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Sales Director

Overview The Sales Director is a high-level position responsible for the sustainable generation of quality projects. The Sales Director will build ASG's business development structure and create a sales pipeline that will drive YoY growth. Establishing relationships with both existing and prospective customers is essential for the success of this role. This role will work closely with the President, Operations Director, & Project Management team. This role will report to the President, and will have a lasting impact on the overall success of ASG. The Company ASG strives to be the trusted partner to our customers, to adopt proven technologies and to enhance the lives of our team members. Our team members are passionate about smart building technologies, with the goal of promoting healthy & environmentally friendly buildings through the provision of complete and reliable building management systems. We install such control systems on new construction and retrofit projects, including large commercial research and development office campuses, data centers, bioscience, semiconductor clean rooms, and government laboratory campuses. ASG has a reputation for exceeding customer expectations and consistent execution. Our team members continue this tradition through their passion, integrity and desire to improve. ASG Sales Model ASG is building a project management team that is capable of estimating and running construction projects of any size. This team currently operates as a seller-doer model, with emphasis on execution rather than sales. The role of the Sales Director is to operate as outside sales, building relationships and maintaining close contact with current and potential customers. This includes territorial market analysis and sales strategy. The Sales Director may bring on dedicated Sales Engineers/Associates as required in order to meet organizational sales goals. Development of proposals demands close cooperation with mechanical contractor project managers and project executives and requires a high degree of technical capability and controls project experience. Job Responsibilities
  • Spearheads BAS business development initiatives to support ASG's Sales Model and company's overall strategy, while staying aligned with ASG's Mission, Vision, & Values.
  • Develop and maintain a positive working relationship with ASG employees and leadership.
  • Foster and maintain long-term relationships with existing ASG customers, aiming for a 95% retention rate, to establish yourself as the trusted advisor for BAS control solutions.
  • Expand ASG's customer base and market share by 10% within the first year through development and management of strategic partnerships.
  • Grow the revenue generated by ASG's Service Group by 20 % within the first year.
  • Achieve bookings and gross margin goals.
  • Leverage industry expertise to develop estimates and proposals that incorporate optimal building technology solutions, addressing both the financial and technical requirements of the customer.
  • Collaborate closely with internal departments to effectively communicate customer needs.
  • Actively participates in sales meetings, workshops, and seminars to consistently enhance professional knowledge.
  • Maintain complete and accurate sales and sales activity logs in Salesforce.
  • Compile precise and comprehensive sales activity and forecast reports.
  • Positively influences ASG's culture, and provide leadership, coaching, and mentoring to the organization as a whole.
  • Assist with other Sales related tasks as needed.
  • Education & Experience Requirements This position requires: 5+ years of direct sales experience 2+ years of construction industry experience HVAC Controls industry experience is a huge plus Technical Requirements
    • Experience in commercial HVAC sales, with a proven track record of meeting or exceeding sales targets.
    • Deep understanding of commercial HVAC systems, products, and services.
    • Ability to analyze market trends, identify opportunities, and develop strategic sales plans
    • Good computer skills and proficiency in Salesforce CRM software and Microsoft Office suite
    General Requirements
    • Hunger Strong leadership skills with the ability to motivate and inspire a sales team.
    • Excellent communication and interpersonal skills, with the ability to build rapport and negotiate effectively with clients.
    • A constant hunger to win, and desire to help your team succeed
    • Good organizational, multitasking and time management skills
    • Self-motivated, with an attitude that enables yourself and others to perform, and a willingness to learn
    • Must have a valid California Driver's License and a clean record
    • Ability to climb ladders and get on roofs as required
    Benefits:
    • Competitive salary based on experience and qualifications.
    • Sales incentive plan based on project GM%.
    • Comprehensive benefits package, including health insurance, dental insurance, and 401(k) with match.
    • Employer paid Basic Life, Short-Term & Long-Term Disability Insurance.
    • Optional voluntary insurance plans.
    • Opportunities for professional development and advancement.
    • Company-provided tools, equipment, and resources.

Average salary estimate

$125000 / YEARLY (est.)
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$100000K
$150000K

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What You Should Know About Sales Director, Automated Solutions Group

Join ASG as a Sales Director and take charge of driving sustainable growth and fostering lasting relationships with our valued clients in Santa Clara County, CA! This high-level role is crucial in building our business development structure and creating a robust sales pipeline that ensures year-over-year growth. In collaboration with our President, Operations Director, and Project Management team, you will lead initiatives that not only aim to expand our customer base and elevate our market share by 10% within the first year but also position you as a trusted advisor in Building Automation Systems (BAS). If you're passionate about smart building technologies and want to make an impact on the environment through energy-efficient solutions, ASG provides a dynamic platform for you to thrive. As Sales Director, you'll leverage your sales expertise and HVAC industry knowledge to develop effective proposals while ensuring clear communication with our internal teams. Your role won't just be about driving sales; it's about mentoring and influencing our company culture positively. Join us if you're ready to embark on a fulfilling journey that ensures a high retention rate among our customers, generates significant revenue growth, and promotes healthier building management practices. You’ll also enjoy competitive benefits, an incentive plan aligned with your contributions, and opportunities for professional advancement with ASG's continued success!

