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Digital Media Specialist

Description

ABOUT US:

We are a marketing company on a mission for more!

At DS+CO, we believe in provoking progress. We’re rooted in curiosity and human-driven ideas that deliver results—combining research and analysis with our passion for developing brands that truly connect.


ABOUT THE ROLE:

We’re looking for a Digital Media Specialist to play a key role in executing high-impact digital media campaigns for our clients. In this role, you’ll be hands-on in building, trafficking, and optimizing campaigns across multiple digital platforms and media channels. You’ll also contribute to strategic planning, performance analysis, and reporting to ensure campaigns deliver measurable results. 


The ideal candidate is:

  • Passionate about media and marketing, staying curious and eager to learn.  
  • Results-oriented and self-motivated, driven to optimize campaign performance.  
  • A strong collaborator, working effectively with teams and stakeholders.  
  • Able to prioritize effectively, managing multiple campaigns and deadlines.  
  • Detail-oriented, ensuring accuracy across budgets, reporting, and execution.  
  • Adaptable and resilient, thriving in a fast-paced, ever-changing environment.

At DS+CO, we value the skills that define the future of work—AI/Digital Literacy, Critical Thinking, Self-Management, Data Analysis, Creativity, and Leadership. We’re looking for team members who embrace these capabilities and bring them to life in their work. 


KEY RESPONSIBILITIES:

  •  Ensure seamless campaign execution by trafficking creative assets through ad-serving platforms and vendor placements.
  • Maintain budget accuracy by tracking, reviewing, and managing media campaign budgets and pacing.
  • Drive campaign success by building and optimizing search, social, display, pre-roll, and other digital media campaigns.
  • Deliver data-driven insights by assisting in client reporting and performance analysis.
  • Enhance marketing performance by setting up and troubleshooting conversion tracking in media platforms and analytics tools.
  • Improve team efficiency by contributing to internal documentation of tracking and execution processes.
  • Stay ahead of trends by researching emerging media tactics, platforms, and industry insights.
  • Support traditional media planning by assisting in the creation of schedules.
  • Contribute to strategic buying by assisting with media negotiations and procurement for client campaigns.
  • Develop media strategies for small-budget agency clients, gaining hands-on planning experience.

Requirements

  • At least 1 year of media experience, preferably in an agency setting.
  • Proficiency in key media platforms, including: Google Ads, Paid Social (including Meta), and Google Campaign Manager
  • Strong analytical and organizational skills with high attention to detail.
  • Intermediate proficiency in Microsoft Excel (e.g., data analysis, pivot tables, formulas).
  • Excellent communication skills, both written and verbal.
  • Understanding of media concepts and tools.
  • Ability to thrive in a fast-paced environment, handling multiple priorities, last-minute requests, and constant change.

WHY DS+CO? 

We understand that our differences bring richness to our work and change to our communities, and we empower our people to share their passions, talents and ideas. We're committed to fairness and inclusion - staying true to our core values of curiosity, community, and connection and creating spaces where everyone is heard and respected.


PERKS AND BENEFITS: 

  • Flexible hybrid work environment 
  • Comprehensive benefits to meet your needs
  • Progressive PTO that allows you to take the time you need when you need it
  • Professional development opportunities to keep you growing 
  • Diversity, equity, and inclusion learning and support for everyone 
  • Opportunities to create an impact in the communities we serve  

FAIRNESS & INCLUSION

At DS+CO, we believe our collective differences bring depth to our work and encourage change in our communities. Through our core values of courage, community and curiosity, we’re committed to fairness and inclusion—creating spaces where everyone belongs. Because change comes from those who push for progress.  


Learn more about us at our website !

Average salary estimate

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$50000K
$70000K

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What You Should Know About Digital Media Specialist, Dixon Schwabl

Are you ready to dive into the exciting world of digital media? Join us at DS+CO as our new Digital Media Specialist, where you’ll be at the heart of crafting impactful campaigns that resonate with audiences. Based in Victor, New York, our passionate team is all about provoking progress and transforming brands through strategic insights and a human-driven approach. In this dynamic role, you’ll manage everything from building and optimizing media campaigns to analyzing performance and reporting results. We’re not just looking for someone who can push buttons; we want a results-oriented individual who thrives in a fast-paced environment and is eager to learn and grow. Your expertise in platforms like Google Ads, Paid Social, and Google Campaign Manager will be crucial as you drive success across various digital channels. Plus, you’ll get to contribute to creative processes and collaborate closely with clients and team members alike. At DS+CO, we believe in celebrating differences and fostering a culture where every voice matters. With flexible work options, comprehensive benefits, and opportunities for professional development, we’re excited to support you not just in your career, but in your journey as a person. Come be a part of our team where curiosity and creativity lead the way!

