Media Buyer/Planner

As a Media Buyer/Planner at Allied Global Marketing, your primary responsibilities include researching, developing, and presenting media plans for various clients. You will also handle media buying across platforms like television, radio, outdoor, and print. Moreover, you'll analyze competitive research data, negotiate media rates, and ensure an effective media buy that aligns with our clients' goals.

Candidates for the Media Buyer/Planner role at Allied Global Marketing should possess 2-4 years of traditional media buying experience. A bachelor's degree in Marketing, Advertising or Communications is preferred. Additionally, strong negotiating skills, familiarity with industry resources such as Nielsen ratings, and proficiency in Microsoft Office are essential for success in this role.

Yes, the Media Buyer/Planner position at Allied Global Marketing is primarily remote. However, there is an opportunity to transition into a hybrid role, working in our Atlanta office approximately two days a month. This flexible arrangement allows you to connect with your team while still enjoying the comfort of remote work.

The Media Buyer/Planner plays a crucial role in driving client success at Allied Global Marketing by crafting targeted media strategies that connect audiences with experiences they love. Through research, negotiation, and a keen understanding of media dynamics, you ensure that clients receive effective and impactful advertising, ultimately driving their bottom-line results.

A Media Buyer/Planner at Allied Global Marketing utilizes various tools and software such as STRATA, Nielsen data, and industry resources like Scarborough ratings. Proficiency in Microsoft Office Suite—including Word, Excel, PowerPoint, and Outlook—is also crucial for managing projects and communication effectively.

When answering this question, discuss your relevant experience in media planning and buying, highlighting specific projects you've worked on, the tools you've used, and the results achieved. Be specific about your negotiation skills and any successful strategies you implemented.

In your response, emphasize your ability to conduct thorough market research, build relationships with media representatives, and present compelling cases for rate negotiations. Provide an example of a successful negotiation you’ve led in the past, including the tactics that worked.

Share your time management techniques and tools you use to stay organized under pressure. Discuss a situation where you successfully met a tight deadline while maintaining quality to demonstrate your ability to perform in a high-pressure setting.

Explain your approach to analyzing performance metrics, such as impressions, engagement, and ROI. Discuss how you adjust strategies based on data to enhance campaign effectiveness, citing specific examples from your past experiences.

Detail your proficiency in STRATA or similar media buying software, describing how you've utilized these tools in past roles for planning and executing media buys effectively. Discuss any advanced features you’ve leveraged to improve campaign outcomes.

Discuss the resources you turn to for industry news, trends, and updates, such as marketing journals, online courses, webinars, or networking events. Illustrate your commitment to professional development and knowledge in the ever-changing media landscape.

Walk the interviewer through your approach to creating a media plan. Start from gathering client objectives, through to market research, audience targeting, selecting media channels, and finally, presenting your proposed plan. Be detailed about each step and how it supports the client’s goals.

Provide a specific example of a challenging client situation and how you navigated it. Talk about the steps you took to understand the client's concerns, your communication strategy, and how you ultimately built a positive working relationship.

Share your insights on what constitutes a successful media strategy, such as targeting the right audience, crafting compelling messaging, choosing the right media channels, and measuring success through KPIs. Tailor your answer to reflect Allied Global Marketing’s focus on connecting audiences with experiences.

Discuss your communication and collaboration skills, emphasizing the importance of teamwork in media planning. Provide an example of how you have previously worked alongside account managers to align campaign strategies and deliver optimal results for clients.