Senior Specialist, Direct I/O (Local Broadcast TV Buyer)
Known is a modern marketing company that combines art and science to deliver innovative solutions for leading brands across multiple sectors. They are seeking a Senior Specialist in Local Broadcast TV Buying to join their Media Science team.
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Skills
Strong knowledge of Local Broadcast media landscape
Proficiency in Media Ocean tools
Strong quantitative and strategic thinking skills
Excellent communication and presentation skills
Ability to multitask in a fast-paced environment
Responsibilities
Ensure Local TV buys are estimated in accordance with industry standards
Become proficient in all industry tools, both 3rd party and proprietary
Understand how to post a TV buy and its implications
Build decks for TV buys and reporting
Negotiate buys with different stations for optimal rates
Manage and optimize assigned campaigns
Develop new approaches to optimize KPIs
Education
BS/BA degree from a well-regarded college or university
Benefits
401k with company matching and no vesting period
Annual bonuses
Generous medical plan
Paid parental leave
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