Senior Regional Marketing Specialist, AMS (Southeast)

As a Senior Regional Marketing Specialist at Darktrace, you'll be responsible for managing regional go-to-market strategies and executing localized campaigns that align with global marketing objectives. You will create and execute virtual and live events designed to engage customers, drive brand awareness, and convert prospects. Additionally, you'll maintain operational systems, budget oversight, and performance metrics that impact the marketing outcomes within the region.

Darktrace is looking for a candidate with 2-4 years of combined marketing experience, particularly in demand generation, field marketing, or partner marketing, within a dynamic growth environment. A Bachelor’s degree in business, marketing, or a related field is preferred, along with strong organizational and communication skills. Familiarity with the AMS market and a proven track record of collaboration with sales and cross-functional teams are also crucial.

In the role of Senior Regional Marketing Specialist at Darktrace, you will design and implement a variety of marketing campaigns, including targeted programs tailored specifically for the region. Your efforts will help land localized campaigns that align with the overall global strategy, thereby enhancing customer journeys and fostering deeper relationships with prospects and clients.

Essential skills for the Senior Regional Marketing Specialist role at Darktrace include strong interpersonal and verbal communication abilities, project and program management expertise, and operational excellence in executing marketing initiatives. You'll also need to display proficiency in developing and analyzing performance metrics to drive business outcomes.

The Senior Regional Marketing Specialist at Darktrace will plan and execute a diverse range of events, both virtual and live, aimed at educating customers about AI and cybersecurity innovations. This includes third-party industry events and proprietary Darktrace-led gatherings that create opportunities for engagement, networking, and knowledge sharing within the region.

In discussing your experience with developing marketing campaigns, be specific about the strategies you implemented and the results you achieved. Highlight any relevant projects where you developed campaigns aimed at increasing customer engagement or sales, particularly in a regional context.

When prioritizing tasks, it’s beneficial to discuss using tools like project management software and frameworks that help you assess deadlines, impact, and resource allocation. Make sure to mention your ability to communicate with stakeholders to align priorities effectively.

Discuss key performance indicators like conversion rates, engagement metrics, customer acquisition costs, and brand awareness levels. Emphasize how analyzing these metrics helps improve future campaign strategies and marketing effectiveness.

When sharing an example of a successful event, focus on the planning phase, the objectives of the event, how you measured its success (both qualitatively and quantitatively), and what you learned for future events. Highlighting outcomes like increased engagement or generated leads will be particularly impactful.

Explain your method for collaborating with sales and other departments to understand overarching business goals. Describe how you translate those goals into marketing strategies that drive measurable results, ensuring alignment at every stage.

Discuss the importance of open communication, regular updates, and mutual goals when building relationships with stakeholders. Providing examples of past collaborations where your networking skills resulted in successful campaigns can make a strong impression.

When answering this question, share experiences of how market research, customer insights, or performance data informed your marketing campaigns or decisions. Discuss the techniques you used to analyze data and the results of implementing changes based on your findings.

Communicate your openness to feedback, illustrating it with examples of times when constructive criticism led to improved results. Discuss your strategies for using feedback to refine campaigns and strengthen relationships with teams and stakeholders.

When discussing a challenge, provide a specific example that highlights your problem-solving skills. Detail the obstacle, your approach to overcoming it, and the outcome that resulted from your efforts, focusing on lessons learned that could apply to the Senior Regional Marketing Specialist role.

Show your knowledge of Darktrace's history, technological innovations, and market position in cybersecurity AI. Discuss your understanding of its current strategies and how the role of Senior Regional Marketing Specialist can contribute to furthering its mission to combat cyber disruption.