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Consumer Experience (CX) Research

The Consumer Experience (CX) Researcher will focus on identifying opportunities to improve the customer’s experience. The CX Researcher will conduct research, present findings, and make recommendations to ensure that product decisions and priorities are aligned with customer needs and wants.This role is part of a new Consumer Experience team that was established to promote human-centered design and execute digital-focused projects internally for customers (HCPs, patients) and employees. Projects will involve a mix of deep customer understanding research to inform the product/solution strategy and usability testing research to inform design development and execution.The CX Researcher will have a solid understanding of the human-centered design process and experience in scoping research projects, selecting appropriate methodologies, managing research vendors, building insight frameworks, and presenting insights to stakeholders. The CX Researcher will also be experienced at working closely with design/development teams.As the Consumer Experience team is still building out each discipline, the ideal candidate will have an agile, action-oriented attitude and not be afraid to be hands-on with research efforts, some of which will be fully executed internally.Must be partial onsite in Cambridge, MA or Morristown, NJResponsibilities:Lead the design and execution of research studies that follow research best practices and methodologiesPartner with product owners, functional leads, and stakeholders to clarify project goals and identify areas where customer research can provide greater insightPartner with the CX strategy and design team leads to develop a research roadmap/strategy and project brief that accurately estimates the scope and level of effort required for projects; integrates it within the design planning, estimation, and prioritization processSelect and manage research vendors to ensure that study participants and research findings meet CX team and stakeholder expectationsLead the creation of customer journeys, insight frameworks, and user personas which synthesize data and findings, helping the team arrive at a shared understanding of the customer needs.Develop and execute usability testing on digital solutions (apps, websites, etc.)Passionately advocate for customer needs, insights, market trends, etc. that need to be considered and incorporated into the experience and design strategyPresent research findings and recommendations in a clear and compelling manner.Identify or develop immersive and interactive methods for helping stakeholders and the CX strategy/design teams understand the needs and experiences of customers.Ensure all research study results are actionable and contribute directly towards meeting project and business goals in pragmatic approachBe an influential leader who champions and advocates for the customer (HCPs, patients, employees, etc.) on projects and across the business; not be afraid to speak up when you see the customer’s needs and preferences being ignoredEvangelize and exemplify user research best practices for the entire organizationContribute to the CX team’s vision by identifying areas of opportunity or improvementKnowledge, Skills & AbilitiesKey QualificationsBachelor’s degree or equivalent work experience in design, HCI, or related field. Master’s degree in relevant field a plus.3+ years of CX or UX research is a must, preferably in a consulting or large corporate environment3+ years of experience in the design of digital devices, software, or solutions/applicationsAdvanced knowledge of design principles, usability principles, and UX research methods (quantitative and qualitative) and the ability to guide teams to apply research findings/insights within the product development processPrevious experience implementing a human-centered design methodology in product developmentExperience applying design thinking in ambiguous situations and on a variety of digital and non-digital projectsExcellent teamwork skills, and the ability to lead, influence, motivate, and inspire cross-functional teamsExcellent verbal and written communication skills, especially as they relate to presenting and defending research and design decisions; can flex and adapt to audiences (stakeholders and partners) at all levels and sizesFamiliarity with pharma or digital health is a plus, but not requiredResearch work samples that demonstrate the best practice in user research, methodology, and insight framework generation is a must to be considered for this position.Desired traitsAgility, decisiveness, resilience, transparent communications, and openness with strong attention to detailsYou bring the ability to and a passion for leading cultural shifts in organizations, especially when it relates to digital transformation and human-centered design.You are a vibrant and engaging storyteller with strong business communication and presentation skills.You have an intellectual curiosity that inspires others around you.The target hiring compensation range for this role is $65-70/hour.Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.

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What You Should Know About Consumer Experience (CX) Research, Aquent

As a Consumer Experience (CX) Researcher at our company in Cambridge, MA, you’ll play a pivotal role in revolutionizing how customers interact with our products. Think of this as a chance to dive deep into the heart of customer satisfaction, identifying those golden opportunities to enhance their experiences. You'll be conducting comprehensive research, presenting your findings, and proposing actionable recommendations to shape our product decisions in alignment with what our customers truly want and need. With the establishment of our new Consumer Experience team, you'll be contributing to a thrilling, human-centered design journey while executing impactful digital projects for healthcare professionals, patients, and employees alike. Your knack for scoping research projects, selecting methodologies, and collaborating closely with design and development teams will be key in delivering insights that drive innovation. We're looking for someone who is agile and action-oriented, ready to get hands-on with research efforts, some of which involve executing studies internally. You’ll also play a critical role in creating customer journeys and user personas that synthesize data to help everyone in the team grasp our customer’s needs. If you have a passion for UX and CX research, along with a desire to champion the voice of the customer across the organization, then this is the perfect opportunity for you!

Frequently Asked Questions (FAQs) for Consumer Experience (CX) Research Role at Aquent
What are the main responsibilities of a Consumer Experience (CX) Researcher at this company?

The primary responsibilities of a Consumer Experience (CX) Researcher at our company include leading the design and execution of various research studies, collaborating with product owners and stakeholders to define project goals, managing research vendors, and creating insightful frameworks that highlight user needs. Additionally, the CX Researcher will advocate for customer needs and present findings to ensure that decision-making aligns with user expectations, contributing actively to the overall design and development process.

