Job details

Sr. Marketing Manager - job 7 of 23

Get a free resume review

Visa is seeking a versatile Sr. Marketing Manager with a generalist approach to join our dynamic team. The ideal candidate will have a broad marketing skill set in the small business marketing space and will be responsible for creating compelling content for our digital, social media, and events platforms, managing customer advocacy and success stories, and coordinating both in-person and virtual events in collaboration with a supportive team. This role requires a creative, strategic thinker with a profound understanding of how to use content to engage audiences and develop strategies that drive revenue growth. The role will sit within the Authorize.net brand of Visa Acceptance Solutions, an open digital payments management platform. This role reports to Head of Marketing for Authorize.net, a Visa Solution.
This Position Will Be Responsible For
Develop and execute a content strategy for our digital and social media platforms that aligns with our business goals and is tied to revenue growth.

Create engaging, digital, SEO-optimized content that resonates with our target audience and promotes brand engagement.
Support content creation and management with 3rd party publishers tied to quarterly growth campaigns.
Lead creation of webinars and break down content into other digital usable formats.
Draft regular newsletters to our target audiences and other email content to promote crossell/upsell opportunities to our clients and report back findings with a test and learn mindset.
Manage customer advocacy programs, including the collection and promotion of customer success stories tied to business goals and bringing value to our clients.
Coordinate and manage both in-person and virtual events, such as webinars.
Collaborate with cross-functional teams to ensure brand consistency and meet content objectives.
Support product collateral updates and messaging for new and improved features and functionalities.
Monitor, analyze, and report on performance to inform future strategies and provide points of view into best practice and ways to improve.

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

Average salary estimate

$100000 / YEARLY (est.)

min

max

$80000K

$120000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Sr. Marketing Manager, Visa

Visa is on the lookout for a talented Sr. Marketing Manager to join our vibrant team in Austin! This unique opportunity is perfect for someone with a diverse marketing background, particularly in small business marketing. As the Sr. Marketing Manager, you'll be the driving force behind our content creation, crafting engaging digital, social media, and event materials that resonate with our audience and fuel our revenue growth. You'll get to spearhead exciting initiatives for our Authorize.net brand, a crucial part of Visa's Acceptance Solutions. Think of yourself as a creative and strategic force, utilizing your knack for storytelling to engage our customers, while managing customer advocacy programs that highlight their success stories. In this hybrid role, collaboration will be key; you'll work closely with our talented cross-functional teams to ensure brand consistency across all platforms. You'll also organize both in-person and virtual events that draw in audiences and lead the charge for webinars, transforming content into multiple usable digital formats. Monitoring performance metrics and adapting strategies will be second nature to you, as you constantly learn and evolve our marketing efforts. If you’re ready to take on a role that’s both challenging and rewarding within the fast-paced world of digital payments, we’d love to hear from you and see how you can help us grow!

Frequently Asked Questions (FAQs) for Sr. Marketing Manager Role at Visa

What are the responsibilities of a Sr. Marketing Manager at Visa?

As a Sr. Marketing Manager at Visa, your responsibilities include developing and executing content strategies for digital and social media platforms, supporting marketing campaigns, managing customer success programs, and coordinating in-person and virtual events. You’ll also analyze performance metrics to inform future marketing strategies.