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Campaign Lead - job 2 of 5

Company Description

Work with Us. Change the World.

At AECOM, we're delivering a better world. Whether improving your commute, keeping the lights on, providing access to clean water, or transforming skylines, our work helps people and communities thrive. We are the world's trusted infrastructure consulting firm, partnering with clients to solve the world’s most complex challenges and build legacies for future generations.

There has never been a better time to be at AECOM. With accelerating infrastructure investment worldwide, our services are in great demand. We invite you to bring your bold ideas and big dreams and become part of a global team of over 50,000 planners, designers, engineers, scientists, digital innovators, program and construction managers and other professionals delivering projects that create a positive and tangible impact around the world.

We're one global team driven by our common purpose to deliver a better world. Join us.

Job Description

AECOM is looking for a Campaign Lead to join the Marketing and Communications Team assisting the West region. 

This will be a hybrid position including a combination of both remote and in-office, that can be based in, but not limited to: Austin, TX; Dallas, TX; Houston, TX; Denver, CO; Chicago, IL; Phoenix, AZ; Las Vegas, NV; Seattle, WA; Sacramento, CA.

Job Responsibilities will include, but will not be limited to:

  • Create and deliver marketing positioning strategies aligned to winning key pursuits and supporting region initiatives. This includes setting strategic direction, planning, and executing campaigns that drive results.
  • Collaborate with various internal teams, including account managers, business development teams, and regional leaders, to develop and implement campaigns that align with business objectives and drive success in key pursuits.
  • Responsible for handling multiple marketing campaigns simultaneously.
  • Write and edit content specifically tailored for each of our unique platforms.
  • Conduct interviews with subject matter experts, client account managers and technical staff to strategize and write thought leadership articles and blogs.
  • Work with the Marketing Communications team to create and share compelling content across various digital, social media, and traditional media channels. Ensure content is consistent with campaign objectives and brand guidelines.
  • Write and edit content as needed.
  • Adapt global marketing strategies to meet local markets' unique needs and characteristics within the Americas Region. Utilize market insights to customize campaigns, ensuring they effectively address local audience preferences and competitive landscapes.
  • Work with Media Relations colleagues to identify and capitalize on media outreach opportunities, increasing campaign visibility through targeted PR efforts.
  • Use data and analytics to monitor campaign performance, identify opportunities for improvement, and optimize strategies. Provide regular reports and insights to internal stakeholders.

Qualifications

Minimum Requirements:

  • BA/BS + 6 years of relevant marketing communications experience, preferably working within a large professional services organization across different industries, business lines and/or functions or a demonstrated equivalency of experience and/or education.

Preferred Qualifications: 

  • 6+ years of relevant marketing communications experience a plus.
  • Experience leading and optimizing marketing campaigns aligned to pursuit positioning in collaboration with stakeholders both inside and outside of your organization.
  • Can think strategically and articulate strategy in an accessible and compelling way.
  • Experience creating value propositions either for pursuit campaigns and/or taking new service offerings to market.
  • Experience and confidence in working with business leaders, with the ability to challenge constructively.
  • Experience managing multiple projects in a fast-paced environment.
  • A strong communicator with energy and enthusiasm.
  • Excellent verbal and written language skills including writing, editing, and proofreading.
  • Influencing and stakeholder management skills: Can interact at a senior level, providing credible advice and guidance, as well as building good networks and relationships at all levels of an organization.
  • Proficient in Microsoft and Adobe packages including InDesign, PowerPoint, Excel, and Word
  • Client-centric attitude, embracing the company brand and values.
  • Digital skills: Experience in delivering content through multi-media and digital platforms.

Additional Information

  • This position does not include sponsorship for United States work authorization now or in the future
  • Relocation assistance and/or per diem is not offered for this position

About AECOM

AECOM is proud to offer comprehensive benefits to meet the diverse needs of our employees. Depending on your employment status, AECOM benefits may include medical, dental, vision, life, AD&D, disability benefits, paid time off, leaves of absences, voluntary benefits, perks, well-being resources, employee assistance program, business travel insurance, service recognition awards, retirement savings plan, and employee stock purchase plan.

