Marketing Operations and Analytics Manager
At Bluesight, our mission is to create groundbreaking solutions that increase efficiency, safety and visibility for health systems and pharmaceutical manufacturers. We empower our customers to deliver the right medicine to the right patient at the right time, every time. We are a high growth, fast-paced, healthcare information technology company and over 2,500 customers using our proven solutions.
We are seeking an experienced individual to oversee all operational aspects of the marketing department with goals to eliminate inefficiency, improve outcomes, and support overall business growth objectives.
The Marketing Operations and Analytics Manager will be responsible for data analysis, report building, dashboard development, and delivering strategic insights that shape and measure the effectiveness of marketing strategies.
The ideal candidate is highly analytical and adept at storytelling—translating complex data into meaningful insights that inform decision-making. Additionally, this individual should have an interest in exploring and implementing strategies to improve reporting efficiency, optimize campaign performance, uncover deeper insights, and assist in competitive analysis. You will develop a high-level view of our marketing operations and procedures and implement new processes.
- Developing and managing marketing technology stacks to ensure seamless execution of campaigns and strategies
- Overseeing and optimizing marketing automation processes to improve workflow efficiencies
- Tracking, analyzing, and reporting on marketing campaign performance to inform strategic decisions
- Facilitating continuous improvement by identifying and implementing process enhancements within the marketing department
- Establishing and maintaining scalable processes that ensure best practices in campaign and lead management
- Delivering campaign reporting and departmental reporting
- Analyze marketing and campaign data to identify trends, inefficiencies, and optimization opportunities.
- Develop and maintain marketing performance reports and dashboards to track key metrics across all marketing channels, clearly demonstrating KPIs like lead source, volume, and quality; marketing’s influence on the sales pipeline; and ROI.
- Ensure data integrity and identify gaps in data collection, implementing best practices for accurate and complete reporting.
- 5+ years of experience in an operations role within a marketing department, preferably in a B2B SaaS company
- Expert level hands-on experience with Hubspot, Wordpress, and Salesforce
- 5+ years of experience in marketing analytics, preferably with a focus on digital marketing.
- Bachelor’s degree in Business Administration, Marketing, Economics, or Finance
- Strong proficiency in Excel, Salesforce (reports, dashboards, campaign tracking), and experience working with other marketing data sources like HubSpot, event attendance tracking.
- Proficiency in business intelligence or data visualization tools would be a plus
- Strong analytical mindset with the ability to translate complex data into actionable insights.
- Excellent communication and storytelling skills, with the ability to present findings to senior leadership.
- Experience working in a SaaS B2B marketing environment preferred.
We are a fully remote company, and are open to candidates living in the United States who are eligible to work in the United States without work visa sponsorship.
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At Bluesight, we're on a mission to transform healthcare efficiency and safety by delivering groundbreaking solutions for health systems and pharmaceutical manufacturers. We're excited to invite an enthusiastic Marketing Operations and Analytics Manager to our rapidly growing team! In this fully remote role across the United States, you will take charge of all operational facets of our marketing department. With over 2,500 customers benefiting from our innovative offerings, your analytical mind will shine as you create actionable insights from data analysis, report building, and dashboard development. Picture yourself shaping and measuring our marketing strategies to drive growth and eliminate inefficiencies. If you have a knack for storytelling and can turn complex data into clear insights, you're the perfect fit! Your responsibilities will include managing marketing technology stacks, optimizing workflows for marketing automation, and providing insightful reports on campaign performances. You’ll be instrumental in developing new processes that align with our overarching business goals. To thrive in this position, you should have at least 5 years of experience in a marketing operations role, preferably in a B2B SaaS environment, along with expertise in tools like Hubspot, WordPress, and Salesforce. Your insights will directly influence campaign effectiveness and impact decision-making. We're not just looking for a data guru; we want a collaborator who can communicate effectively and present findings to senior leadership. If you're ready to help us deliver the right medicine to the right patient at the right time, we can't wait to hear from you!
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