Editorial and Internal Communications Manager, North America

The Editorial and Internal Communications Manager at Air Liquide is responsible for developing content that supports the North America Cluster's corporate needs and enhancing employee engagement through strategic communications initiatives. This includes crafting internal messages, managing newsletters, and collaborating with corporate leaders across different functions.

To be considered for the Editorial and Internal Communications Manager position at Air Liquide, candidates should have a Bachelor's Degree in Public Relations, Communications, Journalism, or a related field. Additionally, at least 10 years of relevant experience in communications or marketing is required, along with strong copywriting and storytelling skills.

In the role of Editorial and Internal Communications Manager, collaboration is key. You'll work with various departments such as HR, Finance, and Legal to ensure that internal communications are aligned with the corporate narrative. This collaboration allows for the development of comprehensive communication toolkits that support each department's initiatives.

Successful Editorial and Internal Communications Managers at Air Liquide possess expert-level skills in copywriting and storytelling, project management, and decision-making. Additionally, excellent oral and written communication skills, a strong grasp of AP style, and proficiency with social media and publishing platforms are crucial for thriving in this role.

The Editorial and Internal Communications Manager position at Air Liquide provides a solid foundation for career advancement within the communications field. With ongoing collaboration across corporate functions and the opportunity to manage high-impact projects, professionals in this role can pave the way for higher leadership positions within the communications or corporate affairs divisions.

When developing a corporate newsletter for Air Liquide, I would start by identifying the key messages and themes that align with our corporate goals. Engaging with different departments to gather content and insights would ensure the newsletter is relevant and informative. Additionally, I would focus on a clear, friendly tone and visually appealing design to maximize employee engagement.

In my previous roles, I've utilized storytelling to present complex corporate initiatives in relatable terms. By integrating real employee experiences and outcomes into communications, I've been able to foster a sense of community and purpose. This approach not only engages employees but also reinforces the company culture and values.

To ensure effective internal communication, I employ a multi-channel approach, leveraging email, intranet updates, and social media. I also prioritize feedback mechanisms, such as surveys and focus groups, to gauge employee satisfaction. This allows us to continually adapt and improve our strategies based on their needs.

Handling tight deadlines requires strong project management skills. I prioritize tasks based on urgency and importance, delegating where possible to ensure that all deadlines are met. Additionally, setting clear milestones and maintaining open communication with team members helps keep everyone on track.

I have extensive experience managing cross-functional communication initiatives, having worked closely with HR, Finance, and IT teams on various campaigns. Coordination meetings and collaborative planning sessions have been instrumental in aligning objectives and ensuring that communications resonate across departments.

Measuring the effectiveness of internal communications involves analyzing engagement metrics, such as open rates and feedback responses. Regularly conducting surveys to gauge employee sentiment helps us understand the impact of our communications strategies and adjust as needed for maximum effectiveness.

Feedback is crucial in shaping my communication strategy; it provides insight into how messages are received and whether they resonate with employees. I actively seek feedback after campaigns and adjust future communications based on what I learn from employees’ responses.

Promoting diversity and inclusion through internal communications involves highlighting diverse employee stories and initiatives. I would create regular features celebrating various backgrounds and contributions while ensuring that communications are accessible and supportive of everyone in the organization.

A challenging project I managed was a large-scale corporate rebranding initiative. It involved coordinating with multiple departments to create a cohesive message. Success came through systematic planning, frequent check-ins, and active listening to stakeholders, resulting in a smooth transition that was well-received across the company.

When creating content for Air Liquide's internal communications, I consider clarity, relevance, and employee engagement. Understanding our audience’s needs and aligning content with corporate objectives ensures that the communications are both meaningful and motivational for all employees.