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What qualifications do I need to be considered for the Consumer Experience (CX) Researcher position?

To be considered for the Consumer Experience (CX) Researcher position at our company, candidates should have a Bachelor’s degree in design, HCI, or a related field, along with at least 3 years of CX or UX research experience. Advanced knowledge of usability principles and UX research methods is essential, as well as the ability to apply human-centered design methodologies in product development. Strong teamwork and communication skills, along with a passion for understanding customer needs, are also vital for success in this role.

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What should I expect in terms of work environment as a CX Researcher in Cambridge, MA?

As a CX Researcher in Cambridge, MA, you can expect a collaborative and innovative work environment that fosters creativity and embraces human-centered design principles. The role requires partial onsite presence, allowing you to engage directly with team members and stakeholders. You’ll be part of a dynamic team focused on executing digital-focused projects, which means you'll be involved in not just research but also hands-on design and development work that directly impacts customer experiences.

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Can you describe the type of projects a CX Researcher might work on?

A CX Researcher at our company will work on a diverse array of projects, primarily aimed at enhancing the customer experience for healthcare professionals, patients, and employees. These projects will include deep customer understanding research to inform product strategies and usability testing of digital solutions like apps and websites. The CX Researcher will also create customer journeys and user personas based on insights gathered, ensuring that the design and execution of products align with real customer needs.

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What skills are most important for a Consumer Experience (CX) Researcher?

Key skills for a Consumer Experience (CX) Researcher include a solid understanding of both qualitative and quantitative research methods, advanced knowledge of design principles, and the capability to synthesize research findings into actionable insights. Strong communication skills are essential, as you’ll be presenting findings to stakeholders and advocating for customer needs. Agility, resilience, and the ability to lead cross-functional teams toward a common goal are also highly valued in this role.

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Common Interview Questions for Consumer Experience (CX) Research
Can you explain your experience with CX or UX research methodologies?

When discussing your experience with CX or UX research methodologies, focus on describing specific projects where you applied various research techniques, such as surveys, interviews, usability testing, or ethnographic studies. Highlight how these methodologies helped you gather valuable insights, and make sure to provide examples of how you’ve used these insights to influence product development or enhance customer experiences.

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How do you manage projects that involve cross-functional teams?

In managing projects with cross-functional teams, it’s crucial to establish clear communication and collaboration from the start. Discuss your approach to setting up regular check-ins, utilizing project management tools, and ensuring alignment on project goals and timelines. Emphasize the importance of building relationships and understanding each team member’s strengths, which contributes to a more cohesive workflow and successful project outcomes.

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Describe how you would approach usability testing for a new app.

Discuss your approach to usability testing by outlining the steps you’d take, starting from defining testing goals and selecting appropriate participants. Explain how you’d create realistic user scenarios and tasks, use appropriate metrics to evaluate performance, and encourage open feedback. Emphasize the importance of analyzing results and sharing actionable insights that can guide iterations to improve the app’s overall user experience.

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What is your experience in creating personas and customer journeys?

When asked about creating personas and customer journeys, provide examples of how you've utilized user research data to develop detailed personas that guide design decisions. Talk about the process of mapping customer journeys, identifying pain points, and highlighting moments of delight. Describe how these tools have influenced projects and improved understanding of customer needs and behaviors.

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How do you advocate for customer needs within your organization?

Advocacy for customer needs involves being a strong communicator of insights derived from research. Share how you present data-driven findings in a compelling way, ensuring stakeholders understand the implications of ignoring customer preferences. Discuss any initiatives you've led to change organizational practices or promote a customer-first culture, showcasing your commitment to user-centered design.

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What techniques do you use to present research findings effectively?

To present research findings effectively, I employ storytelling techniques, using visual aids such as infographics or slides to simplify complex data. Discuss the importance of tailoring presentations to your audience, making sure to highlight key insights and actionable recommendations. Provide examples of how you’ve used feedback to improve future presentations and engage stakeholders more effectively.

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How have you utilized design thinking in your previous roles?

Discuss specific instances where you applied design thinking, emphasizing how you approached problem-solving through empathy and an iterative design process. Explain any workshops or sessions you facilitated to promote this mindset within teams, and share outcomes that illustrate the positive impact on product development and customer satisfaction.

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Can you give an example of how you've handled a challenging research project?

When addressing a challenging research project, outline the specific difficulties you faced, such as tight deadlines or resource constraints. Discuss your strategies for overcoming these challenges, drawing on adaptability, creativity, and teamwork. Share the results of the project and what you learned from the experience, emphasizing your resilience and problem-solving skills.

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What trends do you see in consumer experience research right now?

Reflecting on current trends, discuss topics like the increasing importance of data privacy, the use of AI in gathering consumer insights, and the emphasis on real-time feedback mechanisms. Share how you stay informed about these trends through continuous learning, attending industry conferences, or participating in professional communities, underscoring your enthusiasm for evolving in the CX research field.

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How do you ensure that your research is user-centered?

To ensure that my research is user-centered, I prioritize involving users throughout the research process. This includes engaging them in the design of research methods, actively seeking out their feedback, and iteratively testing solutions. Discuss your commitment to understanding diverse user perspectives, ensuring that the final outcomes truly represent their needs and enhance their experience.

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