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Campaign Lead - job 3 of 4

Company Description

Work with Us. Change the World.

At AECOM, we're delivering a better world. Whether improving your commute, keeping the lights on, providing access to clean water, or transforming skylines, our work helps people and communities thrive. We are the world's trusted infrastructure consulting firm, partnering with clients to solve the world’s most complex challenges and build legacies for future generations.

There has never been a better time to be at AECOM. With accelerating infrastructure investment worldwide, our services are in great demand. We invite you to bring your bold ideas and big dreams and become part of a global team of over 50,000 planners, designers, engineers, scientists, digital innovators, program and construction managers and other professionals delivering projects that create a positive and tangible impact around the world.

We're one global team driven by our common purpose to deliver a better world. Join us.

Job Description

AECOM is looking for a Campaign Lead to join the Marketing and Communications Team assisting the West region. 

This will be a hybrid position including a combination of both remote and in-office, that can be based in, but not limited to: Austin, TX; Dallas, TX; Houston, TX; Denver, CO; Chicago, IL; Phoenix, AZ; Las Vegas, NV; Seattle, WA; Sacramento, CA.

Job Responsibilities will include, but will not be limited to:

  • Create and deliver marketing positioning strategies aligned to winning key pursuits and supporting region initiatives. This includes setting strategic direction, planning, and executing campaigns that drive results.
  • Collaborate with various internal teams, including account managers, business development teams, and regional leaders, to develop and implement campaigns that align with business objectives and drive success in key pursuits.
  • Responsible for handling multiple marketing campaigns simultaneously.
  • Write and edit content specifically tailored for each of our unique platforms.
  • Conduct interviews with subject matter experts, client account managers and technical staff to strategize and write thought leadership articles and blogs.
  • Work with the Marketing Communications team to create and share compelling content across various digital, social media, and traditional media channels. Ensure content is consistent with campaign objectives and brand guidelines.
  • Write and edit content as needed.
  • Adapt global marketing strategies to meet local markets' unique needs and characteristics within the Americas Region. Utilize market insights to customize campaigns, ensuring they effectively address local audience preferences and competitive landscapes.
  • Work with Media Relations colleagues to identify and capitalize on media outreach opportunities, increasing campaign visibility through targeted PR efforts.
  • Use data and analytics to monitor campaign performance, identify opportunities for improvement, and optimize strategies. Provide regular reports and insights to internal stakeholders.

Qualifications

Minimum Requirements:

  • BA/BS + 6 years of relevant marketing communications experience, preferably working within a large professional services organization across different industries, business lines and/or functions or a demonstrated equivalency of experience and/or education.

Preferred Qualifications: 

  • 6+ years of relevant marketing communications experience a plus.
  • Experience leading and optimizing marketing campaigns aligned to pursuit positioning in collaboration with stakeholders both inside and outside of your organization.
  • Can think strategically and articulate strategy in an accessible and compelling way.
  • Experience creating value propositions either for pursuit campaigns and/or taking new service offerings to market.
  • Experience and confidence in working with business leaders, with the ability to challenge constructively.
  • Experience managing multiple projects in a fast-paced environment.
  • A strong communicator with energy and enthusiasm.
  • Excellent verbal and written language skills including writing, editing, and proofreading.
  • Influencing and stakeholder management skills: Can interact at a senior level, providing credible advice and guidance, as well as building good networks and relationships at all levels of an organization.
  • Proficient in Microsoft and Adobe packages including InDesign, PowerPoint, Excel, and Word
  • Client-centric attitude, embracing the company brand and values.
  • Digital skills: Experience in delivering content through multi-media and digital platforms.

Additional Information

  • This position does not include sponsorship for United States work authorization now or in the future
  • Relocation assistance and/or per diem is not offered for this position

About AECOM

AECOM is proud to offer comprehensive benefits to meet the diverse needs of our employees. Depending on your employment status, AECOM benefits may include medical, dental, vision, life, AD&D, disability benefits, paid time off, leaves of absences, voluntary benefits, perks, well-being resources, employee assistance program, business travel insurance, service recognition awards, retirement savings plan, and employee stock purchase plan.

AECOM is the world’s trusted infrastructure consulting firm, delivering professional services throughout the project lifecycle – from advisory, planning, design and engineering to program and construction management. On projects spanning transportation, buildings, water, new energy and the environment, our public- and private-sector clients trust us to solve their most complex challenges. Our teams are driven by a common purpose to deliver a better world through our unrivaled technical and digital expertise, a culture of equity, diversity and inclusion, and a commitment to environmental, social and governance priorities. AECOM is a Fortune 500 firm and its Professional Services business had revenue of $14.4 billion in fiscal year 2023. See how we are delivering sustainable legacies for generations to come at aecom.com and @AECOM.

 

Freedom to Grow in a World of Opportunity 

You will have the flexibility you need to do your best work with hybrid work options. Whether you’re working from an AECOM office, remote location or at a client site, you will be working in a dynamic environment where your integrity, entrepreneurial spirit and pioneering mindset are championed.

You will help us foster a safe and respectful workplace, where we invite everyone to bring their whole selves to work using their unique talents, backgrounds and expertise to create transformational outcomes for our clients.

AECOM provides a wide array of compensation, benefits and well-being programs to meet the diverse needs of our employees and their families. We’re the world’s trusted global infrastructure firm, and we’re in this together – your growth and success are ours too.

Join us, and you’ll get all the benefits of being a part of a global, publicly traded firm – access to industry-leading technology and thinking and transformational work with big impact and work flexibility. As an Equal Opportunity Employer, we believe in each person’s potential, and we’ll help you reach yours.

