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Employer Branding Manager

Job Description

What does this role involve:

  • You will develop and execute a compelling employer branding strategy to attract top talent and position the organization as an employer of choice. Highlight the company's unique culture, values and employee value proposition to potential candidates

  • You will lead and oversee the Employer Branding Team, ensuring effective collaboration and strategic execution of projects

  • You will share authentic and inspiring employee stories that showcase the organization's culture and work environment

  • You will utilize various platforms such as social media, blogs, and video content, to effectively communicate the employee experience

  • You will be responsible for planning and executing events and campaigns to reinforce the company's values, celebrate achievements, and promote a sense of belonging among employees

  • You will track and analyze the effectiveness of employer branding initiatives. Use data and feedback to continuously improve strategies and tactics

  • You will collaborate with various departments, including HR, Marketing, Public Relations and Corporate Communications, to ensure alignment of internal and external messaging

What we offer:

  • A hybrid work model. 3 days in office per week. Well-located offices (with fully equipped kitchens and bicycle parking facilities) and excellent working tools (height-adjustable desks, interactive conference rooms)

  • A wide selection of fringe benefits in a cafeteria plan – you choose what you like (e.g. medical, sports or lunch packages, insurance, purchase vouchers)

  • English classes that we pay for related to the specific nature of your job

  • Work in a team you can always count on – we have on board top-class specialists and experts in their areas of expertise

  • Team tourism, training budget and an internal educational platform, MindUp (with training courses on work organization, means of communication, motivation to work and various technologies and substantive issues)

  • If you want to learn more,  check it out for yourself

This is the right job for you, if

  • You have proven experience (typically 8+ years) in employer branding, or related fields, with at least 3 years in a leadership role

  • You have a strong understanding of employee engagement strategies, best practices and employer branding techniques

  • You take a data-driven approach, with experience in analyzing metrics and feedback to measure the impact of communications efforts

  • You have strong interpersonal skills and the ability to collaborate effectively with diverse teams and stakeholders

  • You are proficient in working with digital communication tools, social media platforms, and content management systems

  • You have experience in managing and cooperating with external suppliers

  • You have excellent written and verbal communication skills in English (a must) and Polish, with the ability to create compelling and persuasive content

Apply to Allegro and see why it is #dobrzetubyć (#goodtobehere)

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Average salary estimate

$70000 / YEARLY (est.)
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$60000K
$80000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Employer Branding Manager, Allegro

Are you ready to take your career to new heights? At Allegro, we are searching for a dynamic Employer Branding Manager who will play a pivotal role in shaping our organization's identity as an employer of choice. Based in the vibrant cities of Warszawa, Warsaw, or Poznań, this exciting role will immerse you in the heart of our company culture. Your mission? To develop and execute a captivating employer branding strategy that attracts the best talent. You'll lead a dedicated Employer Branding Team, sharing inspiring employee stories that celebrate our unique culture and values. Your creativity will shine through as you craft compelling content across various platforms like social media, blogs, and videos, showcasing the exceptional employee experience we offer. Moreover, you’ll be planning engaging events and campaigns that resonate with our values while fostering a sense of belonging among colleagues. The role also includes tracking the effectiveness of your initiatives, drawing on data and feedback to continuously refine our strategies. Collaboration is key, as you’ll be working closely with HR, Marketing, and Corporate Communications to ensure our messaging is in perfect harmony. If you have a wealth of experience in employer branding and are eager to make a significant impact at Allegro, this could be the perfect opportunity for you!

Frequently Asked Questions (FAQs) for Employer Branding Manager Role at Allegro
What are the main responsibilities of an Employer Branding Manager at Allegro?

The Employer Branding Manager at Allegro will be tasked with creating and implementing a comprehensive employer branding strategy that effectively showcases the company’s culture and values. This includes leading the Employer Branding Team, producing engaging content for various digital platforms, planning events and campaigns, and analyzing the effectiveness of branding initiatives to ensure continuous improvement.

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What qualifications are needed to become an Employer Branding Manager at Allegro?

To succeed as an Employer Branding Manager at Allegro, candidates typically need at least 8 years of experience in employer branding or related fields, with a minimum of 3 years in a leadership role. Strong interpersonal and communication skills in both English and Polish are essential, along with experience in data-driven approaches and proficiency with digital communication tools.

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How does Allegro's work culture support employer branding efforts?

Allegro prides itself on a collaborative and supportive work culture, which directly feeds into its employer branding initiatives. By celebrating employee achievements and fostering a sense of belonging, the company ensures that its branding efforts authentically represent the employee experience, making it an attractive place for prospective talent.

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What tools does an Employer Branding Manager at Allegro use for digital communication?

An Employer Branding Manager at Allegro uses various digital communication tools and social media platforms to share content and engage potential candidates. Familiarity with content management systems and analytics tools is also crucial to effectively measure the impact of branding efforts.

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How does Allegro measure the success of its employer branding initiatives?

At Allegro, the success of employer branding initiatives is measured through data and feedback from various metrics, such as employee engagement levels, application rates, and the performance of branding campaigns. This data-driven approach helps refine strategies and enhance the company's appeal as an employer.

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Common Interview Questions for Employer Branding Manager
Can you describe a successful employer branding campaign you have led?

When discussing a previous campaign, focus on your strategy, the goals set, the outcomes, and what you learned. Be specific about the metrics used to gauge success and any challenges you overcame.

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How do you ensure alignment between employer branding and company values?

Illustrate how you actively engage with different departments to gather insights and feedback. Provide examples of how you communicate core values in branding messages and campaigns to create a cohesive narrative.

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What digital tools do you prefer for employer branding, and why?

Share your favorite tools and platforms, emphasizing their specific benefits such as engagement analytics, content management, and ease of use. Be sure to mention how these tools aid in storytelling and reaching target audiences.

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How do you approach collaboration with HR and marketing teams?

Discuss your experience in working cross-functionally, highlighting your communication style and strategies for fostering strong relationships. It's important to emphasize the importance of a unified approach to external branding.

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What metrics do you consider most important for employer branding?

Mention key metrics such as application rates, employee engagement scores, and social media engagement levels. Explain how these metrics can help track effectiveness and inform future branding efforts.

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How would you measure the impact of employee stories in branding?

Discuss methods such as surveys and feedback forms, along with analyzing engagement metrics on shared stories. Mention how you can use data to refine the storytelling approach for better resonance with audiences.

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Can you provide an example of a challenge faced in employer branding, and how you overcame it?

Share a specific challenge and your strategic response. Highlight the steps taken, the collaboration involved, and the ultimate results to demonstrate problem-solving skills.

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How do you stay updated on employer branding trends and best practices?

Talk about the resources you follow, such as industry blogs, podcasts, and newsletters. Mention attending workshops or webinars that keep you informed about the evolving landscape of employer branding.

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What strategies do you use to improve candidate engagement during the hiring process?

Discuss tactics such as personalized communication, informative content, and active engagement on social platforms to create a welcoming experience for candidates.

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What role does feedback play in your employer branding strategy?

Emphasize the importance of feedback from employees and candidates alike. Share methods for collecting and incorporating this feedback into your branding strategy to ensure it resonates with audiences.

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Allegro is the most popular Polish shopping destination with about 17 million users monthly and over 1.1 million items sold on the platform daily. Making a site like this work requires a lot of engineering and as the site grows, we learn and adopt...

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DATE POSTED
April 19, 2025

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