Senior Social Media & Content Manager

As a Senior Social Media & Content Manager at ProCook, you'll be responsible for developing and executing social media strategies across major platforms, leading a creative team, and driving brand awareness. Your role will also involve managing influencer partnerships and creating high-performing content aimed at engaging our audience effectively.

To excel as a Senior Social Media & Content Manager at ProCook, candidates should have at least 5 years of experience in social media marketing or content strategy. Strong leadership skills, a proven track record in influencer collaboration, and the ability to create engaging content are essential qualifications for this role.

The Senior Social Media & Content Manager at ProCook plays a crucial role in shaping our marketing strategy through the development of compelling digital content, managing social media team initiatives, and executing strategies that not only engage culinary enthusiasts but also drive sales and brand loyalty across our platform.

Success in the Senior Social Media & Content Manager position at ProCook requires advanced analytical capabilities to inform content strategies, proficiency in social media tools, and exceptional storytelling skills that resonate with audiences while meeting marketing objectives. Leadership experience in managing creative teams is also vital.

ProCook offers a friendly and inclusive company culture where innovation and creativity thrive. As a Senior Social Media & Content Manager, you can expect to work within a close-knit team committed to sustainability, with opportunities to make a positive impact and enjoy a work-life balance through hybrid working arrangements.

When answering this question, highlight specific strategies you've created and implemented in the past, focusing on measurable outcomes. Discuss the various platforms used and how you adapted your approaches based on audience engagement and analytics.

Explain the key performance indicators (KPIs) you use to measure campaign success, such as engagement rates, reach, conversions, and ROI. Provide examples of how you've utilized analytics to optimize campaigns in the past.

Describe your strategy in selecting and managing influencer collaborations, including how you assess their alignment with brand values, negotiate agreements, and measure the effectiveness of partnerships in driving engagement and sales.

Mention your methods for staying informed, such as following industry leaders, attending webinars, subscribing to relevant newsletters, and participating in professional networks. Highlight how this knowledge has influenced your previous work.

Share a specific incident where you received negative feedback and detail how you responded professionally and constructively, focusing on how maintaining a positive brand image is essential while addressing customer concerns effectively.

Discuss the tools you're familiar with, such as Hootsuite, Buffer, or Sprout Social, and explain why you've chosen these tools based on their features, analytics capabilities, and user-friendliness in streamlining social media management.

Explain how you align both paid and organic strategies for cohesive brand messaging. Describe any past experiences where you effectively combined these approaches to maximize reach and engagement.

Highlight specific content formats that have proven effective in your experience, such as video, stories, or user-generated content, and explain how you determine what works best for different platforms and audience segments.

Elaborate on your budgeting process, detailing how you allocate funds based on past performance, audience reach, and overall marketing goals. Use examples from past campaigns to illustrate your effectiveness in budget management.

Discuss your approach to storytelling, emphasizing the importance of understanding the audience and how you craft narratives that resonate. Provide examples of effective brand stories you have created and their impact on audience engagement.