Brand Manager - Entain Brands

Sports betting, gaming and interactive entertainment is changing, and we’re leading that change. By putting people first. By placing exciting, engaging and entertaining experiences at more fingertips than ever before. We're pulling into pole position by pushing boundaries further. With innovation. With technology. But most importantly, with people like you. Because when you join Entain, it’s your game. So let’s win together.

At Entain, we're seeking several Brand Managers to spearhead our brand marketing campaigns and ensure consistent representation across all channels for our hugely popular brands such as Ladbrokes and Gala. The role of Brand Manager involves overseeing promotional activities across media outlets like TV, radio, national press, events, and outdoor advertising, while also maintaining brand integrity through digital, CRM, retail, and social platforms.

The Brand Manager will work closely with the Senior Brand Manager to support the development of a comprehensive winning brand strategy that elevates the brand and delivers strong commercial growth. The role will focus on developing and executing brand & product activation plans to drive engagement and performance. 

You’ll be a proactive and supportive team player, collaborating across teams while bringing your own expertise and enthusiasm to the role. We expect you to show up excited, driven, and full of energy. And while we work hard, we play hard, so expect to be part of a team that loves to celebrate success. 

Key Responsibilities:

• You’ll support the development of our lead campaign ideas, media strategies, and plans to strengthen our brand presence, bring new customers into the brand, and drive active players. 
• You’ll be a key brand force, collaborating with teams across the business to ensure brand strategy is effectively activated and consistently implemented across all consumer touchpoints. 
• You’ll work in partnership with the campaign delivery teams to ensure all campaigns maintain TTL consistency across channels and are seamlessly executed. Work with the media agency to develop strong media activations that cut through
• You’ll support the Senior Brand Manager in managing & tracking  brand marketing budgets (ATL media & production), ensuring that spend is aligned to plan.  
• You’ll monitor, analyse and report brand performance.  
• You’ll champion the brand and the consumer. 

• Experience in brand management and campaign planning
• Team Player - Brings positive energy, an excellent collaborator with a high level of self-awareness   
• Strategic thinker that has the ability to manage and plan in the long term,  whilst delivering in the short term.  
• Excellent written and verbal communication skills  
• Results focused - takes pride in achieving results and celebrating success  
• Exceptional troubleshooting skills and should thrive in high paced environment  
• Data literate with strong analytical skills – Ability to consume, understand and interpret analysis to inform thinking   
• Strong manager of self - Self-sufficiency, proactiveness and innovative thinking accompanied by the ability to bring fresh ideas to the table as well as to develop collaborative solutions.  

At Entain, we know that signing top players requires a great starting package, and plenty of support to inspire peak performance. Join us, and a competitive salary is just the beginning.

Depending on your role and location, you can expect to receive benefits like

• Yearly bonus scheme
• Private Medical
• Hybrid working - 4 days in the office
• A stake in our success through our ShareSave scheme
• Great development opportunities
• Regular team and office social events
• Wellbeing support, and so much more.

And outside of this, you’ll have the chance to turn recognition from leaders and colleagues into amazing prizes, join a winning team of talented people and be a part of an inclusive and supporting community where everyone is celebrated for being themselves.

Should you need any adjustments or accommodations to the recruitment process, at either application or interview, please contact us.

At Entain, we do what's right. It's one of our core values and that's why we're taking the lead when it comes to creating a diverse, equitable and inclusive future - for our people, and the wider global sports betting and gaming sector. However you identify, our ambition is to ensure our people across the globe feel valued, respected and their individuality celebrated. 

We comply with all applicable recruitment regulations and employment laws in the jurisdictions where we operate, ensuring ethical and compliant hiring practices globally.