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SDR Manager - job 1 of 2

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Fast Facts

ClassDojo is seeking an SDR Manager who will lead and develop a team focused on optimizing outbound sales strategies and pipeline growth in the education technology sector. This role offers the opportunity to directly impact education experiences while working with a mission-driven company.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Responsibilities: Lead and mentor a team of SDRs to achieve performance goals, optimize outreach strategies, oversee sales pipeline growth, and collaborate across teams to enhance messaging and lead generation.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Skills: Proven leadership in growing SDR teams, strong coaching skills, excellent communication, data-driven decision-making, and adaptability in a fast-paced environment.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Qualifications: Experience in K-12 education technology sales, ability to build teams or scale existing ones, proficiency with sales technologies like Salesforce, and a passion for transforming children’s learning experiences.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Location: Remote or San Francisco, with significant hours overlap required with one of the Americas time zones.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Compensation: $117000 - $178000 / Annually



ClassDojo's goal is to give every child on Earth an education they love.

We started by building a powerful network for communication. ClassDojo’s flagship app is the #1 communication app connecting K-12 teachers, children, and families globally. Teachers use it to share what’s happening throughout the day through photos, videos, and messages that make parents feel like they’re there. It’s actively used in over 95% of US schools, reaching over 45 million children in 180 countries, with a team of just around 200 people [1]. We are now beginning to use this network to give kids the best learning experiences in the world, far beyond those a standard school can provide.

We hire for talent density. Our team comprises the most talented, entrepreneurial, and innovative teammates from around the world, with experience in education and large scale consumer internet companies, including Instagram, Netflix, Dropbox, Stripe, Uber, Y Combinator, and more. We’re building a company where the most talented people want to work. We believe you’ll do the best work of your life here—and you’ll pioneer the future of education, too.

What You’ll Do:

As the SDR Manager, you will play a pivotal role in shaping and scaling our outbound sales efforts. You will lead and mentor a team of SDRs, driving strategy, optimizing outreach, and ensuring our team effectively engages with school and district leaders. Your leadership will be instrumental in developing a high-performing team, refining sales processes, and achieving pipeline growth that contributes to ClassDojo’s overall success.

Your Responsibilities Will Include:

  • Lead & Develop the SDR Team: Recruit, train, mentor, and coach SDRs to meet and exceed performance goals.
  • Optimize Outreach Strategies: Build and refine outreach strategies across phone, email, and social channels to drive engagement with school and district leaders.
  • Drive Pipeline Growth: Oversee the SDR team’s contribution to the sales pipeline, ensuring a steady flow of qualified leads for Account Executives.
  • Performance Management & Metrics: Establish and track KPIs, analyze SDR performance, and implement improvement strategies where needed.
  • Collaborate Cross-Functionally: Work closely with Sales, Marketing, and Operations teams to align strategies, optimize lead generation, and enhance messaging.
  • Refine Sales Processes & Playbooks: Establish scalable and repeatable SDR processes, scripts, and cadences to ensure consistency and effectiveness.
  • Leverage Sales Technology: Ensure the SDR team effectively utilizes tools like Salesforce, Outreach, and other sales engagement platforms to drive efficiency.

You Will Be a Match If:

  • You have a proven track record of leading and growing high-performing SDR teams, with consistent achievement of pipeline and revenue goals.
  • You have strong coaching and mentorship skills, with a passion for developing SDRs into successful sales professionals.
  • You thrive in a fast-paced, dynamic environment and enjoy the challenge of scaling outbound sales efforts.
  • You have excellent communication and relationship-building skills, both internally (with cross-functional teams) and externally (with education decision-makers).
  • You are data-driven and analytical, using metrics to drive decision-making and continuously improve team performance.

You Might Be a Good Match If:

  • You have experience in education technology sales, particularly in selling to K-12 schools and districts.
  • You have successfully built SDR teams from the ground up or significantly contributed to the scaling of a team.
  • You are comfortable working cross-functionally with Marketing, Sales Ops, and Account Executives to refine outreach strategies and enhance conversion rates.
  • You have experience with sales technologies such as Salesforce & Outreach.
  • You are passionate about education and making an impact, aligning with ClassDojo’s mission to transform learning experiences for children worldwide.

This role offers a unique opportunity to shape and scale ClassDojo’s sales development function, directly contributing to our growth and impact in education. If you’re an experienced SDR leader looking for a mission-driven company where you can make a difference, we’d love to hear from you!

[1] Some more context:

(If you are on LinkedIn, you will not be able to access the hyperlinks below. Once you click apply, you will be directed to our career website (if you are not on there already) and will be able to access the hyperlinks)

Click here if you're interested in learning more about what we've been up to.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. In accordance with the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. We are happy to accommodate any disabilities or special needs. We are a distributed company, so we hire regardless of location, as long as you are willing to have significant hours overlap with one of the Americas time zones.

ClassDojo takes a number of factors into consideration when determining compensation, including geographic location, experience, and skillset. This role is eligible for an incentive pay component. The estimated range below represents On Target Earnings ("OTE"), which includes both an annual base salary and target sales incentive.