Frequently Asked Questions (FAQs) for Sales Director Role at Automated Solutions Group
What are the key responsibilities of the Sales Director at ASG?

The Sales Director at ASG plays a pivotal role in spearheading business development initiatives, building and maintaining customer relationships, and expanding market share by 10% in the first year. With a focus on creating accurate sales proposals and collaboration across departments, you'll ensure ASG's commitment to delivering reliable building management systems is met at every level.

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What qualifications are required for the Sales Director position at ASG?

To be a successful Sales Director at ASG, candidates should possess over 5 years of direct sales experience, ideally in the construction industry, with a strong background in commercial HVAC sales. Technical proficiency in recognizing and proposing optimal building technology solutions is essential, as well as being familiar with tools like Salesforce and Microsoft Office.

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What personal qualities are ASG looking for in a Sales Director?

ASG seeks an ambitious Sales Director who exhibits strong leadership skills, a hunger for success, and an ability to motivate and inspire a sales team. Excellent communication, organizational, and multitasking abilities are essential, along with self-motivation and a collaborative spirit to ensure the overall success of the sales division.

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How does the Sales Director at ASG contribute to team culture and employee development?

As a Sales Director at ASG, you will play a fundamental role in positively influencing the company culture by providing leadership, coaching, and mentoring. Your emphasis on teamwork and encouragement will help foster an engaging environment where employees can thrive and grow in their roles.

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What benefits do Sales Directors at ASG receive?

Sales Directors at ASG enjoy a competitive salary based on experience, an incentive plan linked to project gross margins, and a comprehensive benefits package including health, dental, and life insurance. Additionally, opportunities for professional development, advancement, and access to company-provided resources are integral aspects of this position.

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Common Interview Questions for Sales Director
Can you describe your experience with commercial HVAC systems?

In preparing for this question, focus on detailing your background in the HVAC industry, emphasizing specific projects you've managed or contributed to, showcasing your technical knowledge, and how it correlates to ASG's mission in providing superior building management systems.

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What strategies would you employ to expand ASG's customer base?

Discuss specific strategies that have worked for you in the past, like targeted marketing initiatives, building strategic partnerships, and leveraging data for market analysis. Tailor your response to align with ASG's goals of establishing and nurturing long-term relationships with clients.

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How do you manage relationships with existing clients?

Emphasize your approach to maintaining strong relationships through regular communication, attentiveness to their needs, and providing ongoing support and solutions. Highlight how building trust can contribute to ASG’s goal of achieving a 95% retention rate.

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What do you believe are the most important metrics for a Sales Director?

Focus on metrics such as sales growth, customer retention rates, and the accuracy of sales forecasts. Explain how these metrics relate to ASG's overall success and how monitoring them can drive improvement and informed decision-making.

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How do you handle setbacks or failures in achieving sales goals?

Be honest about your philosophy regarding setbacks. Discuss how you analyze failures, learn from them, and adjust your strategies while maintaining team morale. Relate your experience back to ASG’s values of integrity and continuous improvement.

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What role does teamwork play in your sales strategy?

Talk about the importance of collaboration within a sales team as well as cross-departmental teamwork at ASG. Describe how effective communication and leveraging diverse perspectives can lead to more successful outcomes.

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How do you stay updated with industry trends?

Mention your methods for keeping current, such as attending workshops, trade shows, or webinars, and networking with other industry professionals. Relate this back to how staying informed enables better decision-making for ASG.

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What tools do you find essential for managing sales activities?

Discuss your familiarity with tools such as Salesforce and any other CRM systems you’ve used to manage leads and track sales activities. Emphasize how utilizing these tools can enhance efficiency and data management at ASG.

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Why do you want to work at ASG?

Share your motivation to join ASG, emphasizing alignment with their mission to promote environmentally friendly building practices and your admiration for their market reputation. Make it personal by linking your values to ASG's company culture.

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Can you give an example of a successful sales project you led?

Prepare to discuss a specific project, detailing your role in the sales process, the strategies you employed, the challenges you overcame, and your impact on the bottom line. Relate this success back to the goals ASG aims to achieve.

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DATE POSTED
April 13, 2025

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