Senior Specialist, Marketing

As a Senior Specialist, Marketing at Oscar, your main responsibilities will include defining campaign objectives to align with business goals, supporting the creation of marketing tactics, managing campaign execution, and analyzing campaign results. You'll collaborate with cross-functional teams to enhance client engagement in both B2B and D2C environments.

To excel as a Senior Specialist in Marketing at Oscar, you should have a Bachelor's degree or equivalent experience, along with at least 2 years of experience in engaging consumers and driving digital engagement. Familiarity with cross-functional teamwork as well as strong data analysis skills will also be essential for this role.

Oscar promotes a blended work culture where everyone feels connected, regardless of their location. As a Senior Specialist, Marketing, you'll be working in our New York City office at least two days a week, enjoying a hybrid setup that allows for flexibility while fostering collaboration and innovation.

Absolutely! At Oscar, we believe in nurturing talent and providing our employees with opportunities for growth. As a Senior Specialist, Marketing, you’ll have avenues to engage in various projects, take initiatives, and expand your skill set in a supportive environment.

The application process for the Senior Specialist, Marketing role at Oscar typically involves submitting your resume, followed by an initial interview to discuss your experience and qualifications. Depending on the outcome, you may participate in further interviews with the team, including case studies or evaluation of your approach to marketing challenges.

In responding to this question, focus on detailing specific campaigns that illustrate your marketing skills. Include metrics to showcase the success of these campaigns and emphasize your role in managing elements like the budget, timeline, and cross-functional collaboration.

When discussing your approach to data, share examples of how you've relied on metrics to shape campaign strategies. This could involve A/B testing, analyzing consumer behavior, or evaluating results post-campaign to optimize future efforts.

Think of a specific example that highlights your ability to work collaboratively with different departments. Discuss the project, the roles involved, and how this teamwork helped achieve the project's objectives, emphasizing your communication skills.

Tailor your answer by discussing the specific segmentation frameworks and tools you've used, how they informed targeting efforts, and the outcomes. Showing your understanding of customer personas and their relevance will add significant value to your response.

Express your insights into key performance indicators (KPIs) used in measuring campaign success. Be sure to cite examples of metrics you've tracked in past campaigns and how those informed changes to your marketing approach.

Discuss a particular instance where you employed A/B testing, explaining the hypothesis, the variables tested, and the insights gained from the results. Highlight what changes were implemented as a result and the impact on overall campaign performance.

Demonstrate your understanding of aligning marketing efforts with company objectives by sharing methods you've used to integrate business metrics into planning and executing your marketing strategies effectively.

Describe your approach to writing copy that resonates with audiences. You might discuss understanding customer pain points, using persuasive language, or performing audience research to craft messages that drive engagement.

In your response, share examples of how you've managed timelines effectively, prioritized tasks, and communicated with teams during high-pressure situations to ensure projects are completed successfully. Highlight your organizational skills.

Discuss your understanding of the differences in targeting B2B versus D2C audiences. Outline your approach for balancing messaging that speaks to both markets, leveraging unique angles while maximizing efficiency in campaign execution.