Lifecycle Marketing Associate, Education
Our Mission and Opportunity
Early education is one of the greatest determinants of childhood outcomes, is a must for working families, and has lasting social and economic impact. Brightwheel’s vision is high quality early education for every child. We pursue this by directly supporting teachers in the classroom, engaging parents in the development of their kids, and enabling the small businesses that make up the backbone of the $175 billion early education industry. Brightwheel is the most loved technology brand in early education, trusted by tens of thousands of providers and millions of educators and families.
Our Team
Our team is passionate, talented, and customer-focused. We embody our Leadership Principles in our work and culture. We are a fully remote team with employees across every time zone in the US. Our exceptional investor group includes Addition, Bessemer, Emerson Collective, Lowercase Capital, Mark Cuban Notable Capital, and others.
Who You Are
Brightwheel is seeking a creative and customer-centric Lifecycle marketer to join the Marketing team. You will lead lifecycle campaigns and nurtures for our Education team, and you’ll drive customer value so more early education programs use Experience Curriculum products. This means you’ll enable teachers to get precious hours back and you’ll enable programs to deliver higher quality learning.
The ideal candidate will have both marketing and early education expertise. You should be scrappy yet detailed-oriented, and you should be eager to dive in to make an impact on the early education industry. This marketer with have a tremendous impact building lifecycle strategies for Experience Curriculum from the ground up.
- Drive end-to-end strategies to engage existing Experience Curriculum customers and reinforce value to increase retention
- Build and publish email campaigns in HubSpot, including a monthly customer newsletter
- Collaborate with Content Marketing on social engagement strategies
- Win back previously churned customers by reinforcing product value and driving awareness of new offerings
- Optimize website and Help Center to make customer resource pages more user-friendly and visible
- Jump in to support various marketing initiatives as a key member of the Lifecycle & Customer Marketing team
- 2+ years of marketing experience with a track record of launching successful campaigns
- 1+ years experience in Early Education as an administrator, educator, or partner
- Excellent writing skills and attention to detail
- Scrappy, proactive team member who is highly collaborative and gets things done
- Track record of consistently delivering excellent results in a fast-paced environment
- Growth mindset with results-driven approach to work (testing, measuring, iterating)
- Mastery of at least one marketing communication tool such as HubSpot, ActiveCampaign, Braze, Mailchimp, or Intercom
Equity & Ownership:
We believe in empowering our employees as stakeholders in brightwheel’s success. As an equity holder, your financial upside grows alongside the company’s achievements, offering a truly meaningful and compelling long-term opportunity.
Premium Benefits & Wellness Support:
We want our team members and their families to thrive. We support this through:
--Healthcare Coverage: Medical, dental, and vision benefits typically valued at $15,000+, with brightwheel providing high coverage for both employees and families
--Generous Paid Parental Leave for growing families
--Flexible Paid Time Off (PTO) to recharge and relax
--401(k) Enrollment to help you plan for the future
--Monthly Wellness & Productivity Stipend to support your well-being
Work-Life Flexibility:
We are a fully remote company, giving you the flexibility to work from where you thrive. Say goodbye to the commuting hassle and reclaim valuable time for what matters most.
Brightwheel is committed to creating a diverse and inclusive work environment and is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
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Join Brightwheel as a Lifecycle Marketing Associate in the Education team, and help us make high-quality early education accessible to every child! Our mission is driven by a passion for supporting teachers and engaging parents, while also empowering the small businesses that are the backbone of the $175 billion early education sector. In this fully remote role, you'll spearhead lifecycle campaigns that nurture existing customers and highlight the value of our Experience Curriculum products. With at least 2 years of marketing experience under your belt and a background in Early Education, you'll have the creative freedom to design and implement effective strategies that enhance customer engagement and retention. Collaborating closely with the Content Marketing team, you'll craft newsletters in HubSpot and win back previously churned customers by reinforcing our product's unique value. Attention to detail, a proactive approach, and a growth mindset are essential as you strive to create user-friendly resources on our website and Help Center, driving higher-quality learning outcomes for educators and families alike. If you're ready to make a significant impact on early education and thrive in a flexible, supportive work environment, we encourage you to apply!
Brightwheel is the leading platform for early education that combines SaaS, Payments, and a consumer-like daily experience.
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