Marketing Account Manager

As a Marketing Account Manager at QVC Group, you'll be responsible for overseeing the internal project management of our marketing initiatives from concept to delivery. This includes working closely with Marketing Channel Managers, developing comprehensive marketing calendars, maintaining marketing strategy documents, and ensuring alignment across various departments including eCommerce, Finance, and Analytics.

To be considered for the Marketing Account Manager role at QVC Group, you should have a Bachelor’s degree in Marketing, Business, or a related field, along with a minimum of 5 years of experience in digital marketing or digital commerce. You also need to thrive in a collaborative and fast-paced environment and possess the ability to analyze data effectively.

Success as a Marketing Account Manager at QVC Group hinges on strong project management skills, excellent communication abilities, and a keen understanding of digital marketing trends. Additionally, the capability to evaluate data to make informed marketing decisions and working collaboratively across different teams is crucial.

The Marketing Account Manager position at QVC Group is hybrid, meaning you'll have the flexibility to work both on-site in West Chester, PA and remotely, although remote work is not permitted in NYC at this time. This allows you to engage with the team while maintaining a healthy work-life balance.

QVC Group is deeply committed to fostering an inclusive environment where every team member feels valued. Our principles emphasize driving progress through empathy, bravery, and doing what's right, ensuring that our hiring processes and workplace culture promote diversity and support the thriving of all employees.

In your answer, convey your excitement about the dynamic retail and media landscape and how QVC's commitment to customer experience aligns with your professional values. Mention specific aspects of QVC’s brands that inspire you, such as innovation and connectivity.

Provide specific examples showcasing your expertise in digital marketing, including the tools you’ve used and campaigns you've managed. Discuss how you evaluated results and adjusted strategies to improve performance.

Illustrate your organizational skills by discussing a system you’ve used for prioritization. Highlight your ability to meet tight deadlines and handle competing responsibilities by leveraging project management tools.

Share an example of a marketing campaign that achieved outstanding results. Discuss your responsibilities, the strategy implemented, and the specific metrics that demonstrated success.

Explain your communication and teamwork strategies, emphasizing the importance of alignment and understanding across various departments. Share an example of how collaboration has led to successful outcomes in past projects.

List the project management tools you're familiar with, such as Airtable or Asana, and provide examples of how you utilized these tools to streamline marketing processes and improve team communication.

Discuss your methods for staying informed about the latest trends, such as following industry blogs, attending webinars, or networking with professionals in the field. Highlight how this knowledge has positively influenced your work.

Detail the key performance indicators (KPIs) you would analyze and explain how you would use data-driven insights to measure success and inform future strategies.

Share innovative ideas you would bring to the role to enhance customer engagement, drawing on past experiences and emphasizing how leveraging technology can create meaningful connections.

Discuss the integral role of customer service in the overall marketing strategy. Provide examples of how great customer service can enhance brand loyalty and contribute to marketing efforts.