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Head of Product Marketing, Amazon Connect

Do you enjoy a fast-paced workplace where you are instrumental in taking businesses to the next level. Are you interested in industry leading AI technology. The Amazon Connect team is looking for a highly motivated Product Marketing Manager (PMM) to lead a team of talented PMMs who drive product launches, market research, messaging, and go-to-market strategy for AWS's Customer Experience Solution, Amazon Connect, that is transforming customer service with AI.We are looking for a talented Product Marketing Manager with strong management, go-to-market, and storytelling skills to develop customer-centric narratives and deliver engaging experiences to drive top-level business goals. As the lead PMM in this fast growing, exciting space you will have the opportunity to help lead development efforts, drive global growth, and help shape the future this technology that will have a significant impact on our businesses.You will be hands-on with your product marketing team and will work with senior AWS leadership on strategy and investment decisions.You will listen to and represent customers - from the world's largest enterprises to high-growth startups - in order to deliver best-in-class solutions and customer experiences.To be successful in this role you will need an established background in leading PMM teams, a knowledge of B2B marketing, an understanding of SaaS applications, and the ability to build strong relationships with stakeholders to deliver mutual benefits. Strong team building and mentorship skills are essential.Position may be located in Seattle, WA, Austin, TX, or the Bay Area in CA. Relocation offered from within the US only to these locations only.Key job responsibilities- Development of product positioning and customer facing messaging- Work with executive leadership, at both the strategic and tactical level, to champion bold, creative ideas- Articulate complex technical concepts in simple terms- Define strategy, metrics, measurement plan, and testing plan for related programs- Test and refine new marketing approaches and channels to reach and engage key audiences- Own campaigns from end-to-end: managing creative processes, targeting and segmentation, planning, execution, reporting, and optimization- Analyze messaging and campaign effectiveness, data-driven- Work effectively across AWS with groups such as engineering, marketing, sales, business development, and evangelists to achieve our joint business goals.A day in the lifeDiverse ExperiencesAWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to applyIf your career is just starting, hasn't followed a traditional path, or includes alternative experiences, don't let it stop you from applying.Why AWS?Amazon Web Services (AWS) is the world's most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating - that's why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.Inclusive Team CultureAWS values curiosity and connectionOur employee-led and company-sponsored affinity groups promote inclusion and empower our people to take pride in what makes us unique. Our inclusion events foster stronger, more collaborative teams. Our continual innovation is fueled by the bold ideas, fresh perspectives, and passionate voices our teams bring to everything we do.Mentorship & Career GrowthWe're continuously raising our performance bar as we strive to become Earth's Best EmployerThat's why you'll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.Work/Life BalanceWe value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture.When we feel supported in the workplace and at home, there's nothing we can't achieve.About the teamAbout AWSDiverse ExperiencesAWS values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply.If your career is just starting, hasn't followed a traditional path, or includes alternative experiences, don't let it stop you from applying.Why AWS?Amazon Web Services (AWS) is the world's most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating - that's why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.Inclusive Team CultureHere at AWS, it's in our nature to learn and be curiousOur employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (diversity) conferences, inspire us to never stop embracing our uniqueness.Mentorship & Career GrowthWe're continuously raising our performance bar as we strive to become Earth's Best Employer. That's why you'll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professionalWork/Life BalanceWe value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there's nothing we can't achieve in the cloud.

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What You Should Know About Head of Product Marketing, Amazon Connect, Amazon

Are you ready to take your marketing career to the next level with Amazon Connect? We invite you to join our passionate team in Seattle, WA as the Head of Product Marketing! In this role, you will play a crucial part in shaping the future of customer service technology that leverages cutting-edge AI. You’ll lead a talented group of Product Marketing Managers who are at the forefront of innovative product launches, market research, and effective go-to-market strategies for our AWS Customer Experience Solution. Your storytelling prowess will help craft compelling customer-centric narratives that resonate with a wide range of audiences, from large enterprises to nimble startups. Collaborating closely with senior AWS leadership, you will drive strategic decision-making and spearhead creative ideas that push the envelope in customer engagement and satisfaction. This dynamic position requires strong B2B marketing expertise, a thorough knowledge of SaaS applications, and exceptional team-building skills to ensure our marketing efforts are not just effective but also inspiring. If you’re someone who thrives in a fast-paced environment and is passionate about transforming how businesses engage with their customers, this could be the perfect opportunity for you. Let’s embark on this journey together in a role that promises to challenge, engage, and elevate your career while making a meaningful impact on countless businesses worldwide!

Frequently Asked Questions (FAQs) for Head of Product Marketing, Amazon Connect Role at Amazon
What are the primary responsibilities of the Head of Product Marketing at Amazon Connect?

As the Head of Product Marketing at Amazon Connect, you will lead your team in developing compelling product positioning and customer-facing messaging, while also shaping go-to-market strategies. Your role will involve collaborating with executive leadership on strategic initiatives and creative campaigns tailored for AWS's Customer Experience Solutions. The position also mandates analyzing marketing performance, managing end-to-end campaign execution, and expanding Amazon Connect's market presence through innovative approaches and stakeholder engagement.

