Lead Social Media Strategist

As the Lead Social Media Strategist at BuzzFeed, Inc., you will be responsible for leading comprehensive social commerce strategies across social media platforms. Your duties will include working with the Commerce business team to create annual roadmaps, defining BuzzFeed Shopping's social identity, managing a team, and developing creative strategies for major marketing initiatives.

To qualify for the Lead Social Media Strategist role at BuzzFeed, Inc., you should have 5-7 years of experience in social media strategy, particularly in the eCommerce space, alongside 4+ years of people management experience. Strong analytical skills, excellent communication, and a deep understanding of platforms like Facebook, Instagram, and TikTok are crucial.

The salary for the Lead Social Media Strategist position at BuzzFeed, Inc. falls within the range of $95,000.00 to $100,000.00 USD, depending on the candidate's experience, skills, and geography. BuzzFeed is dedicated to fair and equitable compensation practices.

The Lead Social Media Strategist helps maintain a positive and collaborative culture at BuzzFeed, Inc. by embodying the company values of creativity, inclusiveness, and community engagement. This role emphasizes teamwork and encourages the exchange of ideas, ensuring that everyone feels valued.

BuzzFeed, Inc. offers ample personal and professional growth opportunities for the Lead Social Media Strategist. You will have the chance to develop your skillset through collaborative projects, in-house training, and Employee Resource Groups, fostering a rich environment for advancement.

When developing a social commerce strategy for BuzzFeed, Inc., I would start by analyzing current market trends and audience behaviors. Next, I would establish clear goals and KPIs, ensuring alignment with overall business objectives, then tailor content specifically for each platform.

I have over four years of experience managing social media teams, where I've honed my leadership skills while fostering collaboration and creative brainstorming sessions. I believe in empowering team members by providing them with guidance and allowing them the freedom to innovate.

One successful campaign I led involved creating a series of engaging posts that highlighted seasonal offers. By leveraging targeted ads and analyzing performance data for adjustments, we achieved a significant increase in traffic and engagement, exceeding initial KPIs.

To analyze social media performance effectively, I utilize a combination of analytical tools and metrics, including engagement rates, audience insights, and conversion rates. This data helps me identify trends and areas of growth for continuous optimization.

To maintain brand consistency across platforms, I develop comprehensive style guides that dictate tone, messaging, and visual identity, ensuring that all content resonates with our audience while adhering to each platform's unique requirements.

Managing relationships with social media platforms involves regular communication, sharing insights on performance, and collaborating on promotional strategies. Building rapport with platform partners unlocks opportunities for growth and helps stay informed on updates and trends.

BuzzFeed Shopping's social identity can be defined by its vibrant, fun, and relatable voice. It combines informative content with aspects of entertainment, catering to an audience that values both quality and engagement in the eCommerce space.

Current trends such as shoppable posts, influencer collaborations, and the use of short-form video content can greatly impact our strategy by increasing audience engagement and driving sales. Staying updated on these trends will be crucial for developing innovative approaches.

In a situation where a campaign isn't performing as expected, I would conduct a thorough analysis to identify the root cause, whether it's targeting, messaging, or platform choice. From there, I would pivot the strategy as necessary to optimize performance and meet goals.

I am drawn to the Lead Social Media Strategist position at BuzzFeed, Inc. because of the company's commitment to creativity and inclusion in the digital age. I believe my passion for eCommerce and social media aligns perfectly with BuzzFeed's mission, and I am excited about the opportunity to innovate with such a lively team.