AECOM is the world’s trusted infrastructure consulting firm, delivering professional services throughout the project lifecycle – from advisory, planning, design and engineering to program and construction management. On projects spanning transportation, buildings, water, new energy and the environment, our public- and private-sector clients trust us to solve their most complex challenges. Our teams are driven by a common purpose to deliver a better world through our unrivaled technical and digital expertise, a culture of equity, diversity and inclusion, and a commitment to environmental, social and governance priorities. AECOM is a Fortune 500 firm and its Professional Services business had revenue of $14.4 billion in fiscal year 2023. See how we are delivering sustainable legacies for generations to come at aecom.com and @AECOM.

 

Freedom to Grow in a World of Opportunity 

You will have the flexibility you need to do your best work with hybrid work options. Whether you’re working from an AECOM office, remote location or at a client site, you will be working in a dynamic environment where your integrity, entrepreneurial spirit and pioneering mindset are championed.

You will help us foster a safe and respectful workplace, where we invite everyone to bring their whole selves to work using their unique talents, backgrounds and expertise to create transformational outcomes for our clients.

AECOM provides a wide array of compensation, benefits and well-being programs to meet the diverse needs of our employees and their families. We’re the world’s trusted global infrastructure firm, and we’re in this together – your growth and success are ours too.

Join us, and you’ll get all the benefits of being a part of a global, publicly traded firm – access to industry-leading technology and thinking and transformational work with big impact and work flexibility. As an Equal Opportunity Employer, we believe in each person’s potential, and we’ll help you reach yours.

All your information will be kept confidential according to EEO guidelines.

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Average salary estimate

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What You Should Know About Campaign Lead, AECOM

Are you looking to make a real impact as a Campaign Lead? Join AECOM in Houston, TX, where we believe in delivering a better world through innovative infrastructure solutions. In this role, you'll be at the forefront of our marketing efforts, shaping campaigns that resonate with our diverse clientele across various industries. You'll create strategies that not only align with business objectives but also engage your audience effectively. Collaboration is key, as you'll work closely with account managers, regional leaders, and the broader Marketing and Communications Team to craft compelling content tailored for different platforms. Don't worry about the mundane; you'll be diving into thought leadership articles, blogs, and engaging social media content that showcases our commitment to sustainability and innovation. With a hybrid work model, you can balance your office time with remote flexibility, optimizing your creative output and work-life harmony. AECOM provides the tools and resources you need to thrive, including access to cutting-edge technology and a supportive team that values your insights. If you have a knack for extracting market insights and leveraging them to create local campaigns, then this is the job for you. Join us in our mission to tackle the world’s most complex challenges and let's build a brighter future, together!

Frequently Asked Questions (FAQs) for Campaign Lead Role at AECOM
What are the key responsibilities of a Campaign Lead at AECOM?

As a Campaign Lead at AECOM, you will be responsible for creating and executing marketing positioning strategies that drive results. Your duties will include collaborating with internal teams to develop campaigns that support key business objectives, managing multiple campaigns simultaneously, and writing tailored content for various platforms. You'll also analyze market insights to customize campaigns to meet local audience preferences, ensuring they align with AECOM’s brand guidelines.

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What qualifications do I need to apply for the Campaign Lead position at AECOM?

To apply for the Campaign Lead position at AECOM, you should have at least a BA/BS degree paired with a minimum of 6 years of relevant marketing communications experience. Ideally, you have a strong background working within large professional services organizations and possess excellent communication skills, both written and verbal. Experience with digital content creation and proficiency in tools like Microsoft and Adobe packages are also crucial.

Join Rise to see the full answer
What is the work culture like for a Campaign Lead at AECOM?

AECOM promotes a dynamic and collaborative work culture where hybrid work models are encouraged. As a Campaign Lead, you will work in an environment that values integrity, creativity, and innovation. You'll have the freedom to express your ideas and drive projects that make a real difference. AECOM also emphasizes equity, diversity, and inclusion, ensuring a respectful and supportive workplace for all employees.

