(Junior) Influencer Marketing Manager (m/f/d) | US Market

As a Junior Influencer Marketing Manager at Yepoda, your main responsibilities include researching, identifying, and onboarding new influencers for collaboration, managing active relationships with over 40 influencers monthly, and ensuring smooth communication between our brands and the influencers. You'll also be executing and optimizing our influencer marketing strategies to meet revenue growth targets, leading negotiations on performance metrics and budgets, and analyzing campaigns to generate actionable insights. Your work will be critical in boosting our brand visibility, especially as we tap into the US market.

To apply for the Junior Influencer Marketing Manager role at Yepoda, you should have a strong understanding of the US influencer landscape, with hands-on experience in the American market preferred. A degree in Marketing, Economics, Business, or a similar field is essential, along with a minimum of 1-2 years of experience in E-Commerce, Sales, or Marketing—particularly in Influencer Marketing. Candidates should exhibit a results-oriented mindset, strong communication skills, and a passion for beauty and social media.

Key skills for the Junior Influencer Marketing Manager position at Yepoda include strong communication and negotiation skills, a passion for beauty and social media platforms like Instagram, TikTok, and YouTube, and good analytical capabilities to track performance metrics. Proficiency in Microsoft Office and Google Workspace tools, along with experience in Hubspot and Storyclash, are also advantageous. If you have a hands-on attitude, thrive in dynamic environments, and possess creativity, you will excel in this role.

Yepoda offers a dynamic work environment along with a chance to take on responsibilities from day one. Employees can expect career acceleration with opportunities for professional growth as the company continues to expand. The office, located in Berlin’s Prenzlauer Berg, is dog-friendly and features perks such as free drinks and weekly yoga classes. We value diversity and aim to create an inclusive workplace. Moreover, you'll enjoy employee discounts on our innovative skincare products.

The Junior Influencer Marketing Manager plays a vital role in Yepoda’s mission to bring K-beauty innovations to Europe. By effectively managing and driving influencer collaborations, they enhance brand visibility and awareness in the competitive US market. This position supports overall marketing strategies that help meet revenue targets, which ultimately allows Yepoda to continue its commitment to sustainability, quality, and innovative beauty products made with love in Korea.

When answering this question, highlight relevant roles where you've engaged with influencers or run campaigns. Discuss specific metrics or outcomes you achieved, emphasizing your familiarity with social media platforms, particularly in the US market. This shows your direct relevance to the Junior Influencer Marketing Manager position at Yepoda.

For this question, discuss your strategies for identifying the right influencers for the brand and how you would communicate with them. Explain the importance of personalization in outreach and maintaining relationships. Provide examples from your past experiences that show your networking skills and ability to foster long-term collaborations.

This answer should reflect specific campaigns where you played a crucial role. Discuss the goals, the influencers involved, the strategies implemented, and the results obtained. Highlight any metrics or KPIs that demonstrate the campaign's success, aligning them with Yepoda's goals for revenue growth and brand visibility.

Mention any tools you have experience with, such as Hubspot, Storyclash, or even Google Analytics. Discuss how you use data analysis to drive insights and optimize future campaigns effectively. Showcase your analytical mindset, which is essential for the Junior Influencer Marketing Manager role at Yepoda.

Show your passion for the industry by discussing how you consume content related to influencer marketing. List out relevant blogs, podcasts, or industry publications you follow. This demonstrates your dedication to staying informed and adapting strategies based on current trends—crucial in a fast-evolving market like beauty.

To answer this question, express your knowledge about Yepoda's mission, values, and unique product offerings. Discuss the intersection of Korean beauty with sustainability and how Yepoda targets the European market. This will show your understanding of the brand’s ethos and your alignment with its goals.

Describe your thought process in ensuring you remain both creative and strategic in your marketing efforts. Discuss examples where a creative idea led to successful results, emphasizing that strategy drives your tactical decisions. The ability to think outside the box while still meeting business objectives is crucial for a Junior Influencer Marketing Manager.

Articulate your vision for effective influencer partnerships by discussing what attributes you value in influencers (alignment with brand values, engagement levels, content quality). This reveals your understanding of how to create impactful collaborations that resonate with audiences and support Yepoda's mission.

Approach this question by highlighting your negotiation skills and tactics for achieving win-win outcomes. Discuss the importance of clear expectations and open communication, and provide examples of how you’ve effectively negotiated in past roles. This is essential for the Junior Influencer Marketing Manager role, especially in a start-up environment.

Convey genuine enthusiasm for the role and the company. Discuss your passion for beauty, interests in influencer marketing, and the appeal of Yepoda's mission and culture. This creates a strong connection between your values and the company's objectives, demonstrating a good fit for the position.