Associate, Campaign Operations - job 1 of 2

The Associate, Campaign Operations at DoorDash is primarily responsible for building, testing, and launching retention marketing campaigns designed with excellent craft. You’ll be collaborating with the Lifecycle Marketing team to ensure campaigns are executed efficiently and effectively, handling everything from QA to sourcing feedback from multiple stakeholders.

To qualify for the Associate, Campaign Operations position at DoorDash, candidates typically need 3-4 years of experience in Retention Marketing or a related field. A strong technical proficiency with Braze and familiarity with other marketing automation tools are required, alongside excellent organizational skills and detail-orientation.

This position plays a crucial role in ensuring high-quality campaign delivery and operational efficiency. The Associate, Campaign Operations is the backbone of campaign execution, making sure all elements are in place for timely launches while also analyzing performance to inform future improvements.

As an Associate in Campaign Operations at DoorDash, you'll engage with various marketing channels including email, push notifications, and in-app messaging. Your role will involve hands-on experience in configuring and optimizing campaigns across these platforms using tools like Braze, while also developing dynamic content.

Working as an Associate, Campaign Operations at DoorDash offers numerous opportunities for career advancement. You will gain valuable insights from working cross-functionally with multiple teams, which can open up pathways to higher roles in marketing management, analytics, or strategy.

When answering this question, highlight how you've used Braze in past roles. Focus on specific campaigns you've managed, including the objectives, target audience, and how you utilized various features of Braze to optimize campaign performance.

Discuss your approach to QA processes, including how you collaborate with designers and copywriters. Emphasize the importance of cross-checking details, testing messaging, and gathering feedback before launch to achieve a high-quality output.

Highlight your organizational skills and any tools you use to manage your workload. Provide an example of how you’ve successfully prioritized marketing tasks, balancing deadlines and stakeholder needs effectively.

Focus on key performance indicators that matter in retention marketing, such as open rates, click-through rates, and conversion rates. Discuss how you gather insights from these metrics to inform future campaigns and optimize performance.

Share a specific experience where you used stakeholder feedback to refine a campaign. Detail the changes made, the reasoning behind them, and the resultant improvements in performance metrics.

Talk about your collaborative approach, emphasizing communication and alignment of goals. Provide examples of how you've effectively worked with different teams, highlighting your interpersonal skills.

Discuss your understanding of audience segmentation strategies and how data analytics tools can help identify different customer personas. Provide examples of how segmentation has been applied in past campaigns.

Mention any resources you regularly check, like industry blogs, webinars, or networking with peers. Highlight specific trends you've recently adopted or integrated into your work.

Describe your methods for assessing the effectiveness of a campaign after it is launched and how you report findings. Highlight any key learnings you've derived and implemented in future initiatives.

Express your enthusiasm for DoorDash's mission to empower local economies and how your skills and experiences align with their innovative marketing approach. Consider mentioning your passion for collaboration and creative problem-solving.