Associate Marketing Manager

As an Associate Marketing Manager at Copeland, your main responsibilities will include event planning and execution, where you research and coordinate participation in industry trade shows. You’ll also align marketing strategies with sales objectives to drive lead generation and retention. Additionally, you will be tasked with developing marketing campaigns, creating sales materials, and conducting research to identify market trends, all while managing a budget and fostering partnerships that enhance Copeland's brand credibility.

To qualify for the Associate Marketing Manager role at Copeland, candidates should possess a university degree in Business, Marketing, or Communications, along with at least four years of relevant experience in strategic marketing. Familiarity with B2B marketing and strong project management capabilities are essential. Excellent communication skills, the ability to solve problems proactively, and a willingness to travel for events will also be key factors in your success in this position.

Key skills for an Associate Marketing Manager at Copeland include strong project management abilities to handle multiple initiatives simultaneously, exceptional written and verbal communication skills, and the capacity to lead remote teams effectively. A background in B2B marketing strategies, alongside creativity in campaign planning and event execution, will be crucial. Fluency in multiple languages such as French, German, Spanish, or Italian is also a plus!

The Associate Marketing Manager plays a pivotal role at Copeland by promoting sustainable HVACR technologies that aim to reduce carbon emissions and improve energy efficiency. Through innovative marketing strategies and events, you will help educate customers on the benefits of these technologies, driving the adoption of solutions that support Copeland’s commitment to a sustainable future and a healthier planet.

Yes, the Associate Marketing Manager position at Copeland is a remote role based in France. This flexibility allows you to work from the comfort of your home while collaborating with a dynamic European team that is focused on making significant contributions to the sustainability sector.

To effectively prioritize tasks, I recommend using a project management tool to track deadlines and dependencies. It’s essential to communicate regularly with cross-functional teams and adjust priorities as needed. Additionally, I believe in setting clear goals for each project to ensure that resources are allocated efficiently and tasks are completed on time.

I would employ a mix of digital marketing, targeted content creation, and event marketing strategies. Building a content calendar tailored for specific audience segments, leveraging social media for brand awareness, and planning impactful exhibitions at relevant trade shows can effectively enhance visibility and engagement.

Certainly! In my last position, I spearheaded a digital campaign that increased lead generation by 40%. I began with thorough market research to identify our audience's pain points, followed by creating compelling content and targeted ads. The success stemmed from precise tracking and continuous optimization based on performance metrics.

In a remote environment, I prioritize transparent communication and foster a collaborative culture by utilizing tools like video conferences and project management software. I believe in setting regular check-ins and cultivating an open forum for feedback to encourage team cohesion and innovation.

Data analysis is crucial for informed decision-making. I regularly analyze metrics such as website traffic, conversion rates, and customer demographics to assess the effectiveness of marketing campaigns. Insights from this data guide future strategies and help optimize ROI.

I believe in addressing negative feedback promptly and professionally. It’s important to acknowledge the concerns raised, provide constructive responses, and take the conversation offline if necessary. Learning from feedback allows us to improve future campaigns and maintain customer trust.

I have extensive experience in organizing both virtual and in-person events. I manage everything from venue selection and logistics to promotional materials and follow-up strategies. My focus is always on creating engaging experiences that resonate with the target audience and deliver value.

I advocate for regular interdepartmental meetings to ensure both marketing and sales teams are aligned on goals and messaging. Developing shared objectives and creating collaborative campaigns helps maintain consistency and enhances lead conversion rates.

I regularly subscribe to industry publications, attend webinars, and participate in networking events to stay informed about marketing trends. Engaging with online communities and following thought leaders also helps me gain insights into innovative marketing practices.

Sustainability should be a cornerstone of modern marketing strategies. By emphasizing eco-friendly practices and products, brands not only appeal to conscious consumers but also contribute to broader efforts against climate change. It's about aligning brand values with those of the target audience.