Senior Digital Advertising Consultant (div/f/m)

As a Senior Digital Advertising Consultant at DEPT®, you will be responsible for creating effective campaign strategies for top-tier clients. You'll need to consult on the best use of various marketing channels, focusing on paid media to craft long-term strategies that deliver results. Your role will also include collaborating with specialists to ensure successful delivery of these strategies.

To apply for the Senior Digital Advertising Consultant role at DEPT®, you should have at least 4 years of experience in social advertising, SEA, display, or affiliate marketing. Experience consulting in a digital agency with a focus on cross-channel strategies is highly desirable. Proficiency in both English and German is required, as is a results-oriented mindset and a passion for solving complex challenges.

DEPT® is committed to your growth as a Senior Digital Advertising Consultant. We offer personal development allowances to encourage continuous learning and provide access to training and certification opportunities. Our culture prioritizes skill enhancement, empowering you to excel in your role while contributing to innovative campaigns.

At DEPT®, we pride ourselves on creating a vibrant, inclusive workplace that fosters collaboration and innovation. As a Senior Digital Advertising Consultant, you can expect a culture that values diverse perspectives and encourages you to take initiative. Our flat organizational structure ensures that everyone’s ideas are heard and celebrated.

DEPT® offers a flexible hybrid working model for the Senior Digital Advertising Consultant position, allowing you to balance remote work with time spent in our offices in Berlin, Hamburg, or Cologne. This setup is designed to support your productivity and work-life balance, enabling you to work from home or abroad, depending on your needs.

Effective campaign strategy formulation starts with understanding the client's goals and challenges. I begin by gathering data and insights, then translate these into targeted strategies that leverage the client's strengths while considering market trends. Collaboration with specialists is key to ensure comprehensive execution.

One of my standout campaigns was for a B2B client where we increased their lead generation by 150% within three months. By integrating a multi-channel approach and closely analyzing performance data, we optimized the strategy in real-time, leading to exceptional results.

I subscribe to industry publications, attend webinars, and actively participate in marketing forums. Networking with other professionals also helps me keep my finger on the pulse of emerging trends and best practices, which I can integrate into my campaigns.

I rely heavily on tools like Google Analytics and various social media insights to track campaign performance. Additionally, I use project management software to collaborate with my team and ensure everyone is aligned, which enhances both efficiency and reporting.

In one campaign, we faced low engagement rates despite high ad spend. Through rigorous A/B testing, we discovered that our audience targeting needed refinement. Adjusting our segmentation led to a significant improvement in engagement, demonstrating the importance of ongoing analysis.

I focus on understanding the client's objectives and the specific strengths of each media channel. By presenting data-backed insights and past case studies, I guide clients through the decision-making process, often highlighting how an integrated approach can yield the best results.

Clear communication and setting realistic expectations are crucial. Regular updates, responsiveness to feedback, and proactive problem-solving help build trust and rapport with clients, ensuring they see us as partners in their success.

I prioritize by assessing each campaign's deadlines, objectives, and resource requirements. Effective use of project management tools and open communication with the team helps me delegate appropriately and ensure that we meet client expectations consistently.

I have successfully developed and executed B2B campaigns focusing on targeted lead generation and customer retention. My approach includes understanding the buyer’s journey and tailoring content and strategies to resonate with key decision-makers, which is crucial for B2B success.

Success metrics depend on campaign objectives but typically include KPIs such as ROI, conversion rates, and engagement levels. I believe in establishing clear metrics from the outset to evaluate performance effectively and make data-driven adjustments throughout the campaign.