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Senior Product Manager, US PKU Marketing

Who We Are

BioMarin is a global biotechnology company that relentlessly pursues bold science to translate genetic discoveries into new medicines that advance the future of human health.

Since our founding in 1997, we have applied our scientific expertise in understanding the underlying causes of genetic conditions to create transformative medicines, using a number of treatment modalities.

Using our unparalleled expertise in genetics and molecular biology, we develop medicines for patients with significant unmet medical need. We enlist the best of the best – people with the right technical expertise and a relentless drive to solve real problems – and create an environment that empowers our teams to pursue bold, innovative science. With this distinctive approach to drug discovery, we’ve produced a diverse pipeline of commercial, clinical and preclinical candidates that have well-understood biology and provide an opportunity to be first-to-market or offer a substantial benefit over existing therapeutic options.

About Commercial

Our Commercial organization leads our global sales and marketing strategies around the world. Our integrated team continues to solidify BioMarin’s commercial presence in the United States and Europe and is rapidly growing in other regions, such as Latin America, the Middle East and Asia-Pacific.

Job Description

The Senior Product Manager, PKU Marketing will be responsible for leading Key Customer Programming for the US PKU Marketing team. 

The SPM will be a key contributor on the PKU Marketing team responsible for supporting initiatives for both HCPs and patients. They will lead speaker bureau, conferences and KOL engagement, as well as support the HCP and Patient marketing leads in developing marketing materials. They will be responsible for management of key agency partnerships. The SPM will partner closely across marketing functions, as well as be the key brand liaison to Marketing Operations.  They will work closely with various cross functional stakeholders (Legal, Medical Affairs, Regulatory, Digital Operations, the Field) and external vendors to implement strategy and tactics aligned to established business goals and objectives. 
 

Essential Duties And Job Functions
 
  • Lead the development of the HCP and Patient speaker bureau content for PKU marketing, including branded and unbranded materials 
  • Lead speaker bureau training and communications 
  • Manages all operations and logistics of speaker bureau, in partnership with medical education agency and internal partners, including budget and contracting 
  • Works cross functionally to ensure scientifically accurate and compelling presentations 
  • Leads planning and execution of all HCP and Patient Congress activities 
  • Plays a key support role in advisory boards, including content development and insight generation 
  • Collaborates closely with HCP and Patient leads to ensure broad communication of advisor insights and alignment on marketing direction and coordinated efforts for the success of the brands 
  • Leads the development of key derivative marketing materials across channels, and partners with Marketing Operations to ensure all materials remain in compliance 
  • Contributes to strategic documents and leads the development of the tactical plan related to opinion leader programming 
  • Ensures compliance with all relevant laws, regulations and policies 
Background 
  • High performer with the ability to expertly execute through collaboration across a diverse group of internal and external stakeholders from a variety of disciplines, levels and cultures.  
  • Proactive strategic thinker with an innovative mindset and track record of making recommendations, while incorporating a diverse set of stakeholder input and feedback 
  • Solutions-oriented mindset with strong problem solving skills  
  • Self-starter with entrepreneurial thinking and confident in working within a fast paced and dynamic environment 
  • Adept at forming and maintaining a collaborative work environment within cross functional teams 
  • Track record of successful pharma/ biotech marketing and/or medical affairs in rare disease categories 
  • Demonstrated understanding of the pharmaceutical regulatory requirements and impact on developing marketing materials 
  • Exceptionally strong interpersonal, verbal communication (listens carefully to others points-of-view, adapts style and content based on audience), and writing skills, including the ability to simplify complex scientific topics through storytelling 
  • Proven project management skills including timeline and budget management, planning, prioritization, objective setting, meeting management, plan execution and performance management 
  • Helps analyze moderately complex problems and situations, provides logical recommendations and leads any required action planning 
  • Proven ability to work well as part of a team 
  • Ability to travel up to 30%, domestically to conferences, advisory boards, team meetings and agency meetings 
Basic Qualifications:

Bachelor’s degree and 6+ years’ experience

Preferred Qualifications:
 
  • Rare disease experience strongly preferred 
  • Bachelor’s degree required, advanced degree in marketing, science or related fields preferred 
  • Proven track record of marketing fundamentals, including advisory boards, brand plan development and execution, strategy and sales and commercial programs preferred


Note: This description is not intended to be all-inclusive, or a limitation of the duties of the position. It is intended to describe the general nature of the job that may include other duties as assumed or assigned.

Equal Opportunity Employer/Veterans/Disabled

An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

Average salary estimate

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$160000K

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What You Should Know About Senior Product Manager, US PKU Marketing, BioMarin Pharmaceutical Inc.