All your information will be kept confidential according to EEO guidelines.

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What You Should Know About Campaign Lead, AECOM

Are you ready to take the lead on exciting marketing campaigns? AECOM, a global leader in infrastructure consulting, is looking for a passionate Campaign Lead to join our Marketing and Communications Team, specifically supporting the West region from our Seattle, WA office. In this dynamic hybrid position, your day-to-day will be anything but boring! You'll drive the strategic direction of marketing initiatives, working closely with business development teams and regional leaders to ensure our efforts resonate with our objectives and audience. You'll juggle multiple campaigns at once, crafting tailored content that tells our story beautifully across various platforms. Collaborating with subject matter experts, you'll create thought leadership articles and social media content designed to engage and inform our clients and partners. Using data-driven insights, you'll monitor campaign performance and fine-tune strategies for maximum impact. We seek someone with at least 6 years of relevant marketing experience—preferably in a professional services organization—who is not only a strategic thinker but also an inspiring communicator. At AECOM, you'll join a global team passionate about delivering a better world. If you're eager to leverage your marketing prowess in marketing communications and make a significant impact in the arena of infrastructure and engineering, we can't wait to meet you!

Frequently Asked Questions (FAQs) for Campaign Lead Role at AECOM
What are the primary responsibilities of the Campaign Lead at AECOM?

The Campaign Lead at AECOM will manage the strategic direction of marketing campaigns across the West region, collaborating with internal teams to align campaigns with business objectives. Key tasks include creating marketing positioning strategies, writing and editing content, conducting interviews with subject matter experts, and utilizing data analytics to monitor performance and optimize strategies.

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What qualifications are required for the Campaign Lead role at AECOM?

To qualify for the Campaign Lead position at AECOM, candidates should hold a BA/BS degree and have a minimum of 6 years of relevant marketing communications experience. Ideally, experience should include work in a large professional services organization. Strong communication and strategic thinking skills are essential, alongside proficiency in Microsoft and Adobe applications.

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How does the Campaign Lead role integrate with other departments at AECOM?

The Campaign Lead role at AECOM involves significant collaboration with various departments, including account management, business development, and regional leadership. This synergy is crucial to developing and implementing campaigns that not only meet business objectives but also enhance overall engagement with clients and stakeholders.

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What skills are necessary to excel as a Campaign Lead at AECOM?

To thrive as a Campaign Lead at AECOM, candidates should possess strong project management skills to handle multiple campaigns, excellent verbal and written communication abilities, and the capacity to develop compelling value propositions. Confidence in engaging with senior leadership and proficiency in digital marketing strategies are also crucial.

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What is the work environment like for a Campaign Lead at AECOM?

At AECOM, the work environment is dynamic and hybrid, allowing for flexibility between remote and in-office work. The culture emphasizes collaboration, integrity, and creativity. The Campaign Lead will be part of a diverse global team that values each employee's contributions toward delivering infrastructure solutions that truly make a difference.

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Common Interview Questions for Campaign Lead
Can you explain your experience with developing marketing strategies for campaigns?

When answering this question, highlight specific examples of marketing strategies you've developed. Discuss the objectives, key performance indicators you established, and how you measured success. Emphasize your ability to adapt strategies based on analytics and feedback to ensure they align with business goals.

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How do you prioritize multiple marketing campaigns?

In your response, outline your approach to prioritization, such as assessing the urgency and potential impact of each campaign. Mention tools you use for project management and the importance of stakeholder communication in ensuring alignment and effective resource allocation.

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What methods do you use to analyze campaign performance?

Discuss how you utilize various analytics tools to monitor campaign performance. Emphasize your approach to comparing real-time data against predefined goals and the process you follow for reporting insights to team members and stakeholders for continuous improvement.

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How do you ensure alignment between marketing campaigns and broader business objectives?

Mention your collaboration with stakeholders from different departments to understand objectives clearly. Discuss how you integrate feedback from business leaders into campaign designs and continuously review results to ensure campaigns are driving the desired outcomes.

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Can you describe a successful campaign you led in the past?

Provide a concise overview of a specific campaign, including your role, the strategy you employed, and the results achieved. Highlight how you overcame challenges during implementation and the techniques used to engage your audience effectively.

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How do you adapt global marketing strategies to local markets?

Emphasize your research skills and how you've tailored campaigns based on local market insights. Discuss your approach to understanding cultural nuances and audience preferences to ensure that campaign messaging is both relevant and impactful.

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What role does content creation play in your marketing strategy?

Describe how content creation is essential for engaging audiences. Provide examples of the types of content you've developed and how they contribute to the overall success of marketing initiatives, from improving SEO to enhancing brand visibility.

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How do you manage stakeholder expectations in your campaigns?

Talk about your communication strategy with stakeholders, outlining how you keep them informed throughout the campaign lifecycle. Mention how you solicit feedback and make adjustments based on their insights while also setting realistic timelines and outcomes.

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What challenges have you faced in marketing campaigns, and how did you address them?

When discussing challenges, be honest and reflect on specific scenarios. Explain your problem-solving approach and how you leveraged team collaboration and creativity to find solutions, ultimately leading to successful campaign outcomes.

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How do you incorporate feedback and lessons learned into future campaigns?

Clarify the importance of a feedback loop, explaining how you gather insights post-campaign from team reviews and analytics to inform future strategies. Highlight your commitment to continuous improvement and adapting new methods based on previous outcomes.

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As the world’s trusted infrastructure consulting firm, we’re committed to managing our business with the utmost responsibility and to always strive for better – whether by reducing emissions, creating social value or diversifying our senior leader...

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Full-time, hybrid
DATE POSTED
March 21, 2025

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