Frequently Asked Questions (FAQs) for Digital Media Specialist Role at Dixon Schwabl
What are the responsibilities of a Digital Media Specialist at DS+CO?

As a Digital Media Specialist at DS+CO, your responsibilities include executing high-impact digital media campaigns, ensuring accurate budget management, and optimizing media strategies across various platforms. You’ll also provide data-driven insights for client performance analysis and assist in the planning and execution of both traditional and digital media strategies.

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What qualifications do I need to apply for the Digital Media Specialist position at DS+CO?

To be considered for the Digital Media Specialist position at DS+CO, candidates should have at least one year of media experience, preferably within an agency. Proficiency in media platforms such as Google Ads, Paid Social, and strong analytical skills are key. Additionally, effective communication skills and intermediate knowledge of Excel are required.

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How does DS+CO support the professional development of Digital Media Specialists?

DS+CO is committed to the growth of its employees, offering various professional development opportunities tailored for Digital Media Specialists. This includes training on the latest digital media trends, access to courses for skill enhancement, and mentorship programs designed to foster your professional journey.

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What digital platforms will I work with as a Digital Media Specialist at DS+CO?

In your role as a Digital Media Specialist at DS+CO, you will work with various digital platforms including Google Ads, paid social media channels such as Meta, and Google Campaign Manager. You'll engage in building and optimizing campaigns across these platforms to maximize performance and achieve client objectives.

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What is the work environment like at DS+CO for a Digital Media Specialist?

DS+CO offers a flexible hybrid work environment for its Digital Media Specialists, allowing for a balance between remote work and in-office collaboration. The company values diversity and inclusion, creating a supportive and progressive workplace where all team members can thrive and contribute creatively.

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Common Interview Questions for Digital Media Specialist
Can you describe your experience with digital media campaigns?

When answering this question, highlight specific campaigns you’ve worked on, detailing your role, the platforms used, and the outcomes. Focus on your ability to optimize results and how your efforts contributed to meeting client goals.

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How do you prioritize tasks when managing multiple campaigns?

Discuss your strategies for prioritization, such as using project management tools, setting deadlines, and effective communication with team members. Highlight examples of past experiences where you've successfully managed competing deadlines.

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What digital media tools are you proficient in?

Be sure to mention tools relevant to the Digital Media Specialist role, such as Google Ads, Google Analytics, and social media management platforms. Share specific examples of how you used these tools in campaigns to improve performance.

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How do you track and analyze campaign performance?

Explain the methods you employ to track campaign performance, such as using analytics tools, setting KPIs, and regular reporting. Mention how you use data insights to make informed decisions for optimization.

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Can you give an example of how you've improved a campaign's performance?

Share a specific instance where you identified an area of improvement in a past campaign. Discuss the changes you implemented and the measurable results achieved, emphasizing your analytical and strategic thinking.

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How do you stay updated with digital marketing trends?

Talk about your regular engagement with industry publications, webinars, and online courses. Mention specific resources that you find beneficial and how this knowledge helps you apply new techniques and tools in your work.

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What do you think is the most important factor in a successful digital media campaign?

Reflect on critical elements such as audience targeting, compelling creative, clear objectives, and proper measurement methods. Your answer should show that you understand how these components work together to drive success.

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What's your experience with budget management for campaigns?

Share your experience in managing campaign budgets, detailing how you track expenses and ensure adherence to budget guidelines. Discuss your approaches for reallocating funds to optimize performance if needed.

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How do you handle last-minute changes to a campaign?

Discuss your adaptability and problem-solving skills. Provide an example where you've successfully managed unexpected changes and how you communicated with your team and clients during the process.

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Why do you want to work for DS+CO as a Digital Media Specialist?

Your answer should reflect a genuine interest in DS+CO’s values of curiosity and community. Relate this to your career aspirations and how you believe the work you do will resonate with the company's mission of provoking progress.

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DS+CO is a women-owned marketing company specializing in designing and executing creative, intelligence-driven solutions to complex business challenges. Based in Rochester and Buffalo, NY, we provide marketing, advertising, public relations, digit...

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Full-time, hybrid
DATE POSTED
March 31, 2025

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