Content Creation Specialist

Description

Why Join ADAPT?

It's more than a job; it's a calling. It's where passion meets purpose. ADAPT Community Network, formerly United Cerebral Palsy (UCP) of NYC provides a multitude of services to people with developmental disabilities. At ADAPT, we are 3,000 strong, and it takes every one of us to empower the lives of the people we support. With caring and great resources at hand, we know what it takes to help people live fuller, happier, healthier lives. Our employees show their commitment to the people we support every day, and we all deliver on our promise to provide innovative and comprehensive services to individuals with developmental disabilities. 

For your next career move, apply with us at ADAPT Community Network! Wherever you work among our many locations around New York City, ADAPT offers paid training, competitive benefits, and we foster a team culture of learning, support, collaboration and career growth.

SUMMARY

Under general supervision by the Director of Communications, the Content Creation Specialist is responsible for managing social media, editing, writing, and SEO work for the organization. Successful candidates are already doing this work managing social media; and are looking to bring those skills to ADAPT Community Network.

ESSENTIAL DUTIES AND RESPONSIBILITIES

The duties and responsibilities of the Content Creation Specialist will include but are not limited to the following:

Social Media Tasks

• Implements a social media strategy for each platform.
• Creates high-quality, engaging, and relevant copy for all social media channels, tailored to each platform's audiences.
• Takes photos at agency events, ensuring all persons supported have media consent.  
• Creates short form video content for YouTube and Instagram (e.g. Spirit Week video, congratulations videos for employees, ads for Family Connect Summit). 
• Creates engaging graphics for social media posts using Canva.
• Posts content on all social media channels and optimizes tagging.
• Increases followers on all social media channels through organic campaigns.
• Monitors interactions with followers, analyzes metrics, and provide recommendations for content based on trends.

Writing and Editing Tasks

• Writes monthly newsletter articles for InTouch Newsletter.
• Edits videos for Family Connect Summit, ADAPT Leadership Awards Gala, news clips, etc.
• Edits photos for social media, website, advertisements, and other media outlets.

Website Tasks

• Manages website updates, tags, SEO, analytics reports, and other assets to improve rankings
• Acts as a brand ambassador for ADAPT's mission, vision, and programs in the New York Community and beyond.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Bachelor’s degree in marketing, business administration, communications, or a related field.
• 1 year of experience with managing social media, video editing, content creation, and website design capabilities is preferred.
• Experience using a wide range of Communications tools including Facebook, Instagram, LinkedIn, YouTube, Wordpress, Photoshop, Video Editing Software, and Canva.
• Ability to read, write, speak, and understand English.
• Excellent written and verbal communication skills, with the ability to connect with and engage diverse audiences.
• Good interpersonal skills necessary to interact effectively with coworkers, employees, the people we support, and their families.
• Ability to accept and work within a wide variety of cultural, educational, and religious differences.
• Ability to multitask in a fast-paced environment with tight deadlines.
• Exhibits professional ethics, discretion, and courtesy when dealing with others.
• Demonstrates proactive approaches to problem-solving with strong decision-making capability.
• Highly resourceful team-player, with the ability to also be extremely effective independently.
• Passion for ADAPT's mission and demonstrates a commitment to the non-profit disability sector.
• Ability to travel within the five boroughs to create content, is required.

SCHEDULE: Monday-Friday, 9am-5pm; Hybrid Work Model, based out of our Manhattan office.

COMPENSATION: $55,000 Annually + Industry-Leading Benefits!

At ADAPT, we value diversity, equity, inclusion, accessibility, and belonging. We strive to ensure that our employees are comfortable bringing their whole, authentic self to work and that the people we support can also be their authentic selves. We value diverse backgrounds, opinions, ideas, and ways of thinking. We aim to build an inclusive and diverse workforce that is empowered and supported with leaders who create diverse and inclusive teams. We continuously seek opportunities for the organization to foster a more positive, respected, united, and collaborative culture.

ADAPT Community Network is proud to be an equal opportunity employer and is committed to creating an inclusive environment for all employees. Qualified candidates of diverse ethnic and racial backgrounds and status are encouraged to apply for vacant positions at all levels.