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Social Media Coordinator

Job Description

We are seeking a dynamic and detail-oriented Social Media Coordinator to join our vibrant Social Media and Brand team. This role is crucial in maintaining our brand's online presence, engaging with our community, and supporting various social media initiatives. If you are passionate about social media, have a keen eye for detail, and thrive in a fast-paced environment, we want to hear from you!

This full-time position reports to the Senior Brand Marketing Manager and is expected to work in a hybrid model, which currently includes Monday, Tuesday and Wednesday in-office.

What you’ll do:

  • Content Management
    • Schedule and manage posts across multiple social media platforms
    • Develop and maintain SOPs for asset and document management
    • Stay up to date with social media trends, emerging platforms, and competitor activities.
    • Assist with internal collaboration requests
  • Platform Specific Tasks
    • Manage and grow our Pinterest presence
    • Handle manual social posting and product tagging on TikTok, Instagram, and Facebook
    • Oversee story reposting and engagement across platforms
  • Community Engagement
    • Monitor and respond to social media engagement
    • Collect and manage user-generated content (UGC), including obtaining proper permissions
    • Weekly reporting on community engagement results
    • Assist with influencer communications and time management
  • Administrative Tasks
    • Assist in processing partner orders
    • Assist in managing social and creative product orders
    • Support team with various administrative duties as needed

What you bring to the table:

  • Bachelor's degree in Marketing, Communications, or related field
  • 1+ years of experience in social media management
  • Proficiency in design and video editing tools such as Canva and CapCut.
  • Proficiency in social media platforms including Instagram, Facebook, TikTok, and Pinterest
  • Strong organizational skills and attention to detail
  • Excellent written and verbal communication skills
  • Ability to multitask and prioritize in a fast-paced environment
  • Experience with social media management tools

About Us: Balsam Brands is a global, omnichannel retailer with roots in holiday and home décor. We strive for excellence in everything we do and present a unique opportunity for those seeking to have a meaningful impact in a people-first company that values relationship building, authenticity, and doing the right thing. We have steadily growing teams in Boise, the Bay Area, Dublin, the Philippines, Canada, and Mexico.  

The company's mission is to create joy together. We empower our team and partners to love what they do, provide products and experiences that inspire meaningful moments with family and friends, and give back to our families and communities in impactful ways. When you join Balsam Brands, you'll find a culture of caring people doing challenging work and building a welcoming workplace.

At Balsam Brands, we strive to offer a competitive compensation and benefits package. For permanent, full-time team members, our current package includes:

  • Competitive compensation, including a cash-based incentive plan; salary is reviewed yearly and may be adjusted as part of the normal compensation review process
  • Comprehensive Medical, Dental, and Vision coverage, with 100% of monthly premiums covered for team members, and 85%+ employer-paid premiums for other coverage tiers that include dependents
  • Up to $2,000 annual funding toward HSA accounts
  • Medical, transit, dependent care FSA
  • Infertility coverage offered on all medical plans
  • Generous parental leave program and flexible return options
  • Company-paid life and AD&D insurance
  • Company-paid short and long-term disability insurance
  • 401(k) with dollar-for-dollar company match up to $4,000 per calendar year
  • Employee Assistance Program (EAP) and other mental health and wellness perks
  • Paid holidays, annual shutdown week, PTO, and volunteer time-off (VTO) packages
  • Paid 5-week sabbatical leave after 10 years of employment
  • Annual continuous learning benefit up to $1,000 per person, per fiscal year
  • Up to $300 flexible reimbursement to support setup of new team member's work-from-home environment
  • Generous team member merchandise discount
  • Valuable extras: identity theft protection, subsidized parking, monthly wellness, pet insurance, accident & critical illness insurance

The base pay range for this position is: $55,000 to $69,000. Where an individual falls within that range will vary based on several factors including geographic location and may vary depending on candidate qualifications and experience, applicable skills, and other job-related factors. We benchmark our pay ranges against current external data sources and regularly review compensation for our team members. Balsam Brands is committed to providing our team members with an internally fair, externally competitive, and fiscally prudent total compensation package administered in a simple and consistent manner.

At Balsam Brands, we strive to build a diverse, equitable, and inclusive team to fulfill our purpose to create joy together. Balsam Brands is proud to be an equal opportunity employer. We encourage people from all backgrounds, ages, abilities, and experiences to apply. We do not discriminate on the basis of race, ethnicity, religion, national origin, citizenship, marital or family status, disability, sexual orientation, gender identity or expression, pregnancy or caregiver status, veteran status, or any other legally protected status. We will ensure that individuals with disabilities are provided reasonable accommodations to participate in the job application and interview process, to perform essential job functions, and to receive other benefits and privileges of employment.

#LI-Hybrid

Additional Information

All your information will be kept confidential according to EEO guidelines.