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What qualifications are required for the Head of Product Marketing position at Amazon Connect?

To thrive as the Head of Product Marketing at Amazon Connect, candidates should possess a robust background in product marketing management, preferably within the SaaS industry. Proven experience in leading marketing teams, B2B marketing, and a solid understanding of customer-centric strategies are essential. Strong storytelling skills, the ability to convey complex technical concepts simply, and a knack for relationship-building with diverse stakeholders are key traits for success in this role.

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How does the Head of Product Marketing at Amazon Connect interact with other departments?

The Head of Product Marketing at Amazon Connect collaborates extensively across multiple departments, including engineering, business development, and sales. By fostering effective communication and teamwork, you'll align marketing strategies with organizational goals, ensuring a cohesive approach to driving customer engagement and satisfaction. This cross-functional collaboration is vital for crafting impactful marketing campaigns and delivering extraordinary customer experiences.

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What opportunities for career growth are available for the Head of Product Marketing at Amazon Connect?

At Amazon Connect, the Head of Product Marketing can expect abundant opportunities for career growth. AWS is committed to staying at the forefront of the industry, which means ongoing professional development is encouraged through mentorship, knowledge sharing, and participation in innovative projects. Furthermore, the inclusive team culture values diverse paths to success, making it a supportive environment for all professionals seeking to elevate their careers.

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What makes Amazon Connect an appealing workplace for the Head of Product Marketing position?

Amazon Connect stands out as an exceptional workplace due to its commitment to innovation, inclusivity, and work-life balance. Working here means being part of a leading-edge company that values creativity and diverse perspectives, focusing on employee well-being and professional growth. Together, these elements create an inspired and collaborative environment for the Head of Product Marketing to thrive and make significant contributions toward transforming customer experiences.

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Common Interview Questions for Head of Product Marketing, Amazon Connect
Can you describe your experience leading product marketing teams?

When asked about your experience leading product marketing teams, emphasize your leadership style, specific achievements, and the impact you had on the team's performance. Share examples of successful campaigns you directed and how you motivated your team to reach their goals.

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How do you approach creating a go-to-market strategy?

In your response, outline the steps you take when developing a go-to-market strategy. Highlight your research approach, stakeholder engagement, messaging development, and how you measure success. Showcase any successful strategies you've implemented in the past.

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What metrics do you consider critical for assessing campaign effectiveness?

Discuss the key performance indicators (KPIs) you track to evaluate campaign performance, such as conversion rates, customer acquisition costs, and engagement metrics. Explain how you use these metrics to refine future campaigns to ensure better results.

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How do you ensure that your messaging resonates with a diverse audience?

Explain your process for understanding the target audience's unique needs and preferences. Discuss conducting market research, utilizing data analytics, and collaborating with customer feedback to craft tailored messages that effectively reach different segments of the audience.

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Can you provide an example of a successful product launch you managed?

Share a specific product launch example, detailing your role, strategies you implemented, challenges faced, and the overall outcomes. Highlight metrics such as sales performance, customer feedback, and how the launch advanced overall business goals.

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What techniques do you use to analyze market trends?

Discuss your approach to market analysis, including the tools and methodologies you use. Mention keeping abreast of industry news, competitor analysis, and consumer behavior insights to inform strategic decisions.

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How do you balance short-term goals and long-term vision in product marketing?

Talk about your strategy for maintaining a balance between short-term marketing objectives and the overall long-term vision. Emphasize the importance of aligning daily activities with strategic goals while adapting to new opportunities as they arise.

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What is your experience with SaaS applications in product marketing?

Share your background and experiences working with SaaS applications, highlighting any relevant campaigns, sales outcomes, and industry knowledge. Discuss how SaaS dynamics influence your marketing approach and messaging.

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What role does customer feedback play in your marketing strategy?

Explain the importance of customer feedback in shaping your marketing strategies. Share how you incorporate feedback into the development of messaging, product features, and improvements to ensure customer satisfaction.

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How do you stay motivated and inspired in a fast-paced environment?

Discuss your techniques for staying motivated and inspired amidst constant change. Mention practices such as setting personal goals, focusing on team successes, and seeking mentorship and collaboration opportunities.

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Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking.

2124 jobs
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CULTURE VALUES
Inclusive & Diverse
Rise from Within
Mission Driven
Diversity of Opinions
Work/Life Harmony
Transparent & Candid
Growth & Learning
Fast-Paced
Collaboration over Competition
Take Risks
Friends Outside of Work
Passion for Exploration
Customer-Centric
Reward & Recognition
Feedback Forward
Rapid Growth
BENEFITS & PERKS
Medical Insurance
Paid Time-Off
Maternity Leave
Mental Health Resources
Equity
Paternity Leave
Fully Distributed
Flex-Friendly
Some Meals Provided
Snacks
Social Gatherings
Pet Friendly
Company Retreats
Dental Insurance
Life insurance
Health Savings Account (HSA)
FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
INDUSTRY
TEAM SIZE
EMPLOYMENT TYPE
Full-time, on-site
DATE POSTED
March 21, 2025

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