CA, WA, NY, NJ, CT states: $130,000 - $178,000 (USD)

All other states in the US: $117,000 - $160,000 (USD)

#LI-Remote

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CEO of ClassDojo
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Usamah Chaudhary
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Average salary estimate

$147500 / YEARLY (est.)
min
max
$117000K
$178000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About SDR Manager, ClassDojo

ClassDojo is on the lookout for an enthusiastic SDR Manager to join our remote team! If you're passionate about education and have a knack for leading and developing high-performing sales teams, this could be the perfect fit for you. As the SDR Manager at ClassDojo, you'll be at the forefront of shaping our outbound sales strategies, directly impacting the education experiences of children worldwide. Your primary responsibilities will include mentoring a talented team of Sales Development Representatives, optimizing outreach strategies, and ensuring a steady flow of qualified leads into our sales pipeline. You'll collaborate closely with our marketing and operations teams to create consistent and effective messaging that resonates with school and district leaders. We're looking for someone with proven leadership experience in growing SDR teams, strong coaching skills, and proficiency with sales technologies like Salesforce. At ClassDojo, we're committed to transforming education, and your work as an SDR Manager will play a critical role in achieving that mission. Join us and make a meaningful difference in the lives of students, parents, and educators around the globe!

Frequently Asked Questions (FAQs) for SDR Manager Role at ClassDojo
What are the main responsibilities of an SDR Manager at ClassDojo?

As an SDR Manager at ClassDojo, your primary responsibilities will include leading and mentoring a team of SDRs, optimizing outreach strategies across various channels, and driving pipeline growth by ensuring a steady flow of qualified leads for Account Executives. You'll also collaborate with marketing and sales operations to enhance lead generation strategies and refine sales processes.

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What qualifications are required for the SDR Manager position at ClassDojo?

Candidates applying for the SDR Manager position at ClassDojo should have experience in K-12 education technology sales, a proven track record in leading SDR teams, and strong coaching abilities. Familiarity with sales tools like Salesforce and a passion for improving children's learning experiences will also be essential.

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How does the SDR Manager role at ClassDojo contribute to the company's mission?

The SDR Manager at ClassDojo plays a vital role in achieving our mission by developing effective outbound sales strategies that engage school and district leaders. Your efforts will directly contribute to pipeline growth and help further ClassDojo's goal of providing quality educational experiences for children around the world.

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What skills are essential for success as an SDR Manager at ClassDojo?

Success as an SDR Manager at ClassDojo requires excellent leadership, communication, and relationship-building skills. You should be data-driven, with the ability to analyze performance metrics and make decisions based on that data. Adaptability in a fast-paced environment is also key, along with a strong passion for education.

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What is the expected salary range for the SDR Manager role at ClassDojo?

The salary for the SDR Manager position at ClassDojo varies based on geographic location and experience. The estimated range is typically between $117,000 to $178,000 annually, with potential for additional incentive pay based on performance.

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Common Interview Questions for SDR Manager
What strategies do you use to motivate your sales team as an SDR Manager?

To motivate my sales team, I focus on setting clear, achievable goals and providing regular feedback. I also believe in celebrating successes, whether big or small, and fostering a supportive environment where team members feel valued and encouraged to share their ideas.

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Can you describe your approach to optimizing outreach strategies?

My approach to optimizing outreach strategies involves analyzing past performance data to identify what works best. I prioritize understanding our target audience and tailor our messaging to meet their specific needs, utilizing different channels such as email, phone calls, and social media to maximize engagement.

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How do you measure the performance of your SDR team?

I measure my SDR team's performance through established KPIs such as the number of qualified leads generated, conversion rates, and overall contribution to the sales pipeline. Regular one-on-one check-ins help to provide insight into individual performances and support continuous improvement.

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What experience do you have with sales technologies like Salesforce?

In my previous roles, I've extensively used Salesforce to manage leads, track opportunities, and analyze sales performance. I'm comfortable training the SDR team in utilizing the platform effectively to streamline processes and improve sales efficiency.

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How would you handle a team member who is struggling to meet their targets?

If a team member is struggling, I would take a collaborative approach by first understanding their challenges during a private meeting. Together, we would identify areas for improvement and establish an action plan that includes additional training, mentorship, or adjusted goals to help them get back on track.

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What do you see as the biggest challenges for SDRs in the education sector?

The biggest challenges for SDRs in the education sector often include navigating a complex decision-making process while building relationships with various stakeholders. Staying informed about educational trends and effectively communicating our unique value proposition to address specific needs can also be challenging.

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How do you ensure your team stays updated on industry trends?

I encourage my team to engage in continuous learning through industry publications, webinars, and professional development courses. We also hold regular meetings to discuss emerging trends and share insights from our experiences, ensuring we adapt our strategies accordingly.

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Describe a time when you successfully developed a high-performing SDR team.

In my previous role, I focused on creating a comprehensive onboarding program for new SDRs that included thorough training on product knowledge, sales techniques, and effective outreach strategies. As a result, team members quickly ramped up their performance, leading to a 30% increase in qualified leads within six months.

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What role does collaboration play in your management style?

Collaboration is central to my management style. I believe that working closely with marketing and operations teams to align strategies is crucial for optimizing lead generation and refining sales processes. I also promote a collaborative environment within the SDR team to encourage idea-sharing and peer support.

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Why do you want to work as an SDR Manager at ClassDojo?

I am excited about the opportunity to work as an SDR Manager at ClassDojo because of the company's mission to transform education. I am passionate about making a positive impact on children's learning experiences and believe my background in education technology sales makes me a great fit to lead efforts that align with ClassDojo's goals.

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ClassDojo’s mission is to give teachers, parents, and students the power to create incredible classrooms.

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Full-time, remote
DATE POSTED
April 8, 2025

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