Agency Development Lead, Enterprise Ad Sales - job 1 of 2

As the Agency Development Lead at DoorDash, you will own the sales pipeline for agency agreements, establish long-term partnerships, and create a strategic framework that aligns with our advertising vision. Your key responsibilities include developing agency relations, training agency teams, and influencing product roadmaps to ensure alignment between agency needs and DoorDash's offerings.

The ideal candidate for the Agency Development Lead role at DoorDash should have a deep understanding of the advertising agency landscape, experience in digital ads, and demonstrated skills in stakeholder relationship management. Strong analytical and creative thinking abilities are crucial, along with excellent communication and negotiation skills.

The Agency Development Lead significantly contributes to DoorDash’s advertising strategy by building relationships with agency executives and acting as a liaison to inform product development. This role helps accelerate brand-specific advertiser growth by partnering with agency stakeholders and ensuring our advertising solutions meet their needs.

DoorDash seeks an Agency Development Lead who possesses entrepreneurial thinking, exceptional organization skills, and the ability to thrive in an ambiguous environment. The right candidate balances short-term impact with long-term vision while effectively managing stakeholder relationships across all levels of agency organizations.

The work environment at DoorDash for the Agency Development Lead is collaborative and fast-paced. You will be part of a rapidly growing team where innovation is encouraged. Interacting with various departments like marketing, analytics, and product, you will have the opportunity to influence key business decisions while contributing to DoorDash’s mission of empowering local economies.

When approaching relationships with major advertising agencies, I would start by researching their current operations and identifying their pain points. Building trust through honest communication and offering tailored solutions can facilitate strong partnerships. Demonstrating understanding and value will help in nurturing these relationships effectively.

In a previous role, I managed a campaign that required immediate results while also focusing on brand development. I set up benchmarks for quick wins that would satisfy our stakeholders while also aligning those efforts with a comprehensive long-term strategy that benefited the brand image, showcasing how both can coexist.

I evaluate the success of advertising partnerships through metrics like ROI, engagement data, and brand lift studies. Regular review meetings with partners help gauge performance and adapt strategies accordingly, ensuring alignment with both parties' goals for continued growth.

I prioritize by assessing the strategic value and impact of each demand. Effective communication and setting clear expectations with all stakeholders help manage these competing needs while ensuring that I can focus on the initiatives that align with our overall business objectives.

I stay informed on digital advertising trends by regularly reading industry publications, attending webinars, and networking with other professionals in the field. This continuous learning approach allows me to bring innovative ideas to the table and keep our strategies fresh and relevant.

Potential challenges may include navigating the rapidly changing advertising landscape and managing diverse stakeholder expectations. However, I believe that by fostering open communication and being adaptable to change, I can turn these challenges into opportunities for growth and collaboration.

To train agency teams effectively, I would implement a structured training program that includes hands-on experiences, workshops, and ongoing support. Tailoring content to different team roles helps ensure that all members can apply strategic insights, enhancing their capabilities and overall performance.

To influence product development, I would maintain strong relationships with product teams, gathering feedback from agency partners about their pain points. By regularly sharing insights and advocating for necessary changes, I can help shape a product roadmap that aligns with real-world user needs.

Analytics play a critical role in my decision-making process. By evaluating data trends and insights, I can informed strategic decisions and adjust tactics as needed to maximize effectiveness in addressing both agency and DoorDash objectives.

To enhance agency engagement, I would focus on creating user-friendly resources, providing regular updates on new features, and hosting engagement events where agencies can share feedback and best practices. This collaboration ensures our platform remains relevant and compelling.