UGC & Creator Manager

As a UGC & Creator Manager at Wild Nutrition, your primary responsibilities will include creating a comprehensive Community Production Strategy that aligns with our Brand Content plan. You will collaborate with marketing and creative teams to identify opportunities for user-generated content (UGC) and oversee influencer recruitment across various tiers. Additionally, you will manage relationships with creators to ensure that the content produced resonates with our brand's aesthetics and goals.

Wild Nutrition is looking for candidates with proven experience in community management and user-generated content. The ideal UGC & Creator Manager should possess exceptional communication skills, a good understanding of social media dynamics, and a passion for women's health. Experience in working with influencers and monitoring campaign performance is also crucial for success in this role.

The UGC & Creator Manager at Wild Nutrition plays a crucial role in enhancing our marketing efforts by sourcing and curating a steady stream of authentic content from customers and creators. By collaborating with different teams, you will help create campaigns that incorporate these genuine voices, thereby building trust and engagement across our brand channels.

At Wild Nutrition, the UGC & Creator Manager will work in a flexible hybrid environment, allowing for both remote work and office visits twice every six weeks. We promote a friendly and transparent culture, encouraging our employees to engage with local charities and maintain a work-life balance with benefits like Summer Fridays and an enhanced leave package.

As a UGC & Creator Manager at Wild Nutrition, you will have ample growth opportunities. You'll be working closely with the Head of Brand and the Head of Growth, gaining valuable insights into brand strategy and content optimization. Your successful management of creator content will also pave the way for future leadership roles within the organization.

When approaching influencer recruitment as a UGC & Creator Manager, it's essential to first identify the tiers of influencers that align with our brand's goals. I would use a combination of social media listening tools and outreach strategies to engage with potential creators, ensuring they understand the value of partnering with Wild Nutrition and what we stand for.

In my experience managing user-generated content, I prioritize building relationships with creators and understanding their storytelling styles. I ensure that content guidelines are clear and offer support during content production to create cohesive and authentic brand messaging that resonates with our audience.

To engage our online communities effectively, I would leverage interactive content, like polls and questions on social media, and encourage our audience to share their personal health journeys. By creating relatable and educational campaigns and highlighting community contributions, we can foster deeper connections and trust.

Measuring the success of UGC campaigns involves tracking key performance indicators such as engagement rates, conversions, and overall reach. I would utilize analytics tools to interpret data and gather insights on what types of content resonate most with our audience, feeding this information back into our strategy for continual improvement.

An effective UGC & Creator Manager needs to be a strong communicator and community builder who understands the nuances of content and the audience's needs. Additionally, being adaptable, data-driven, and adept at fostering relationships with influencers and customers is crucial for nurturing a thriving content ecosystem.

Handling negative feedback on UGC should be approached with empathy and professionalism. I would analyze the feedback closely to understand the concerns, respond promptly and constructively to the creator, and where necessary, take action to rectify the situation while maintaining transparency and integrity.

UGC is vital for Wild Nutrition's brand as it creates authenticity and consumer trust. It allows us to showcase real experiences and stories from our customers, reinforcing the effectiveness of our products. By highlighting these narratives, we can foster a more relatable and community-driven brand image.

To keep the content fresh and relevant, I would regularly collaborate with both internal teams and external creators to tap into the latest trends and emerging topics in women's health. Staying ahead of industry developments and actively engaging with our community will also inspire innovative content ideas.

Collaboration with other teams is critical for a UGC & Creator Manager. By working closely with marketing, creative, and community engagement teams, I can ensure that content strategies align with broader business goals, and collectively we can create compelling campaigns that resonate with our audience.

Certainly! I once managed a UGC campaign centered around wellness journeys, where we invited customers to share their personal stories alongside our products. Not only did we gather a wealth of authentic content, but the campaign strengthened community bonds, increased engagement significantly, and resulted in a noticeable uplift in sales during the campaign period.