Account Executive, Technology PR

As an Account Executive in Technology PR at Edelman, your responsibilities span across creating communications plans, drafting press releases, and managing client relations. You will collaborate with the team to research media landscapes while also providing oversight to interns and Assistants, ensuring that project goals are met effectively. Your role will be pivotal in conducting coverage monitoring and compiling reports to enhance our clients' reputation in the technology sector.

To qualify for the Account Executive position at Edelman, candidates should possess at least one year of full-time experience in communications and hold a bachelor's degree in a relevant field such as public relations, communications, or journalism. Ideal candidates are well-versed in the technology landscape, boast strong writing skills, and are adept at navigating media relations to effectively convey clients' messages.

Edelman is committed to continuous learning and development for its employees, particularly for Account Executives. As part of the team, you'll have access to various internal and external training opportunities designed to enhance your skills in communication, media relations, and campaign development, allowing you to stay ahead in the ever-evolving technology landscape.

The work culture at Edelman is collaborative, innovative, and nurturing. Account Executives are encouraged to share their ideas and participate in creative brainstorming sessions. The company emphasizes empathy, curiosity, and teamwork, creating an environment that is not only inspiring but also respectful and inclusive, reflecting its commitment to diversity and representation.

Career advancement for Account Executives at Edelman is highly encouraged, with potential pathways to senior roles in communications, media relations, or strategic planning. With your experience in technology PR and networking within the company, you can grow into positions that influence larger strategies and client relationships while leading teams and mentoring new talent.

To stay informed about technological advancements, I regularly read industry news, follow influential figures on social media, and subscribe to relevant newsletters. Additionally, I engage in discussions with industry peers and attend webinars or conferences to understand emerging trends firsthand.

In my previous role, I managed a PR campaign that involved launching a software product. I coordinated with the team to draft press releases, managed influencer outreach, and monitored the campaign's impact in real-time, which ultimately resulted in exceeding our engagement metrics by 30%.

I utilize media monitoring tools and Google Analytics to track coverage and engagement metrics. I compile comprehensive reports summarizing media mentions and audience response, highlighting key insights that inform future campaigns and demonstrate the value of our efforts.

I prioritize projects based on urgency and importance, breaking them down into manageable tasks. I communicate clearly with my team about timelines and collaborate to ensure all deadlines are met without compromising quality. Staying organized using task management tools is crucial in navigating tight schedules.

In my previous role, I leveraged social media platforms to amplify PR messages. I created engaging content, coordinated live Q&A sessions, and monitored audience interactions to shape our media strategies effectively. I understand the nuances of different platforms and how they impact audience engagement.

I embrace creativity by brainstorming new approaches to storytelling and campaign strategies. Whether developing unique pitches or designing innovative content, I strive to present ideas that are fresh and attention-grabbing, while still aligning with our client’s brand messaging.

I focus on establishing genuine connections with media contacts by personalizing my outreach. I take the time to understand their interests and past work to tailor pitches accordingly. Whether it's through informal coffee chats or engaging with them on social media, I aim to nurture these relationships over time.

I admire Edelman’s commitment to innovative communication strategies and fostering a diverse and inclusive work environment. I believe my passion for technology and strong background in PR aligns seamlessly with the values of Edelman, and I'm excited about the opportunity to contribute to impactful campaigns.

I measure the success of a PR strategy by evaluating KPIs such as media impressions, audience engagement, sentiment analysis, and the achievement of specific campaign objectives. Conducting post-campaign reviews helps in understanding the impact and areas for improvement in future initiatives.

My approach to crisis management is proactive and focused on transparent communication. I emphasize the importance of responding quickly, gathering all necessary information, and creating a strategic PR response that addresses stakeholder concerns while maintaining the client's reputation.