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What types of campaigns can I expect to lead as a Campaign Lead at AECOM?

In your role as a Campaign Lead at AECOM, you can expect to manage a variety of campaigns that range from internal initiatives to public engagement strategies. You will lead efforts that highlight our projects in transportation, buildings, and environmental sustainability, collaborating with various stakeholders to increase visibility and drive engagement while adapting global strategies to local contexts.

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How does AECOM support the professional development of a Campaign Lead?

AECOM is committed to the growth of its employees, including those in the Campaign Lead role. You will have access to industry-leading training programs, mentorship opportunities, and resources that will help you sharpen your skills and advance your career. With a focus on fostering innovation, you'll also have the chance to work on pioneering projects and initiatives that allow you to expand your professional horizons.

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Common Interview Questions for Campaign Lead
Can you describe your experience in managing multiple marketing campaigns?

When answering this question, think of specific examples from previous roles where you successfully juggled various campaigns. Highlight your organizational skills, tools you used to manage deadlines, and how you ensured that each campaign aligned with strategic goals. Emphasizing your ability to adapt and prioritize challenges will show your effectiveness as a Campaign Lead.

Join Rise to see the full answer
How do you develop a marketing positioning strategy?

To answer this question, discuss your process for analyzing market data, understanding client needs, and defining target audiences. Share your approach in balancing global strategies with local adaptations. Showcase how you involve stakeholders in the process and what metrics you use to measure success.

Join Rise to see the full answer
What role does collaboration play in your work as a Campaign Lead?

Collaboration is vital in any marketing role, including that of a Campaign Lead. Discuss your experiences working with cross-functional teams, how you build relationships, and the importance of understanding different perspectives. Provide an example of a successful campaign that resulted from effective teamwork.

Join Rise to see the full answer
How do you approach content creation for different platforms?

When discussing content creation, explain your strategy for tailoring messaging to fit each platform’s audience and format. Showcase your ability to write engaging content that aligns with marketing objectives while maintaining brand voice. You could mention specific platforms you've worked with and the types of content that were successful.

Join Rise to see the full answer
How do you measure the effectiveness of your marketing campaigns?

To answer this, discuss the key performance indicators (KPIs) you track, such as engagement rates, lead generation, and overall campaign ROI. Explain how you analyze data post-campaign to identify successes and areas for improvement, demonstrating your data-driven approach to campaign management.

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What experience do you have working with business leaders and stakeholders?

Highlight your ability to communicate effectively at different organizational levels. Provide examples of when you've advised or challenged business leaders constructively, showing how your insights contributed to strategic decisions. This emphasizes your stakeholder management skills.

Join Rise to see the full answer
How do you maintain creativity under tight deadlines?

Discuss methods you use to foster creativity even when timelines are tight, such as brainstorming sessions, utilizing templates, or collaborating with teammates for fresh ideas. Share an example of a time you produced high-quality work under pressure, highlighting your time management skills.

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Can you share an example of a successful campaign you led?

Choose a specific campaign and explain your role in it, the goals, the creative strategies used, and the outcome. Use metrics to showcase its success, and emphasize what you learned and how it shaped your approach to future campaigns.

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What do you believe sets AECOM apart from its competitors in marketing and communications?

Research AECOM's unique value propositions and combine them with your insights on effective marketing strategies. Highlight aspects like AECOM's commitment to sustainable solutions, the diverse range of projects, and how their brand values can shape innovative campaign strategies.

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How do you ensure alignment with brand guidelines in your marketing materials?

Discuss your understanding of AECOM's brand guidelines and how you incorporate them into campaign materials. Provide examples of how you've consistently maintained brand integrity through various channels while still creating engaging and effective marketing content.

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As the world’s trusted infrastructure consulting firm, we’re committed to managing our business with the utmost responsibility and to always strive for better – whether by reducing emissions, creating social value or diversifying our senior leader...

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March 24, 2025

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