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Sr. Product Manager (Demand)

At Digital Turbine, we make mobile advertising experiences more meaningful and rewarding for users, app publishers, and advertisers — intelligently connecting people in more ways, across more devices. We provide app publishers and advertisers with powerful ads and experiences that captivate consumers, fuel performance, and help telecoms and OEMs supercharge awareness, acquisition, and monetization. In a rapidly evolving industry, we are constantly innovating and creating better paths of discovery to connect consumers, publishers, and advertisers across the mobile ecosystem.


We are searching for a strategic and customer-focused Senior Product Manager to join our dynamic team. In this role, you will work closely with cross-functional teams to drive the product vision, strategy, and roadmap, ensuring the delivery of high-quality and innovative products that meet user needs and drive business growth.


Please note that Digital Turbine is a hybrid work environment-only candidates local to the specified office locations will be considered.


Responsibilities:
  • Strategy & Vision:  
  • Develop and implement compelling product vision and strategy based on customer needs, market trends, and competitive analysis.
  • Collaborate and work closely with the development teams in building solutions and platforms or enhancing existing ones with added features or integrations.
  • Product Development & Lifecycle Management:
  • Responsible for the full product lifecycle, from ideation to development, launch, and iteration.
  • Write and review documentation and deliverables such as PRDs, Solution Design Documents, Interface Specifications, Stories, Tasks, and IRDs.
  • Actively engage in key product development sessions, including: Architecture Reviews Agile Ceremonies / Iterations, Code and Workflow Reviews, Development QA Cycles, Launch Prep for General Availability (GA).
  • Review post-launch analytics, metric performance reviews, reporting insights, and upkeep.
  • Customer Insight & Market Analysis:
  • Address client challenges tied to post-release solutions.
  • Collaborate with sales and marketing teams to gather and prioritize customer requirements and needs, translating them into detailed product specifications and user stories.
  • Engage with external partners and stakeholders to align product development with market needs. comprehensive market research and customer analysis to identify opportunities and threats.
  • Teamwork & Collaboration:
  • Work closely with other Product Managers, fostering a collaborative and high-performing environment.
  • Work closely with Engineering, Design, Marketing, Sales, and Customer Support to ensure successful product development and launch.
  • Communicate product strategy, roadmap, and progress to internal stakeholders, including executive leadership.


Qualifications:
  • Bachelor’s degree in Business, Computer Science, Engineering, or related field; 5 years of experience in Product Management
  • Must have experience working within the ad tech/mobile space--specifically demand/DSPs/ad servers
  • Past background working with user acquisition and/or performance based platforms would be big plus!
  • Experience working with algorithims a plus
  • Demonstrated experience in leading product development from ideation to launch.
  • Excellent communication, and interpersonal skills.
  • Proven ability to collaborate with cross-functional teams and influence without formal authority.
  • Solid problem-solving and decision-making skills.
  • Proficient in product management software and tools (JIRA, C++, etc.)


About Digital Turbine:


Digital Turbine (NASDAQ: APPS) powers superior mobile consumer experiences and results for the world’s leading telcos, advertisers and publishers. Our end-to-end platform uniquely simplifies the ability to supercharge awareness, acquisition and monetization — connecting our partners to more consumers, in more ways, across more devices.


The company is headquartered in Austin, Texas, with global offices in New York, Los Angeles, San Francisco, London, Berlin, Singapore, Tel Aviv, and other cities around the world, serving top agency, app developer, and advertising markets. 


We are honored to have achieved numerous awards as an employer of choice, around the world, including: BuiltIn's Best Places to Work Awards in 2022, 2023 and 2024, DUNS 100 Best Places to Work in Tech for 2023 and 2024, and BDICode's 100 Best Companies to Work in 2024.


Digital Turbine is an equal opportunity employer committed to exemplifying diversity and inclusion around the world. We welcome people of different backgrounds, experiences, abilities, and perspectives. We embed diversity in our mindset, products, and teams to empower an inclusive, equitable, and culturally fluent environment. Building and continuously fostering this culture within our teams makes us better collaborators, partners, and innovators.


To view our Global Recruitment Privacy Notice, please click here.


Notice to External Staffing Agencies, Placement Services, and Professional Recruiters ("Agencies"):


Digital Turbine will not pay fees for any hires resulting from unsolicited resumes. To protect all parties involved, we only accept resumes submitted directly by candidates. Any unsolicited resumes sent to Digital Turbine, its affiliates, subsidiaries, or employees, through any method (mail, email, etc.), will be considered the property of Digital Turbine and free of any associated fees.


Agencies must obtain prior written approval from Digital Turbine's Talent Acquisition team before submitting any candidate resumes. Resumes may only be submitted in connection with a valid, fully executed contract for services and in response to a specific statement of work. Without such an agreement in place, Digital Turbine will not be responsible for any fees related to submitted candidates.


Agency agreements are only valid if they are in writing and signed by a Digital Turbine officer or an authorized designee. No other Digital Turbine employee has the authority to bind the company to any agreement regarding candidate placement by agencies. Digital Turbine specifically rejects any liability under agreements accepted by negative consent, candidate negotiation, performance, or any means not explicitly outlined above.


