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Marketing Specialist

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About The Role

As we continue to grow globally, we are looking for an ambitious, driven, curious and hands-on marketer to join our Growth team at Doctify. If you love experimenting, solving problems and using creativity to drive results - this could be your perfect playground!

You'll work closely with the Senior Growth Marketing Manager to deliver initiatives that:

Grow our freemium user base of doctors
Generate marketing qualified leads (MQLs) for sales
Boost brand awareness
Engage and retain our existing users and customers

You’ll thrive in a culture of rapid testing and continuous optimisation – bringing a proactive, growth-focused mindset to everything you do.

Our Mission

Would you agree that our health is the most precious thing we have? And that each patient should be empowered to make confident decisions on their healthcare?

Doctify is a global patient platform, operating in 6 markets. We are building the largest, most impactful global healthcare platform, uniting the healthcare community around the world behind patient voices.

Our mission is to help over 100 million patients by 2025. If this sounds like a mission you would like to be a part of, then apply now!

You’ll Be Responsible For

Building and optimising paid marketing strategy across Meta Business Suite and LinkedIn Ads
Executing email marketing and automation via HubSpot
Supporting on events from planning through execution
Producing visuals and copy as needed (no need to be a designer or expert copywriter, but you have an eye for design and can communicate complex ideas in plain English)
Running experiments to test new tactics, messaging and channels
Building automations and using AI tools to improve workflows and scale efforts
Reporting on campaign performance and marketing KPIs

About You

2+ years experience, preferably in B2B SaaS and/or Health Tech
Strong understanding of CRM and marketing automation tools, preferably HubSpot
Significant paid media experience across Meta and LinkedIn
Events operations/management experience
Comfortable using tools like Figma, Canva and AI to produce and scale content
Analytical, with the ability to translate data into insights and actions
Proactive and organised, able to manage your own projects and deadlines
Full professional fluency in English – both written and verbal
Creative thinker with a test-and-learn mentality
Comfortable working independently in a fast-paced, collaborative environment

What we offer 🚀

At Doctify we are committed to providing a truly memorable and transformative experience on your career journey. Some of our benefits, perks and ways of working include:

Perks for our people ✨

Competitive compensation package

Pension scheme with employer contributions

28 days annual leave: 25 days leave + 3 days off between Christmas and New Year (plus bank holidays) + 1 day annual leave for each year of service after 1 year (up to 30 days)

4 weeks remote-working to be used throughout the year (within 3 hours of your local HQ)

Hybrid-working with office days Tuesdays, Wednesdays and Thursdays

Enhanced parental leave

2 weeks Pet-ernity leave offering work from home or flexible working hours to welcome and train your furryfriend

Setting you up for success 🏆

Comprehensive onboarding schedule tailored to your role

Continuous learning sessions, training programmes and self-development

Transparent internal mobility opportunities and career paths for professional hyper-growth

Uniquely Doctify 🌿

Doctify Daily to come together as a team 15 minutes a day to share, connect and learn

Monthly Impact Awards (People’s choice to celebrate one another - you get a cool hoodie too!)

Quarterly team socials by region (Hosted by our ironically named Fun Police, always on the beat for a good time!)

A culture of meaningful connections through cross-team-connect projects, global fitness initiatives, hackathons and more

Employee referral scheme £700 or the local equivalent for each successful employee referral hired

Our Commitment To Diversity, Equity, Inclusion & Belonging 💙

Diversity, Equity, Inclusion and Belonging. They’re more than just buzz-words for us. Our commitment to these values is steadfast and they are an integral part of how we create what is Uniquely Doctify in our ways of working, policies and processes, building our teams and ultimately, bringing our mission to life.

We will always embrace uniqueness - so bring your whole self to Doctify!

More about Doctify

Doctify was launched in 2015 by Stephanie Eltz and Suman Saha, who met as trainee surgeons, to address the lack of a trusted or transparent online platform for patient reviews. While the likes of TripAdvisor, Trustpilot, and Glassdoor had enabled consumers around the world to search easily for verified feedback on products, services, and experiences, this model had yet to cut through in global healthcare.

Backed by transatlantic venture capital firm, Beringea, leading European investment funds Amadeus Capital Partners, Keen Ventures as well as investors such as Sir John Hegarty (founder of Saatchi & Saatchi), and Tom Teichmann (early investor in Lastminute.com, Notonthehighstreet.com, Made.com and Simba Sleep). To date, Doctify has raised over 30 million US dollars of investment.

Doctify Glassdoor Company Review

4.8

Doctify DE&I Review

4.7

CEO of Doctify

Stephanie Eltz

Approve of CEO

Average salary estimate

$70000 / YEARLY (est.)

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$60000K

$80000K

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What You Should Know About Marketing Specialist, Doctify

As a Marketing Specialist at Doctify, you’ll be stepping into an exciting role that blends creativity with analytical thinking, perfect for someone eager to thrive in the fast-paced world of growth marketing. If you are someone who loves experimenting with ideas and has a genuine passion for driving results, this opportunity may just be your perfect fit! Working closely with the Senior Growth Marketing Manager, you will play a pivotal role in expanding our freemium user base of doctors, generating marketing qualified leads, and boosting brand awareness. You’ll have the opportunity to engage and retain our existing users and customers, directly contributing to our mission of helping over 100 million patients by 2025. In this role, you’ll manage paid marketing strategies across platforms like Meta Business Suite and LinkedIn Ads, execute email campaigns using HubSpot, and even support event planning from inception to execution. While you won’t need to be a design expert, your eye for aesthetics, along with your ability to communicate complex ideas simply, will greatly benefit your tasks, which also include running experiments that inform our strategies and improving workflows using AI tools. If you've got experience in B2B SaaS or Health Tech, we would love for you to bring your proactive, organized approach to our dynamic team at Doctify!

Frequently Asked Questions (FAQs) for Marketing Specialist Role at Doctify

What are the primary responsibilities of a Marketing Specialist at Doctify?

The Marketing Specialist at Doctify will focus on tasks such as building and optimizing paid marketing strategies across various platforms, executing email marketing via HubSpot, and supporting events from planning to execution. Additional responsibilities include producing visual content, running experiments to test new marketing tactics, and reporting on campaign performance.