GTM Engineer - job 1 of 2

As a GTM Engineer at Atlan, you will leverage AI to enhance our GTM engine by automating workflows and creating outstanding customer experiences. You will champion AI within the GTM team, evaluate new tools, and design optimized workflows that integrate with technology stacks across marketing, sales, and customer success. Your role will also involve fostering a culture of experimentation and driving impactful, cross-functional initiatives.

To thrive as a GTM Engineer at Atlan, you should have at least 5 years of experience in revenue operations or similar roles, demonstrating a proven track record of scaling GTM motions and delivering measurable outcomes. Familiarity with modern GTM tools, APIs, and data enrichment platforms is crucial, alongside basic scripting abilities for workflow automation. A systems-thinking approach that links business requirements to technical solutions will greatly benefit you in this role.

To stand out when applying for the GTM Engineer position at Atlan, showcase your passion for leveraging AI to drive innovative GTM strategies. Highlight your experience in automating workflows and optimizing technology stacks. Additionally, emphasizing specific examples of how you’ve driven successful projects and collaborated across teams can showcase your suitability for the role.

At Atlan, the culture is one of ownership and collaboration. As a GTM Engineer, you will have the opportunity to take on impactful projects from day one and work with enthusiastic, innovative minds in the industry. The company fosters a community of learning and growth, reflected in its commitment to diversity and creating spaces where all employees can thrive.

At Atlan, your growth potential has no boundaries. As a GTM Engineer, you will receive support to take initiative, learn, and develop your skills. You'll have access to valuable learning opportunities such as conferences, mentorship, and involvement in open-source projects, all geared toward empowering you to reach your career aspirations.

When automating workflows in a GTM strategy, I begin by identifying repetitive tasks that consume time but do not require human decision-making. I evaluate available tools and platforms that can facilitate this automation, ensuring they align with our goals. Testing the automations for efficiency and effectiveness is crucial to ensure they enhance our GTM efforts without compromising the customer experience.

In my previous role, I implemented an AI-driven analytics platform that provided insights into customer behavior and preferences. This data informed our marketing campaigns, allowing us to tailor messaging and increase engagement significantly. The integration of AI not only streamlined our operations but also resulted in quantifiable growth in our conversion rates.

I assess new AI tools by first clearly defining the desired outcomes we hope to achieve with the tool. This involves researching the tool's capabilities, user reviews, and any case studies of successful implementations. I also consider compatibility with our existing technology stack and run pilot tests to evaluate its performance before a full-scale rollout.

To promote data-driven decision making within the GTM team, I would establish regular review meetings to analyze performance metrics and outcomes from recent campaigns. Incorporating visual dashboards that highlight key metrics allows the team to see real-time results and understand the impact of their efforts. Fostering a culture of accountability and flexibility encourages team members to adapt strategies based on data insights constantly.

In a fast-paced GTM environment, prioritizing tasks comes down to impact and urgency. I evaluate tasks based on their potential to drive revenue and meet immediate goals, while also considering long-term strategic objectives. Using project management tools to organize tasks and maintain clear communication with cross-functional teams helps ensure everyone is aligned and focused on what matters most.

In a previous role, the team was heavily reliant on traditional email marketing strategies. I proposed a shift towards a data-driven approach that utilized customer segmentation and personalized content based on behavior analysis. This idea faced initial resistance, but after running a pilot that showed significant improvement in open and click rates, it became part of our standard strategy.

Key metrics for measuring GTM success include customer acquisition cost (CAC), lifetime value (LTV), conversion rates, and market penetration rates. Each of these metrics provides valuable insights into the effectiveness of GTM initiatives and helps to refine strategies over time.

Ensuring cross-functional collaboration involves clear, open communication and fostering relationships with other teams. Regularly scheduled meetings with representatives from other departments, sharing project updates, and soliciting feedback create an inclusive atmosphere. Tools that facilitate project management and shared goals also reinforce collaboration across teams.

Integrating new technologies often comes with challenges such as resistance to change and compatibility issues with legacy systems. In past experiences, I have overcome these hurdles by ensuring thorough training for team members and by forming pilot test groups to address concerns early on. Gradual integration with ongoing support has often led to a smoother transition.

I keep up with the latest trends and technologies in GTM through a combination of networking with industry professionals, subscribing to relevant publications, and participating in webinars and conferences. Additionally, I follow thought leaders on social media platforms and engage with communities online to exchange insights and learnings.