Inbound Marketing Coordinator

About Roots

Roots Automation is a leading provider of AI-powered solutions for the insurance industry. The company’s agentic AI platform enables insurers to transform their operations with unmatched accuracy and speed. Roots Automation’s pre-trained, insurance-specific AI, InsurGPT™, delivers rapid time-to-value, measured in weeks, not months. Used by three of the top five P&C carriers and three of the top ten brokers, Roots Automation enables brands to liberate their teams from complex workflows, allowing them to focus on what truly matters – delighting customers with superior service and care.

About the Role

We are looking for a driven B2B Inbound Marketing Coordinator to work within the company’s marketing department driving real growth through brand awareness, lead generation, and nurturing efforts. In this role, you will support demand generation strategies to drive, convert, and delight leads by executing programs and campaigns using HubSpot and leveraging additional marketing channels.

This is a great opportunity if you’re looking to expand your career and deepen your marketing expertise. You’ll gain hands-on experience with inbound marketing strategies, campaign execution, and marketing automation, making it an ideal role for growth-oriented professionals eager to learn and advance.

If you're a proactive self-starter who excels at working independently with clear instructions, communicates effectively, and thinks creatively, we want to hear from you! This role requires a keen eye for detail, strong project management skills, a dedication to meeting deadlines, and the ability to perform well under pressure.

Key Responsibilities

• Create, update, optimize, and manage marketing assets including blog posts, landing pages, website pages, forms, calls-to-actions, and more.

• Ensure deadlines are met through tightly managing the coordination and execution of assets for assigned marketing campaigns using marketing tools.

• Create, manage, proof, and test email marketing campaigns, and ensure lists are kept up to date.

• Manage and oversee social media channels, staying abreast of the latest social media best practices and technologies.

• Support editing and proofing of marketing assets, including Adobe documents, images, PowerPoint, Word, videos, marketing support materials, and other assets as needed.

• Support CMS (HubSpot) health through maintenance projects, enhancements, and monitoring.

• Collaborate and communicate with designers, thought leaders, writers, and other marketing team members.

• Leverage best practice SEO to optimize content and guide decisions through initiatives.

• Analyze brand presence, conduct competitive website analysis, and discover content gaps.

• Support marketing team with day-to-day activities.

• Assist with any other projects as required.

Ideal Candidate

• Education: A BA/BS degree or background in business, marketing, or related field

• Experience: 1-2 years of inbound marketing experience

• Skills: Experience creating and management marketing campaigns, including email marketing, social media, and landing pages

• Attributes: Excellent communicator and creative thinker; self-starter with an attention to detail; can work independently once given instruction; ability to use data to inform decisions; ability to work under pressure in a fast-paced environment; driven and ambitious to succeed

• Knowledge: Solid understanding of best practice inbound marketing concepts—SEO, blogging, social media, lead nurturing, workflow management, email marketing, and more; certified HubSpot preferred; experience highly desired in Wrike, Salesforce, basic HTML/CSS, Microsoft Office Suite, Adobe Creative Suite, or similar products; exposure to the US insurance market is a plus

Roots Automation is an Equal Opportunity Employer. All applicants will be considered for employment without attention to race, color, religion, sexual orientation, gender identity, national origin, veteran or disability status. Roots Automation is a progressive and open-minded workplace where we do not tolerate discrimination or harassment in any form. If you are smart, passionate and good at what you do, come as you are.

Roots Automation is also committed to providing reasonable accommodations to individuals with disabilities throughout the application process and employment. If you need assistance or an accommodation, please contact us for more information.