At BioMarin, we are on an exciting journey to transform genetic discoveries into groundbreaking medicines, and we're searching for a passionate Senior Product Manager for our US PKU Marketing team based in San Rafael, California. As a key player in our dynamic commercial organization, you'll lead initiatives that bring our innovative therapies to healthcare providers and patients dealing with rare conditions. Your responsibilities will include developing compelling content for our HCP and Patient speaker bureau, managing vital agency partnerships, and orchestrating engaging conferences and KOL engagements. You’ll collaborate with cross-functional teams—like Legal, Medical Affairs, and Digital Operations—to ensure our messaging is both scientifically sound and resonates with our audience. Your skills are not just about strategy; they're about making connections and fostering collaborative environments that encourage ideas and innovation. With a proactive mindset and a talent for storytelling, you’ll help nurture our brand's presence in the market, guiding projects from inception to execution. Join us at BioMarin, where your expertise will directly contribute to advancing patient care and making a genuine difference in their lives. Together, we can pave the way for a healthier future.

Frequently Asked Questions (FAQs) for Senior Product Manager, US PKU Marketing Role at BioMarin Pharmaceutical Inc.
What are the primary responsibilities of the Senior Product Manager at BioMarin for the PKU Marketing team?

The primary responsibilities of the Senior Product Manager in the US PKU Marketing team at BioMarin include leading the development of HCP and Patient speaker bureau content, managing operations and logistics, overseeing speaker bureau training, and planning HCP and Patient Congress activities. You’ll also be involved in developing marketing materials, collaborating closely with various stakeholders, and managing key agency partnerships.

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What qualifications are preferred for the Senior Product Manager position at BioMarin?

For the Senior Product Manager position at BioMarin, a Bachelor’s degree is required, along with 6+ years of experience. Candidates with experience in rare diseases and advanced degrees in marketing, science, or related fields are preferred. A proven track record of pharma/biotech marketing, particularly in advisory board engagement and brand plan development, is also advantageous.

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What skills are essential for a Senior Product Manager working at BioMarin?

Essential skills for a Senior Product Manager at BioMarin include strong interpersonal and communication abilities, effective project management skills, and a solutions-oriented mindset. You should also have the capacity to simplify complex scientific concepts, engage with diverse stakeholders, and thrive in a collaborative, fast-paced environment.

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How does the Senior Product Manager collaborate with other teams at BioMarin?

The Senior Product Manager collaborates closely with teams such as Legal, Medical Affairs, Regulatory, and Digital Operations to ensure a cohesive marketing strategy. This role also involves partnering with external vendors and managing relationships with agency partners to effectively implement marketing initiatives aligned with BioMarin's business goals.

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What does the travel requirement look like for the Senior Product Manager role at BioMarin?

The Senior Product Manager position at BioMarin requires the ability to travel up to 30%. This travel involves attending conferences, advisory boards, team meetings, and agency meetings to further engage with stakeholders and ensure the success of PKU marketing strategies.

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Common Interview Questions for Senior Product Manager, US PKU Marketing
What experience do you have in leading marketing initiatives in the pharmaceutical industry?

When answering this question, share specific examples from your past roles, highlighting successful marketing strategies you've led, particularly in rare disease categories. Focus on the outcomes of those initiatives and the collaborative efforts involved.

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How do you manage cross-functional collaboration in your projects?

Discuss your approach to facilitating communication and cooperation among various teams. Share methods you've used to keep stakeholders aligned with project goals and timelines, emphasizing your ability to build relationships.

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Can you describe a time when you simplified a complex scientific topic for a non-specialist audience?

Provide an example where you successfully conveyed a complex concept clearly and engagingly. Explain the context, how you approached the task, and the impact it had on your audience's understanding.

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What strategies do you use to ensure compliance when developing marketing materials?

Detail your understanding of pharmaceutical regulations and describe the processes you employ to ensure compliance at every stage of marketing material development, including working with legal and medical affairs teams.

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How do you approach speaker bureau management and training?

Talk about your experience managing speaker bureaus, including how you coordinate training sessions. Highlight key aspects like content development, speaker selection, and the importance of aligning messages with brand objectives.

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What has been your approach to handling budget and timeline management in marketing projects?

Share your methodology for managing budgets and timelines, including tools or techniques you’ve found effective in tracking expenses and ensuring timely completion of project milestones.

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How do you prioritize tasks when managing multiple projects?

Discuss your prioritization techniques, such as using project management software or frameworks like the Eisenhower Matrix. Provide an example of a time when successful prioritization led to positive project outcomes.

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Describe a situation where you had to adapt your communication style to fit your audience.

Provide an example where you had to adjust your communication approach based on the audience’s background, knowledge level, or interests. Explain how this adaptation facilitated better engagement and understanding.

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What do you believe is essential when seeking feedback from stakeholders?

Discuss the importance of creating an open environment for feedback and the techniques you use to solicit constructive criticism. Highlight how you incorporate feedback into your decision-making process.

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Can you share an example of a successful product launch you led?

Describe a specific product launch, emphasizing your role in the planning, execution, and post-launch evaluation. Include details about collaboration with teams, marketing strategies implemented, and the measurable success of the launch.

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BioMarin, founded in 1997 and headquartered in San Rafael, California, is a biotechnology company specializing in manufacturing pharmaceuticals.

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Full-time, on-site
DATE POSTED
March 29, 2025

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