance and how you communicate with stakeholders to set expectations.

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What motivates you in a role like the GN - SONG - MT - Hyperpersonalization - Analyst?

Reflect on your passion for using data to drive meaningful business results and enhance customer experiences. Explain how the opportunity to work on innovative projects and collaborate with diverse teams at Accenture motivates and excites you.

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