Marketing Strategist

As a Marketing Strategist at our company, you'll lead the development of full-funnel digital marketing strategies by collaborating closely with the account team. You'll play a pivotal role in defining customer journeys and ensuring that our SEO, SEM, and social strategies are well-aligned. Additionally, you'll be responsible for optimizing user experiences, monitoring KPIs, and analyzing campaign performances to generate actionable insights, making your role critical to our campaign success.

To be successful as a Marketing Strategist with us, you need a minimum of 6 years of experience in digital marketing, preferably within an agency environment. An advanced level of English (C1/C2) is mandatory, and a degree in Marketing, Communications, or a related field is preferred. Strong analytical skills and experience with CRM platforms like Klaviyo are also essential, alongside familiarity with Shopify, WordPress, and digital advertising via Google Ads and Meta Ads.

The Marketing Strategist role is 100% remote, allowing for flexibility and a work-life balance that many seek in today’s job market. You will have the opportunity to collaborate with your team members from the comfort of your home, while engaging in a dynamic and collaborative work environment.

For the Marketing Strategist position, there is an initial trial period of 4 months. This period allows both you and the company to evaluate fit and performance, with plenty of opportunities for long-term employment if you excel in the role. It's a great way to showcase your skills in strategizing and executing digital campaigns.

As a Marketing Strategist, you will have numerous opportunities for career advancement as you contribute to exciting projects and collaborate with experienced professionals. Our company encourages professional growth and provides avenues for you to expand your skill set, take on new responsibilities, and even explore leadership roles based on your performance.

When approaching the development of a digital marketing strategy, I start by outlining clear objectives aligned with overall business goals. This includes conducting market research to understand customer demographics and preferences. From there, I map out the customer journey, integrating various tactics such as content marketing, SEO, and social media to guide and engage the audience throughout the funnel.

To measure success, I rely on key performance indicators (KPIs) that align with the campaign objectives. These may include metrics such as conversion rates, engagement rates, and ROI. I also conduct regular performance analysis, utilizing tools to track user behavior and campaign analytics, allowing me to optimize ongoing campaigns based on real-time data.

I have extensive experience with CRM platforms like Klaviyo, which allows me to segment audiences effectively and deliver personalized content based on user behavior. This targeted approach has significantly enhanced customer engagement and retention rates in my past campaigns, leading to higher conversion rates and overall success.

In a previous role, during a live campaign launch, I noticed a drop in engagement rates. I quickly analyzed the data and realized there was a timing issue with our social media posts. I adjusted the scheduling, optimized the content for better engagement, and communicated with the team to ensure we were aligned, resulting in a renewed focus that improved overall performance.

Staying updated on digital marketing trends is crucial in our fast-paced environment. I regularly read industry blogs, participate in webinars, and engage in professional networks. Additionally, I analyze competitor strategies and subscribe to relevant newsletters to ensure that I’m always at the forefront of the latest techniques and innovations.

I once worked on an email marketing campaign where open rates were below industry standards. After analyzing the subject lines, I A/B tested different approaches and refined our audience segmentation. These changes resulted in a substantial increase in open rates and boosted overall engagement with the campaign's content.

Customer feedback is invaluable to my marketing strategies. I actively seek it through surveys, social media interactions, and analytics assessments. This feedback helps me understand customer needs and preferences, allowing for more tailored campaigns and product offerings that directly address market demands.

When faced with conflicting ideas, I prioritize open communication to understand each perspective. I facilitate a discussion where team members can present their viewpoints, encouraging collaborative problem-solving. By focusing on data and campaign objectives, I strive to find common ground and support decisions that are best for the project.

To enhance a company's online presence, I would focus on creating compelling content that resonates with the target audience while optimizing SEO strategies to improve visibility. Additionally, leveraging social media engagement and using paid advertisement effectively would help boost reach and interaction with potential customers.

I’m passionate about digital marketing because it combines creativity with analytics, allowing for innovative campaigning that truly impacts business success. The rapid evolution of technology keeps me excited, providing endless opportunities to learn and implement cutting-edge methods while connecting with audiences in meaningful ways.