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Account Executive

About Baton

Baton is a marketplace for buying and selling businesses. We guide small business owners through the complex challenge of selling their business. Sellers appreciate how our platform helps them seamlessly go from listing to closing with support from our team whenever they need. Buyers know us for our quality of listings, our innovative features, and our speed to close.
Our ideal candidates are those who are diligent, customer-focused, accountable, and have a bias for action. An ideal teammate is someone who raises the bar for the whole team. They thrive in a high-trust and collaborative environment. They provide timely constructive feedback to others and ask thoughtful questions. They value data during the decision process, but always listen to their customers and teammates.

We aim to build and maintain a team that reflects the diversity of the people who use our products. To that end, our hiring process takes into account the whole person—their experiences, skills, and perspectives.

Baton is backed by Obvious Ventures, Giant Ventures, Bloomberg Beta, Divergent Capital, WndrCo, Trust Fund, and a syndicate of world-class investors.

About You

You’re a results-driven salesperson who thrives on building relationships and guiding business owners through complex, high-stakes decisions. You take full ownership of the sales cycle—from the first conversation to a signed engagement—ensuring every owner understands their valuation and the sale process. Your consultative approach allows you to educate, build trust, and convert potential sellers into engaged clients.

This is a high-impact role where you’ll directly influence business owners' futures while achieving strong financial rewards. Based in New York City, you'll collaborate with our team in the office four days per week. If you’re ready to take your sales career to the next level, we’d love to hear from you!

Responsibilities

  • Lead high-impact discovery calls with business owners, assessing their goals and positioning Baton as the premier solution for their sale.

  • Deliver compelling valuation presentations, articulating market insights and guiding owners through Baton’s proven sales process.

  • Navigate complex objections with strategic thinking, influencing owners to make informed, confident decisions.

  • Negotiate and close sales agreements for Baton’s Pro and Lite contracts, driving revenue growth and expanding market presence.

  • Manage a high-value sales pipeline with precision, consistently exceeding monthly and quarterly targets.

  • Partner with BDRs and marketing leadership to refine conversion strategies, ensuring a seamless transition from interest to engagement.

Qualifications

  • 4+ years of sales experience, preferably in B2B, SaaS, financial services, or M&A.

  • Strong ability to educate and consult with business owners.

  • Track record of exceeding quotas in a fast-paced environment.

  • Experience in a high-volume sales role with short to medium sales cycles.

  • Excellent communication, negotiation, and closing skills.

  • Familiarity with CRM tools (HubSpot, Salesforce, or similar).

Compensation & Benefits

  • Competitive base salary + commission

  • Employer contribution for all healthcare options

  • 401k plan / short-term disability

  • Four weeks of paid time off, generous sick leave, and six weeks of flexible Work From Anywhere days

  • On-demand mental health support from Spill

  • In-person team off-sites multiple times a year

  • Laptop of your choice

  • Parental leave program

  • The opportunity to make a meaningful impact on the lives of small business owners and their communities

  • Career growth opportunities into Senior AE and Sales Leadership.

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Average salary estimate

$95000 / YEARLY (est.)
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$70000K
$120000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Account Executive, Baton

At Baton, we're on the hunt for a dynamic Account Executive to join our New York City team! As a crucial figure in our sales operation, you'll be the guiding force for small business owners navigating the intricate process of selling their businesses. Your day-to-day will involve leading impactful discovery calls, where you'll assess owners' unique goals and introduce them to Baton’s exceptional solutions. With a strong consultative approach, you’ll present compelling valuations and help owners understand every step of the sales journey, building trust along the way. Your knack for strategic thinking will come into play as you influence decisions and negotiate sales agreements for our Pro and Lite contracts. We're looking for someone who thrives in a fast-paced setting, where exceeding monthly targets is just part of the game. Collaborating closely with our Business Development Representatives and marketing team, you'll refine strategies that ease the transition from interest to full engagement. What’s more, you'll have the unique chance to influence the futures of business owners, all while enjoying competitive compensation, generous benefits, and a chance for career growth within our innovative company. If you're ready to elevate your sales career surrounded by a supportive team, we'd love to hear from you!

Frequently Asked Questions (FAQs) for Account Executive Role at Baton
What are the primary responsibilities of an Account Executive at Baton?