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What You Should Know About Sr. Product Manager (Demand), Digital Turbine

At Digital Turbine, we are shaking up the world of mobile advertising, and we’re on the hunt for a passionate Sr. Product Manager (Demand) to join our vibrant team in Berlin. If you’re someone who thrives on transforming ideas into powerful products that captivate users while driving business growth, this role is perfect for you! Here, you will collaborate with cross-functional teams to define the product vision, strategy, and roadmap for our innovative mobile advertising solutions. Your understanding of user acquisition and performance-based platforms, especially within the ad tech/mobile landscape, will be vital as you lead product development from ideation through to launch. You’ll work closely with engineering, design, and marketing teams to ensure that we’re not only meeting but exceeding customer expectations. Your role will involve conducting thorough market analysis, engaging with clients to identify their needs, and translating these insights into detailed product specifications. Plus, your strong communication and problem-solving skills will help you bridge the gap between various teams, making sure everyone is aligned towards achieving our goals. At Digital Turbine, we believe that fostering a collaborative environment drives the best results, so you will thrive in our supportive culture that champions diversity and innovation. If you are eager to make a significant impact on our journey of redefining mobile consumer experiences, we’d love to hear from you!

Frequently Asked Questions (FAQs) for Sr. Product Manager (Demand) Role at Digital Turbine
What responsibilities does a Sr. Product Manager (Demand) at Digital Turbine have?

The Sr. Product Manager (Demand) at Digital Turbine is responsible for developing and implementing product strategies based on customer needs and market trends. This role involves overseeing the entire product lifecycle, engaging in product development sessions, and collaborating with various teams to ensure successful product launches and iterations. The PM works closely with sales and marketing to gather user insights, and aligns product development with market needs.

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What qualifications are needed to be a Sr. Product Manager (Demand) at Digital Turbine?

To become a Sr. Product Manager (Demand) at Digital Turbine, candidates should hold a Bachelor’s degree in Business, Computer Science, Engineering or related fields, along with a minimum of 5 years of experience in Product Management. Experience in the ad tech/mobile sector, particularly with demand and DSPs, is essential. Strong collaboration, communication skills, and familiarity with product management software are also required.

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What kind of experience is valuable for a Sr. Product Manager (Demand) at Digital Turbine?

Experience within the ad tech and mobile ecosystem is highly valuable for a Sr. Product Manager (Demand) at Digital Turbine. Familiarity with user acquisition or performance-based platforms is a significant plus. Candidates with a strong background in leading product development from ideation to launch and working with algorithms will find their skills particularly relevant in this role.

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How does Digital Turbine support the role of a Sr. Product Manager (Demand)?

Digital Turbine fosters a collaborative and high-performing environment that supports the Sr. Product Manager (Demand) through teamwork and communication across all departments. The company encourages engagement in the product development process, with ample opportunities to influence decisions and strategies while leveraging insights from various stakeholders to enhance products.

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What is the work environment like for a Sr. Product Manager (Demand) at Digital Turbine?

At Digital Turbine, the work environment is dynamic and hybrid, allowing for flexibility and collaboration. Candidates local to the specified office in Berlin can expect to work closely with cross-functional teams in a culture that values diversity and innovation, encouraging everyone to contribute to meaningful products that enhance the mobile ecosystem.

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Common Interview Questions for Sr. Product Manager (Demand)
Can you describe the full product lifecycle you've managed?

In responding to this question, outline your experience from ideation through to launch and iteration. Highlight specific examples of products you’ve managed, the challenges faced, and how you leveraged cross-functional collaboration to deliver successful outcomes.

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How do you prioritize features when developing a product roadmap?

Discuss your approach to prioritizing features based on customer needs, market research, and stakeholder input. Explain the frameworks or tools you use, such as the MoSCoW method or user story mapping, and provide an example of how this process led to a successful product launch.

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What strategies do you use to gather customer insights?

Explain your methods for gathering customer insights, such as interviews, surveys, and usability testing. Share how you translate these insights into actionable product requirements and how this has influenced your previous projects.

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How do you handle conflicts within a cross-functional team?

In preparation for this question, consider sharing a specific instance where you navigated conflict. Describe your approach to fostering communication, understanding various perspectives, and collaborating to reach a consensus while keeping the team and project goals on track.

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Describe your experience with Agile methodologies.

Detail your experience working within Agile frameworks, mentioning specific practices you’ve implemented such as sprint planning, retrospectives, and daily stand-ups. Provide examples of how Agile has improved team dynamics and product delivery.

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What role does data play in your product decision-making process?

Discuss how data analytics informs your product decisions, using metrics and KPIs to measure success and drive improvements. Share a specific example of how data influenced a product feature or strategy.

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What do you consider when developing a product vision?

Outline the key considerations for establishing a product vision, including understanding customer needs, market dynamics, and competitive landscape. Provide an example of a compelling product vision you’ve created and its impact.

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How do you measure the success of a product after launch?

Discuss your approach to evaluating product success through established KPIs, user feedback, and performance analysis. Emphasize the importance of ongoing iterations based on these insights and how you've implemented this in past roles.

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Can you give an example of a challenging feature you had to develop?

Respond with a specific example detailing the challenge you faced, your thought process in addressing the challenge, and the successful outcome. Explain how collaboration with other teams played a role in overcoming obstacles.

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How do you communicate product updates to stakeholders?

Share the strategies you employ to communicate updates to stakeholders, such as regular meetings, email newsletters, or dashboards. Highlight the importance of transparency and how this fosters trust and alignment across the organization.

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The leading independent mobile growth platform — leveling up the landscape for advertisers, publishers, carriers and OEMs.

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DATE POSTED
March 29, 2025

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