Associate Director of Content (Onsite, Nashville)

Main Areas of Focus: Social Media Strategy, Content Development, Brand Storytelling, Digital Engagement

Location: Onsite in Franklin, TN

Eligibility: At this time, we are only considering candidates who are eligible to work in the United States without the need for company sponsorship now or in the future.

JOB HIGHLIGHT

You’ll develop and execute a cutting-edge content strategy across social media and digital platforms, driving engagement, brand awareness, and audience growth. Your work will shape how we connect with our community and inspire them to take action.

JOB SUMMARY

Reporting to the VP of Marketing & Growth, you’ll lead the charge in developing, optimizing, and executing content strategies across all major social channels. This role is hands-on, requiring a mix of strategic vision, creativity, and content creation skills to help grow and strengthen the brand. You’ll work closely with internal creative teams, marketing strategists, and external partners to ensure content is engaging, on-brand, and aligned with broader business goals. You will own the social media content calendar, oversee content production, and develop engaging campaigns that captivate and inspire our audience. As a key digital voice of the brand, you’ll ensure our storytelling remains fresh, dynamic, and responsive to cultural and industry trends.

YOU’LL BE RESPONSIBLE FOR…

●      Developing and executing a social-first content strategy that drives engagement and strengthens brand presence across platforms

●      Owning and managing the social media content calendar, ensuring consistency, timeliness, and alignment with larger marketing goals

●      Creating compelling content—including social posts, short-form videos, captions, and graphics—that connects with and inspires our audience

●      Overseeing daily publishing and community engagement, ensuring we maintain an authentic, active, and responsive brand voice

●      Collaborating with creative and marketing teams to produce high-performing, cross-platform content, including campaigns, partnerships, and influencer collaborations

●      Tracking and analyzing content performance, providing insights and recommendations to optimize future content strategies

●      Staying ahead of social media trends, tools, and best practices, ensuring our brand remains innovative and relevant

●      Experimenting with emerging platforms and content formats to test new ways to engage and grow our audience

●      Leveraging AI and generative tools to streamline content workflows and enhance creative production

YOU MUST HAVE

●      10+ years of experience in social media strategy, content creation, or digital marketing

●      Proven experience managing and growing social channels (Instagram, TikTok, YouTube, LinkedIn, Twitter/X, etc.) for a brand or organization

●      Exceptional writing and storytelling skills with a keen ability to craft engaging and persuasive content

●      A deep understanding of social media analytics, including engagement rates, impressions, audience insights, and A/B testing

●      Experience with content creation tools such as Canva, Adobe Creative Suite, and social media management platforms

●      A data-driven mindset, with the ability to balance creativity with performance insights

●      Strong organizational skills, with the ability to manage multiple content streams and deadlines simultaneously

●      A proactive approach to trends and innovation, constantly seeking new ways to enhance brand storytelling

IT’S AN ADDED PLUS IF YOU HAVE…

●      Experience working in mission-driven organizations, nonprofits, or social impact brands

●      A background in video editing, motion graphics, or photography for social media

●      Familiarity with paid social strategies and influencer partnerships

●      Knowledge of SEO best practices for social content

YOU’LL BE SUCCESSFUL IF…

You’re a social media native

You have your finger on the pulse of digital culture and know what works on social platforms. You thrive in fast-paced environments and know how to jump on trends while staying true to the brand.

You’re obsessed with engagement

You’re passionate about connecting with audiences and crafting content that drives shares, comments, and interactions.

You love storytelling

You know how to craft compelling narratives that build brand love and inspire action.

You’re highly organized and adaptable

You can juggle multiple content projects, pivot when needed, and thrive in a fast-moving, ever-changing digital landscape.

You take initiative

You don’t wait for instructions—you pitch ideas, test new formats, and push creative boundaries.

TEAM OVERVIEW

The Marketing & Growth team is a deeply passionate and highly skilled group of storytellers, marketers, and makers. We create innovative campaigns, craft powerful stories, and deliver world-class experiences to help the world, along with our amazing community of supporters, become more aware of the global water crisis and inspire them to join us in our mission to end it.

HIRING TIMELINE

This role was posted on March 20, 2025 and is estimated to remain open for 90 days.

SALARY RANGE

This is an exempt role with a range of $103,910 - $129,890 a year.

BENEFITS & PERKS

Unlimited PTO

Summer Fridays

6-week paid sabbatical leave after 5 years of employment

Annual bonus potential through The Pool

401k plan + employer match

Medical covered at 80% + Dental/Vision contributions

FSA + dependent day care FSA

Employer-paid life insurance, STD, LTD

16-week paid maternity and paternity leave for new parents

Stipends for Home office, Professional Development, TSA Pre-check and a You-do-You Perk

2-4 annual travel requirements to spend quality in-person time with the team

ORGANIZATIONAL OVERVIEW

At charity: water, we believe that water changes everything. We work with local implementing partners to fund sustainable solutions that provide clean and safe drinking water to people around the world. Since 2006, with a diverse team of world-changers and an unstoppable community of supporters, we’ve brought clean water to more than 20 million people worldwide. With the makings of a mid-size tech startup, we’re reinventing charity through endless innovation, contagious passion, beautifully crafted stories, and a powerful brand that inspires a new kind of generosity.

At charity: water, we value every background, identity, and experience. We believe that a diverse team, informed by different cultures and perspectives, makes us stronger. We are committed to doing the work and challenging each other to be an organization in which everyone is respected and heard. We commit to providing genuine opportunities for all people to thrive. And we will continue to embed diversity, inclusion, belonging, and equality in everything we do.

Note, charity: water will never ask you for your credit card or financial information during the interview process. Should you receive a message requesting this information, please mark the email as spam and report here.