Average salary estimate

$62000 / YEARLY (est.)
min
max
$55000K
$69000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Social Media Coordinator, Balsam Brands

Are you passionate about the world of social media and eager to put your skills to work? If so, Balsam Brands has an exciting opportunity for you! We are on the lookout for a talented Social Media Coordinator to join our vibrant Social Media and Brand team in beautiful Boise, ID. In this role, you'll be at the heart of our digital presence, engaging with our community and helping to craft compelling content that resonates with our audience. You'll take charge of scheduling and managing posts across multiple platforms, all while keeping an eye on social media trends and competitor activities to ensure we stay ahead of the game. Your keen attention to detail will come into play as you manage our growing Pinterest profile and engage with our community across TikTok, Instagram, and Facebook. You'll also collect user-generated content, respond to community engagement, and assist with influencer communications. To thrive in this position, you should possess a Bachelor’s degree in Marketing or a related field, have at least a year of social media management experience, and be proficient in design tools like Canva and CapCut. If you’re a detail-oriented multitasker who thrives in fast-paced environments, we want to hear from you! Join us at Balsam Brands, where we create joyful experiences and foster a culture of caring and collaboration.

Frequently Asked Questions (FAQs) for Social Media Coordinator Role at Balsam Brands
What responsibilities does the Social Media Coordinator at Balsam Brands have?

The Social Media Coordinator at Balsam Brands is responsible for scheduling and managing posts across various social media platforms, developing SOPs for document management, and engaging with the community through comments and direct messaging. They also monitor trends, grow the company's Pinterest presence, and report on community engagement metrics, all while supporting influencer relations.

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What qualifications are required for the Social Media Coordinator position at Balsam Brands?

To qualify for the Social Media Coordinator role at Balsam Brands, candidates need a Bachelor’s degree in Marketing, Communications, or a related field, coupled with at least 1 year of experience in social media management. Proficiency in design and video editing tools, along with strong organizational skills and effective communication abilities, are also essential.

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What does a typical day look like for a Social Media Coordinator at Balsam Brands?

A typical day for a Social Media Coordinator at Balsam Brands involves creating and scheduling social media content, engaging with followers, managing our Pinterest account, and keeping up with emerging social media platforms and trends. They also collaborate with internal teams and assist with administrative tasks as needed.

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What social media platforms will the Social Media Coordinator at Balsam Brands focus on?

The Social Media Coordinator at Balsam Brands will primarily focus on managing and driving engagement on Instagram, Facebook, TikTok, and Pinterest, ensuring that the brand is effectively represented across these platforms while fostering community connections.

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What type of work environment can a Social Media Coordinator expect at Balsam Brands?

The Social Media Coordinator role at Balsam Brands features a hybrid work environment, typically consisting of in-office days on Monday, Tuesday, and Wednesday, allowing for flexibility while engaging with a collaborative and vibrant team in Boise, ID.

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Common Interview Questions for Social Media Coordinator
Can you describe your experience with managing social media accounts?

In answering this question, highlight specific platforms you've managed, types of content you've created, and any metrics you utilized to measure success. Be sure to tie your experience back to how it aligns with the Social Media Coordinator role at Balsam Brands.

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How do you stay updated on social media trends?

Discuss your methods for tracking social media trends, such as following influencers, subscribing to relevant blogs, and using analytics tools to see what’s performing well. This shows that you're proactive in keeping the brand competitive.

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What strategies do you use to increase engagement on social media posts?

Share specific strategies that have worked for you in the past, like running contests, engaging with followers through polls or questions, and utilizing user-generated content. Highlight how these strategies could be beneficial in the role at Balsam Brands.

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Have you ever handled any negative feedback on social media? How did you manage it?

Provide a specific example of a time you received negative feedback and discuss your approach to resolving the situation. Emphasizing effective communication and empathy will showcase your ability to handle challenging interactions.

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What successes have you achieved in your previous social media roles?

Share measurable successes, such as increased follower counts or engagement rates, and explain the steps you took to achieve those results. Align these successes with the Social Media Coordinator position at Balsam Brands to reinforce your fit.

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What tools do you use for content creation and management?

List specific tools you’re familiar with, like Canva, CapCut, or social media management platforms. Explain how these tools helped you streamline your processes and enhance your content quality.

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How would you approach growing Balsam Brands' Pinterest presence?

Discuss your understanding of Pinterest's unique audience and how you would create tailored content that appeals to them. Highlight strategies like using eye-catching visuals, regular posting, and collaboration with influencers.

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Can you give an example of how you’ve collaborated with other teams for a campaign?

Share a specific project where you worked closely with different departments, such as marketing or sales, to drive a campaign. Discuss the importance of communication and teamwork in delivering an impactful outcome.

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How do you measure the success of your social media campaigns?

Explain the metrics and KPIs you analyze, such as engagement rates, reach, or conversions. Emphasize the importance of data in shaping future strategies and decisions.

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Why do you want to work for Balsam Brands as a Social Media Coordinator?

Express your admiration for Balsam Brands' mission and values, emphasizing how your passion for creating community-driven content aligns with their commitment to creating joy and meaningful experiences. Show enthusiasm for contributing to a people-first company.

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Balsam Brands is a multi-brand eCommerce retailer with roots in holiday and home décor. We strive for excellence in everything we do and present a unique opportunity to those who are seeking to have a meaningful impact in a fast-paced, high-energy...

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Full-time, hybrid
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March 27, 2025

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