Marketing Manager (part-time, contract)

The Marketing Manager at Sofar Sounds is responsible for developing and executing a local marketing plan to maximize ticket sales. Key tasks include creating engaging social media content, building relationships with local partners, and executing tailored marketing initiatives that elevate brand awareness in the NYC area. This role involves a mix of digital, grassroots, and traditional marketing strategies focused on fostering community engagement and driving event attendance.

To qualify for the Marketing Manager position at Sofar Sounds, candidates should have a minimum of 2 years of experience in marketing, particularly in areas related to artist discovery or live events. A deep understanding of social media communication, excellent copywriting skills, and a knack for community management are crucial. Familiarity with photo/video editing tools like Canva and Capcut is also recommended, alongside a commitment to supporting diverse creative communities.

The Marketing Manager position at Sofar Sounds is a part-time contract role designed for a 4-month commitment. This will require some flexible scheduling, as it may involve availability during nights and weekends to effectively engage with our audience and support live events.

The Marketing Manager at Sofar Sounds will implement a variety of marketing strategies, including digital campaigns, grassroots outreach, and community engagement initiatives. They will leverage social media channels, collaborate with local businesses and influencers, and create compelling content that resonates with audiences to enhance ticket sales and community connection.

The salary range for the Marketing Manager position at Sofar Sounds is between $2,500 to $3,000 per month. This competitive compensation reflects the part-time nature of the role and the integral contribution to the company’s mission of connecting communities through engaging live experiences.

In answering this question, share specific examples of events you've promoted and the strategies you've used. Discuss your familiarity with various social media platforms and how you've crafted content to engage potential attendees. Highlight any metrics that demonstrate your success, such as increased ticket sales or audience reach.

Explain your approach to marketing plan creation, including research, target audience identification, and strategy development. Describe how you set objectives, allocate resources, and measure success. Be sure to mention any previous experiences that reflect your process.

Discuss your methods for understanding different audience segments and the communication styles you employ to engage them. Share any successful campaigns you've executed that catered to diverse demographics and how you incorporated feedback and insights into your strategies.

Talk about your experience with analyzing data, whether it's social media metrics, ticket sales, or audience feedback. Describe how you interpret this information to optimize marketing strategies, adjust campaigns, and better target your audience.

Share a specific instance where you successfully juggled multiple projects. Discuss your project management skills, prioritize tasks, and how you ensured each project received the attention it needed while maintaining quality outcomes.

Articulate your thoughts on the key elements of effective event marketing, such as understanding your audience, storytelling, creating a sense of urgency, and building community around the event. Mention any personal philosophies or lessons learned from past experiences.

Emphasize the importance of teamwork in your approach. Discuss how you consult with colleagues across departments to gather insights, develop campaigns, and drive concerted efforts for maximum impact in your marketing initiatives.

Detail your methods for keeping up with industry trends, such as reading industry publications, participating in webinars, or engaging with thought leaders on social media. Mention any trends you’ve successfully implemented into past strategies.

Share creative marketing tactics you’ve employed, such as unique guerrilla marketing approaches, partnerships, or experiential marketing. Discuss how these tactics aligned with your campaign goals and their outcomes.

In your response, outline how your goals align with Sofar Sounds' mission of community and connection. Discuss your desire to grow audiences, support local talent, and create memorable experiences while fostering a sense of belonging among attendees.