As an Account Executive at Baton, your key responsibilities will include leading discovery calls with business owners, presenting detailed valuation information, and guiding clients through the sales process. You'll need to effectively manage a high-value sales pipeline and coordinate with marketing to optimize conversion strategies. Ultimately, your role is about building relationships and ensuring owners feel confident and informed throughout their journey.

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What qualifications are required for the Account Executive position at Baton?

To be considered for the Account Executive position at Baton, you should possess at least 4 years of sales experience, particularly in B2B, SaaS, financial services, or M&A sectors. We seek candidates with a proven track record of exceeding sales quotas and strong communication, negotiation, and closing skills. Familiarity with CRM tools like HubSpot or Salesforce is also essential.

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What is the work environment like for an Account Executive at Baton?

At Baton, you’ll be part of a collaborative and high-trust work environment in New York City, where you'll work alongside a dedicated team four days a week in the office. Our culture encourages constructive feedback and values diverse experiences, ensuring everyone feels included and supported as they contribute to our mission.

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What opportunities for career growth exist for Account Executives at Baton?

As an Account Executive at Baton, you will have the opportunity to advance your career into Senior Account Executive and Sales Leadership roles. We prioritize internal development and offer pathways for growth that align with your skills and ambitions, helping you to further expand your career in sales.

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What compensation and benefits can I expect as an Account Executive at Baton?

Baton offers a competitive compensation package that includes a base salary plus commission, comprehensive healthcare options with employer contributions, a 401k plan, generous paid time off, and flexible Work From Anywhere days. We also provide on-demand mental health support and opportunities for in-person team events, creating a holistic benefits package that supports your well-being and work-life balance.

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Common Interview Questions for Account Executive
Can you describe your sales process for an account?

In describing your sales process, it's essential to emphasize your consultative approach. Detail how you evaluate a client’s needs, personalize your pitch, address objections, and finally, guide them to a closing. Use specific examples from past experiences to showcase your ability to adapt and succeed in varied situations.

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What strategies do you use to build relationships with clients?

Building relationships often requires active listening, genuine engagement, and follow-through. Highlight your methods for maintaining communication, providing value through insights or support, and demonstrating empathy to understand clients' unique situations and needs.

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How do you handle objections during the sales process?

Address objections by showcasing your ability to listen carefully and respond thoughtfully. Share past experiences where you turned hesitant clients into engaged ones by providing evidence, addressing their concerns directly, and reframing the conversation positively.

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What metrics do you track to measure your sales performance?

Emphasize your focus on key performance indicators such as sales conversion rates, customer acquisition costs, and average deal size. Discuss how you utilize these metrics to evaluate your strategy and make data-driven decisions to improve your performance.

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Why do you want to work at Baton as an Account Executive?

Express your enthusiasm for Baton’s mission of supporting small business owners and the opportunity to make a meaningful impact. Highlight how the company's values align with your personal values and your excitement about being part of a collaborative and innovative sales team.

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Describe a time you exceeded your sales targets.

Identify a specific example where your determination and strategies led to exceeding your sales targets. Discuss the challenges you faced, the innovative solutions you implemented, and the results achieved, ensuring that it's relevant to the Baton context.

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How would you educate a client about the sales process?

Talk about using clear, jargon-free language to simplify complex concepts. Share examples where you effectively walked clients through processes step-by-step, ensuring they feel informed and comfortable with each aspect, forming a solid foundation of trust.

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What role do CRM tools play in your sales process?

Discuss how CRM tools are critical for managing client relationships, tracking interactions, and forecasting sales. Provide examples of how you've leveraged CRM systems to enhance efficiency and communication, ultimately leading to better sales outcomes.

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How do you prioritize your sales pipeline?

Explain your approach to prioritizing the sales pipeline based on factors such as deal size, stage in the sales process, and estimated closing probability. Detail how this strategic prioritization enables you to focus on high-impact opportunities while ensuring timely follow-ups.

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What makes a great Account Executive?

A great Account Executive should possess excellent communication and interpersonal skills, resilience, and a customer-centric mindset. Stress the importance of being adaptable and continuously learning from both successes and setbacks, aimed at building sustainable, long-term relationships with clients.

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DATE POSTED
February 21, 2025

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