Digital Strategy Lead

The Digital Strategy Lead at Amartha is responsible for leading strategic planning and execution of various digital financial products, such as personal loans and BNPL solutions. This role involves analyzing market trends and customer behavior to identify new product opportunities, managing cross-functional teams for timely delivery, and developing growth strategies that extend our customer base and enhance relationships.

To be considered for the Digital Strategy Lead role at Amartha, candidates should have a Bachelor’s degree in Business, Finance, Economics, or a related field, along with a minimum of five years of experience in fintech, lending, or digital banking. Strong project management and product management experience are essential, alongside analytical skills that enable data-driven decision-making.

A typical day for the Digital Strategy Lead at Amartha involves collaboration with cross-functional teams, conducting market analyses, developing growth strategies, and monitoring product performance. You’ll be at the forefront of product roadmaps, ensuring that our digital financial offerings are not only innovative but also meet market needs.

Amartha is committed to fostering a diverse and inclusive workplace for all employees, including those in the Digital Strategy Lead role. We celebrate diverse perspectives shaped by various factors such as gender, age, race, ethnicity, and life experiences, believing these differences drive innovation and growth. We actively welcome individuals from all backgrounds to apply.

As a Digital Strategy Lead at Amartha, candidates can expect significant growth opportunities, including leading the launch of innovative financial products, contributing to strategic decisions that impact the direction of our services, and gaining deep insights into the evolving fintech landscape in Indonesia.

When answering this question, focus on specific projects you've led or contributed to, detailing your role in the product development lifecycle, challenges faced, and successes achieved. Highlight how your actions aligned with strategic goals.

Discuss your methodology for market analysis, such as competitive benchmarking, customer surveys, and trend identification. Describe how you've used data to inform product strategy and ensure alignment with customer needs.

Share specific strategies you’ve successfully implemented to improve customer onboarding and engagement. Highlight the role of feedback loops, targeted marketing campaigns, or user experience enhancements.

Provide examples of how you facilitate communication and collaboration across different departments to ensure everyone is aligned on project goals. Include techniques you use to address conflicts and encourage teamwork.

Discuss key performance indicators (KPIs) you monitor, such as customer satisfaction, adoption rates, and revenue growth. Explain how you analyze these metrics to spur continuous improvement in product offerings.

Talk about a specific instance where market feedback led you to alter your product strategy. Emphasize your analytical process in evaluating the data and how the changes positively impacted product performance.

Explain your approach to staying informed about regulations and how you incorporate compliance into the product development process. Share examples of working with legal or compliance teams to ensure all products meet necessary standards.

Discuss how technology influences product design, enhances customer experience, and streamlines operations. Provide examples of tools or platforms you've utilized to achieve these goals.

Illustrate your methodology for evaluating innovative products against operational capabilities. Discuss how you've applied prioritization frameworks or models to determine the best path forward.

Reflect on specific challenges, such as tight deadlines or resource limitations, and detail your problem-solving strategies. Highlight how resilience and adaptability were key to overcoming these hurdles.