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Product Marketing Manager

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🎯 Role Overview

You'll be our go-to product marketing specialist, getting your hands dirty to bring GTM strategies to life across both Crop.photo (our AI platform that keeps brands looking sharp) and Evolphin's digital asset management solutions. Working with our CMO, you'll run lean but make big waves. This scrappy role puts you right where the action is – launching both products now while crafting the story of how they'll come together in the future. Think fast, move faster, and be ready to hustle across channels to make your mark. If you love doing a bit of everything and seeing real results from your work, you'll fit right in.

💼 Key Responsibilities

Market Research & Strategy:

Conduct in-depth market research to identify opportunities across eCommerce brands, creative post-production and marketing teams
Define and validate market segments, buyer personas, and jobs-to-be-done for both platforms - Crop.photo & Evolphin DAM
Develop positioning strategies that highlight the unique AI advantages of Crop.photo for brand compliance
Create compelling narratives around Evolphin's digital asset management capabilities especially with the focus on video post-production

Go-to-Market Execution:

Drive product launches by coordinating with cross-functional teams (product, sales, customer experience)
Develop pricing strategies that maximize adoption and revenue
Create sales enablement materials that clearly communicate our value propositions
Build content strategies that highlight the convergence of digital asset management with AI-powered brand compliance

Competitive Intelligence:

Monitor the competitive landscape for both AI-powered visual tools and digital asset management solutions
Identify differentiators and adjust positioning accordingly
Create battle cards and competitive analyses for sales teams
Track industry trends and technological advancements

Sales Enablement:

Develop proposal templates, discovery questionnaires, and presentation assets
Create product demos and use cases that showcase real-world applications
Train sales teams on effectively communicating product value
Design customer success stories that highlight ROI and business impact

Thought Leadership:

Contribute content for webinars, whitepapers, and blog posts
Develop materials for account-based marketing initiatives
Craft messaging that positions us as innovators in brand compliance and digital asset management
Collaborate with industry experts to establish credibility in the market

📋 Required Experience & Skills

Bachelor's degree or equivalent experience
3+ years of product marketing experience (SaaS experience preferred)
Demonstrated success in B2B technology marketing
Strong understanding of digital asset management, creative/media workflows
Experience building go-to-market campaigns that effectively highlight product capabilities
Excellent analytical skills with experience in data analysis and ROI calculations
Proven ability to translate complex technical capabilities into compelling customer benefits
Strong project management skills and attention to detail
Outstanding written and verbal communication

💪 What Sets You Apart

Experience with AI/ML products or creative/media technology
Understanding of brand management, creative workflows, or video post-production
Background in marketing to creative professionals or enterprise marketing teams
Experience with product launches in early-stage environments ($0.2M-$1M ARR)
Ability to work effectively in a fast-paced startup environment
Track record of building successful relationships across organizational levels
Experience with marketing products through technological transitions or convergence

📊 Success Metrics

Development of clear positioning and messaging that drives market adoption
Successful product launches with measurable impact on pipeline and revenue
Creation of sales enablement materials that increase win rates
Contribution to thought leadership content that generates qualified leads
Customer feedback that validates messaging effectiveness

💪 Why This Role Is Epic

Be part of a potential GenAI unicorn from day one
Become our founding Product Marketing Manager with outsized impact
Collaborate directly with CMO, founder and leadership to execute winning strategies
Build something massive with backing from Evolphin and 12,000+ existing users
Work with cutting-edge AI tech that creative professionals actually love
Help craft the product marketing playbook for brand visual consistency tools
Establish yourself as a pioneer in an emerging product category
Opportunity to grow from first PMM hire to team leader as we scale
Receive meaningful equity at an early stage with massive upside potential

🤖 About Our Products

At the intersection of AI and visual media, our platforms are transforming how brands maintain consistency at scale:

Crop.photo leverages cutting-edge AI to help brands ensure visual consistency across all media assets. With over 12,000 users already, our platform automates image and video processing to maintain brand identity across product photos, promotional materials, and more.

Evolphin is a leader in digital & media asset management, with deep expertise in transforming media workflows for retail, eCommerce, media & entertainment, and beyond.

As these platforms converge, you'll be at the forefront of a revolutionary approach to brand management – combining intelligent asset organization with AI-powered brand compliance in a unified solution that will redefine creative workflows.

Average salary estimate

$100000 / YEARLY (est.)

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$80000K

$120000K

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What You Should Know About Product Marketing Manager, Crop.photo

Are you ready to take on an exhilarating role as a Product Marketing Manager with our innovative team at Crop.photo and Evolphin? In this exciting position, you'll be at the forefront, shaping go-to-market strategies for two game-changing platforms. At Crop.photo, we focus on leveraging AI technology to help brands maintain visual consistency across all media assets, while Evolphin leads the way in digital asset management, revolutionizing workflows for creative professionals. Collaborating closely with our CMO, you’ll be executing product launches, conducting market research, and carving out unique positioning strategies that showcase what makes our products exceptional. We value a hands-on approach where your ideas can make a noticeable impact. You’ll dive deep into market analysis, develop sales enablement materials, and create compelling narratives that captivate our audience. Your experience will help steer our competitive intelligence efforts and engage with industry experts. If you thrive in a fast-paced startup environment that encourages creativity and critical thinking, you'll feel right at home. Plus, this is an unparalleled opportunity to grow from being the founding Product Marketing Manager into a leadership role within a thriving organization that’s already gained traction with over 12,000 users. Get ready to make waves in the industry and help us reshape brand management through AI-driven excellence!

Frequently Asked Questions (FAQs) for Product Marketing Manager Role at Crop.photo

What responsibilities does a Product Marketing Manager at Crop.photo and Evolphin have?

As a Product Marketing Manager at Crop.photo and Evolphin, you will have a wide array of responsibilities including conducting market research, defining market segments, running product launches, developing effective pricing strategies, and creating sales enablement materials. Your role will also involve monitoring the competitive landscape and crafting compelling narratives about our offerings, ensuring that they resonate with our target audiences.